3. Issues – Input Side Cheaper low productivity molecules
Precision Farming
Multi Cropping
Water conservation
Soil preparation
Best Product
Trade mark violation ‘Seed to chemicals’
Best Quality
Contamination and low cost high margin substitutes
Price
Lower
Scientific Advisory
Credit
Issues –
Input Side
Cheaper low
productivity molecules
Seldom based on soil test
reports
Low access despite KCC
Fragmented land holding
Misuse of credit

4. Grading & Packaging Advisory
Better Price
APMC Connect (Done)
Export Connect
Institutional Connect
Aggregator Connect
Broadband connectivity
Grading & Packaging Advisory
Logistics
Storage & Warehousing
Issues –
Output Side
Better realization
Absence of standards and ‘How’
Logistics rate contracts
Lack of knowledge of location
and accessibility

5. backed by field presence
Behtar Zindagi
A way to Smart Farming
Digital based
interactive platform
for
Farmers
backed by field presence

6. Input Sourcing
Distributor
Delivery Agents
Govt subsidy
Insurance
Input Demand Generation
Data Base
Call Centre / CSC
OBD/SMS
Advisors
Input Demand Fulfillment
Quality sourcing
Payment instrument
Advisory Fulfillment
Connect to Output Market
Cus Sat
Work Flow
Disease
situation
Seeds (GM)
Dosage
Cus Sat
Creating market links beyond
APMCs
Based on
analytics
following season cropping choice
Call Centre, IVR, Application interface – backed by field operations team

7. Alliances PPP model Technology Generation:
KCC integration through banks
Payment Gateways
Expert Advisories:
IARI/ICAR/Univ/Retired
(Soil, Horticulture, Agronomy)
Data Base Generation:
Soil health data base
KCC membership linkages
Logistics & Channels:
CSCs
Transportation software
Content Alliances:
IMD
NCDEX
Agromet
Microfinance Companies
Product Sourcing:
Farm machinery manufacturers
Govt sources for subsidy
for soil health test and
crop insurance

8. Where Govt participation will work
A pooled common data base for soil health cards, for tests after every harvest
(Data base to be put to better use) – connecting it with ‘Behtar Zindagi’ advisory
- available 24x7
Connecting KCC with ‘Behtar Zindagi’ e-comerce
Subsidy approvals and fast dispersal with job completion – soil & irrigation
Crop insurance updates through a central repository across states
Reaching to the masses – ‘Digital India’
Driving Government’s own programs through ‘Behtar Zindagi’ delivery system
Allowing faster CSC tie-ups

9. Key Processes Input Demand Generation Demand Fulfillment
Output Market Access
Alliance Creation (Product)
Alliance Creation (Corporate & Govt. institution)
Farmer Satisfaction & Trust Creation

11. District Level Roles

12. Direct Cost Farmer Linked Field Team
Business Performance Measure – App & Desktop Based
ost
Direct Cost
Farmer Linked
Input Material Cost
(Unit Cost X Own Disc X Qty)
Name / FPO Name
Entry Date
Co-ordinates
(Address, Number, Mail, Block)
Farm Size
Crop Grown Size
Other Data Base
(Bank a/c, Adhar, KCC, Soil
Health Card)
Material Details
(Item + Qty + price bought +
price sold + addn. comm +
bought for crop)
Block wise
Crop wise
Delivery Cost
(Fuel + Field Sal)
Farmer/FPO wise
Lead Management Cost
(Eq Hire + Call Centre +
Co-ordination for Mkt Dev
i.e Fuel & percentage of salary
Product Category wise
Field Team
Order recd date / time
Order del / can dt / time
Distance travelled
Delivered / Return
(reason)
Delivery agent wise

13. Overview of Haryana Fertilizer Consumption 13.57 Lakh tones / season
Pesticide 4060 tones/season
Certified Seeds (Rabi) tones
Total Farmers 1,51,000
Land Holding Small –
19%, Marginal 47%, Medium 13%, Large 3%, Small Medium 18%
Second highest food grain contributor to central in
Source Agriculture Economics Research Centre (11-12), except where year is mentioned

15. Thank You