2. Richard Murrugarra – Centurion
Healthcare Innovation and Government Policy (HIGP) Department “Improving Patient access and funding to healthcare innovation”
June 2016 By
Richard Murrugarra – Centurion
Head of Department 2

3. Healthcare targets presented to Mr Tanasescu – EU MEP

4. Healthcare Department 2016 targets
Identify priorities in EU Healthcare agenda and support awareness for Ventricular Assist Devices and Heart Failure
Identify lobbying mechanisms within the EU Healthcare environment
Key priority  Funding: Allocation of funds to key EU regions to implement and develop advanced therapies (HF)
Market analysis: services in partnership with Policy experts
Patient advocacy: reinforced strategy
Boast partnership with key bodies involved in EU Healthcare policy: DG Sante/DG Growth/DG Transport Medical Specialists associations i.e. UEMS Medical Societies from high prevalence diseases i.e. ESC, EACTS, ISHLT …
Identify Key MEPs that could help us influence decision making on ongoing policies i.e. “Healthcare derogations”, “committee of petitions”…
Monthly roundtables on key priority healthcare topics at the European Economic and Social Committee (EESC):
Assess strategy for industry partnership

5. Improved Department awareness
2016 Strategy
June Network alliances
August 2016
December 2016
Improved Department awareness
2017:
Experts panel
Initiate sociopolitical need
Industry partnership
Set agenda for monthly
EESC HC roundtables
Establish Partnerships
Elaborate
Tools/lobbying strategy
Prepare New Landscape for 2017
Define
Strategy

6. Who are our main KOLs in advanced Heart Failure?
MAXIMIZE THE CLINICAL & POLITICAL ENDORSEMENT IN COVERAGE and POLICY EFFORTS!!

7. Bringing the Influencers
From process outline to strategic execution: VADs as Destination Therapy
Bringing the Influencers
on board
1) European Action Plan
2) Standard Care Document 3
Recipient
Message 2
Lobbyists
Lobbying Tools
Strategy
EAR 1
Initiator

8. What is their level of Impact on EU legislation?10 5 5 10
I N T E R E S T

9. MEP Heart Group: existing initiatives
The Members of the European Parliament (MEP) Heart Group is a forum which provides MEPs with an opportunity to generate dialogue, outreach and activities at EU and Member State level. It is made up of MEPs who have an interest in promoting measures that will help reduce the burden of cardiovascular diseases (CVD) in Europe and raise CVD as a priority on the EU political agenda.
CVD is the main cause of death and disability in Europe. In response to this, the European Heart Network (EHN) and the European Society of Cardiology (ESC)  are committed to identifying specific areas of policies and public health interventions which can contribute to preventing avoidable deaths and disabilities from CVD.

10. Existing initiatives: EUROHEART
EuroHeart is a project co-funded by the European Commission Public Health Programme to strengthen cross-sector cooperation, it was developed by the European Society of Cardiology along with the European Heart Network and brings together 30 partners in 21 European countries.
Its general objective is to determine areas of policies and public health interventions which can contribute to prevent avoidable deaths and disability across Europe.
Map and analyse national plans, policies and measures impacting on cardiovascular health promotion and cardiovascular disease prevention
Mobilise broad support for cardiovascular health promotion and cardiovascular disease prevention with a view to achieving stronger cross sector cooperation