1. COLLABORATE 17 Tradeshow Webinar – Exhibitor Marketing
IOUG, OAUG, Quest
@questusergroup
#C17LV

2. Webinar Housekeeping Items
All attendees will be on mute for the duration of today’s call.
If you have any technical issues or questions, please type those in the Q&A box in your control panel.
Your questions will be answered at the end of the webinar.
Webinar will be recorded and available through each user group’s conference website.

3. Webinar Agenda Exhibitor Marketing Kit Online Directory
Reasons to Use
Materials Provided
Online Directory
Basic and Gold Packages
How to Update Your Information
Sponsorship Opportunities
Questions

4. Exhibitor Marketing Kit

5. Reasons to Use the Exhibitor Marketing Kit
Let us do the work for you
Promote your presence to your customers
Increase traffic to your booth by
Increased awareness
Call to action
Extra product/service discounts
Win a prize
Grab a coffee/snack
Provide education
Whitepaper
Demo of solutions for pain points
Increase your return on investment (ROI)

6. Exhibitor Marketing Kit Materials Provided
Templates
Images
COLLABORATE descriptions for blog, website, newsletter and blast
blast
Media advisory
Official exhibitor image for blog or website (square)
Official exhibitor image for banner (horizontal)
COLLABORATE 17 logo for signature 6

7. COLLABORATE Descriptions

8. Blast Template

9. Email Signature Template
Sample signature:
Join me at COLLABORATE 17!
Stop by <company name>’s booth <insert booth#>
Register today for COLLABORATE 17
April 2-6, 2017 | Mandalay Bay Resort & Casino | Las Vegas, NV
Don’t forget to link the register comment and image above to

10. Media Advisory Letter and Template

11. Images for Exhibitor Marketing Kit

12. Mobile App and Online Directory

13. Mobile App and Online Directory Packages
Basic - Included
Premium - $500
Company Name
Booth Number
Address
Address
Phone
Website
30-word Company Description
Basic Listing Package
Unlimited Company Description
Social Media Listings
Press Releases
Access to Online Reports
Company Logo
Attendee messaging and meeting request tool
Lead capture 13

14. Instructions – How to Update Your Listing
Upgraded (Premium) Listings
An has been sent by Zerista that will include a link to your Exhibitor Dashboard.
By accepting your invitation you will then create your account and begin uploading your information.
Once you are in your profile you’ll be able to upload content, add images, select products, etc.

15. Why upgrade?
Upgraded Listing
Logo
Links
Articles
Photos

16. Basic Listing
To complete your basic listing you must enter your information to the link provided to you and it will be updated on your behalf.
There is no login to the site required.
To upgrade your listing please contact your sales representatives.

17. Sponsorship Opportunities

18. COLLABORATE Sponsorship Opportunity
Main Street Games
Join the fun and be a sponsor of the Main Street Games such as hula hoops, corn hole, paper airplane toss and life size Jenga. 
For as little as $1000 your company will be promoted in the onsite guide, a logo on onsite signage, mobile app recognition and more. 
Contact your user group representative for more information and to reserve your spot today.

19. IOUG Sponsorship Opportunities
Grab and Go
Provide an item of your choice to be passed out to all attendees entering the Exhibitor Showcase at the start of the show. Deadline is March 2.
Track Sponsorships
Sponsor one of the COLLABORATE 17 conference tracks and positions yourself as a thought leader during the event.
Wednesday Night Party Sponsor
Your logo together with IOUG logo on a designated area lounge at the party!
Contact Jim Conlon at or for more information.

20. OAUG Sponsorship Opportunities
Beer Garden Sponsorship at Closing Party:  
One Available at $7,000.00
Includes:
Signage in Beer Garden area within the Party.
Sponsor logoed napkins in the Beer Garden Area
Sponsored logo signage as party sponsor at entrance of party and within agenda as party sponsor.
OAUG’s THEgame on the Tradeshow Floor:  
$4,000.00
We bring you a crowd, create the energy, build the competition – and have lots of fun! Your sponsorship will be promoted and tweeted for maximum engagement - and we provide the cool prizes.
Contact Christine Hilgert at or for more information.

21. Quest Sponsorship Opportunities
Quest-opoly
If you are exhibiting with Quest you will want to be sure to join in our traffic driving game on the show floor. Quest-opoly is a sure fire way to get customers to stop by your booth, and give your staff a chance to engage and capture leads at COLLABORATE.
Mobile App Upgraded Listing
The mobile app is how attendees will be navigating the show floor and finding solution and service providers that fit their needs, so make sure you have the right information and contact details in the palm of their hands.
Contact to get more information

23. Next Exhibitor Webinar
Need to review? Today’s webinar will be available on each user group’s conference website
Exhibitor Onsite Sales Effectiveness
Mid-March
Registration link will be ed out to exhibitors