1. Entry and Expansion

2. International Management
Successful international managers tend to:
Be active
Be aggressive
Display a high degree of international orientation
Managerial commitment is critical because foreign market penetration requires a vast amount of market development activity, sensitivity toward foreign environments, research, and innovation.

3. To Develop International Commitment
Become aware of international business opportunities.

4. Motivations for Going International
Profit advantage
Unique products
Technological advantage
Tax benefit
Economies of scale

5. Psychological Distance
Sometimes cultural variables, legal factors, and other societal norms make a foreign market that is geographically close seem psychologically distant.
Major issue of psychological distance are:
Some of the distance seen by firms is based on perception rather than reality.

6. International Entry Strategies
Exporting
Importing
Licensing
Franchising
Foreign Direct
Investment
Interfirm
Cooperation