1. HBGary Marketing Update
Go Big Or Stay Home
HBGary Marketing Update

2. Building Momentum 2010 Operation Aurora Report
5 new products: Active Defense, Responder PRO w/REcon, FGet, Fingerprint, Inoculator
New partnerships: Palantir, Verdasys, Guidance, Skout Forensics
Company doubles staff to 36
Keynotes i.e SecTor, Stanford,
First Webinar: HBGary-InfraGard
More vertical market conferences: API, FST

3. Sample Media Coverage 2010

4. Analysts Take On HBGary 2010
HBGary Named Gartner 2010 Cool Vendor
TSA presents at Gartner IT Security Summit
“I think their approach based on behavior vs. signatures is interesting and innovative.” Barry Runyon, Gartner
“HBGary has unique intellectual property around memory analysis to spot rootkits and other stealthy malware.” – 451Group
HBGary to be included in several upcoming analyst reports by 451Group, Gartner
New Approaches to Malware Prevention, Gartner
Market Impact Report, 451 Group

5. Heard on the Street 2010
“I like Responder Pro because it has a really well-laid out interface and will acquire memory, analyze memory, disassemble binaries (executables), record an executable's behavior, and more.” – John Sawyer, U. of FL
“When I read coverage of Greg Hoglund’s BlackHat talk on fingerprinting malware code, I instantly thought how cool it would be to integrate these fingerprints into reputation system.” – Mike Rothman, Securosis

6. Heard on the Street 2010
“So glad HBGary is on our side. Powerful fingerprinting is part of Accenture’s compliance automation reporting.” Ryan LaSalle, Accenture
 ”I thought the presentation was very informative and confirmed just how vulnerable our critical infrastructure is to a cyber attack.” – Alexandra Snyder, Legislative Counsel, Congressman Dan Lungren, about HBGary-InfraGard Healthcare Webinar  

7. Key Messages Evolving Threat Continuous Protection Security Model
Rise of Custom Malware, Customized Attacks
Traditional security solutions i.e. AV can’t detect
Focus on risks -> educate on costs, loss to companies
Continuous Protection Security Model
Breakthrough innovation
Detect, analyze and remediate advanced threats
Leverage, extend your current security solutions
Unmatched Threat Intelligence
HBGary R&D
Malware Attribution

8. 2011: HBGary GOES BIG Increased trade show presence
Quarterly Webinars i.e. Jan. 14th PwC-HBGary sponsored “Changing Face of IR”, CISO series
Expand coverage in key vertical publications i.e. Modern Healthcare, Dec. 13th story
Fortune, Forbes, New York Times
Big “Customer Love” activities/communication
HBGary As You Like It – Content delivered via your favorite multimedia tool i.e. iTunes, Twitter, YouTube, Flickr

9. Upcoming Trade Shows 2011 BlackHatDC, Jan. 16th – 17th Crystal City
DOD Cybercrime, Jan. 25th – 26th Atlanta
RSA Conference, McAfee Partner Booth, San Francisco, Feb
Greg Hoglund has 2 Speaking slots: Follow Digital Trail, Cyberwar Panel
FST Summit, April 5-7th Miami
CEIC, June 12th – 17th Orlando
BlackHatUSA 2011, July 30th - August 4

10. New Tools You Can Use New holiday videocard coming soon
New, updated product data sheets
Vertical market solution sheets
Quarterly White Papers, 2xmonth blog
Identify and develop new user, partner case studies, third-party influential testimonials
Company shirts for trade shows, services team
Trade show giveaways i.e. video games like Call of Duty, T-shirts, beanies, bumper stickers

11. PR Goals More keynotes, expand presence in key business conferences
Continue to develop company spokespeople, third-party influentials
Media focus on Business/Verticals: Oil&Energy, American Banker, Modern Healthcare , Forbes, New York Times
Expand strategic Thought Leadership campaign for contributed articles, blog
Secure product reviews, awards i.e. Active Defense, Responder Pro
Continue to create new content for Website
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