1. Business Value of Software License Optimization and ITSM Integration

2. Today’s Presenters Agenda and Speakers Speakers Agenda
Market Trends and Challenges
ITSM and License Optimization
ITSM and Software License Optimization Integration
The Benefits – Why You Should Care
Customer Case- BMC
Q&A
Jon Hall
Lead Product Manager BMC 
Stephane Barbier
Sr. Solution Engineer
Flexera Software

3. Market Trends and challenges

4. Why have you initiated a SAM Initative?
Source: März 2015, Flexera/CEBIT Executive Umfrage

5. The number of software audits continues to rise…
…63% have been audited
in last months
35% said their audit true-up was $300,000 or more…
Source: Key Trends in Software Pricing & Licensing Survey
...21% said their audit true-up was $1M or more

6. Which vendors have audited most?
Source: Key Trends in Software Pricing & Licensing Survey

7. Clear Licensing Rules and Ease of Compliance

8. ITSM and License optimization

9. Flexera Software: Strategically Managing Application Usage Across the Software Lifecycle
1. Ensuring continuous licensing compliance
2. Optimizing software investments, and
3. Future-proofing against technology changes

11. License Management Challenges
Complex Contracts
Global Enterprise
Terms and Conditions
Mergers and
Acquisitions
M&A
Virtualization
Software Audits
Complex License Models
PVU, RVU, UVU
Processor / Core & Core Factors
Named User
Server + CAL …
Bring Your Own Device
Cloud
IT Self Service

12. $ $ Knowledge Integration Automation FlexNet Manager Suite Optimal
Software License Optimization
Optimal $
Out of
Compliance $
Over-Licensed
Knowledge
Integration
Automation

13. Software License Optimization—Meeting the License Management Challenges
Manage Software Assets Throughout the Full Product Lifecycle
Request
Approve
Purchase
Deploy
Manage
Upgrade
Retire
Optimize
Technology
People
Process
Optimize purchasing
Maximize utilization of assets
Reduce software costs
Mitigate risk – with continuous license compliance

14. FlexNet Manager Suite for Enterprises
Desktop to Datacenter Software License Optimization Solution
Hardware Inventory
Software Inventory
Application Usage
Purchase Orders
Contracts
Stock Keeping Unit (SKU) Library
Application Recognition Library
FlexNet Manager
Platform –
Desktop Optimization
Inventory Data
Entitlement Data
License Compliance Position
Optimized License Position
FlexNet Manager
Server Optimization
Solutions
Product Use Rights
Library
Product Use Rights
Library
FlexNet Manager
Platform –
Enterprise-wide

15. Software License Optimization– Manage the Full Asset Lifecycle
ITSM Compared to Software License Optimization
IT Service Management and
Asset Management
Software License Optimization– Manage the Full Asset Lifecycle
ITSM enables operational license management. Optimization brings advanced financial and compliance management processes for proactive and strategic cost benefit realization

16. Combining the Value to Meet the Challenges+
IT Service Management and Asset Management
Software License Optimization
Manage the IT asset inventory through automated IT processes, on premise, on demand, and from mobile devices
Enable enterprises to optimize their software licenses to maintain compliance and proactively reduce spend
Improve IT operational efficiency, increase end-user satisfaction, minimize license compliance risk, and reduce costs

17. Leverage the Combined Strengths
World class IT Service Management solutions
Cloud Management
Data Center Automation
IT Business Management
IT Service Management
Self-Service
Application Management
Consumerization of IT
World class Software License Management and Optimization solutions
Cross-platform discovery, inventory and Application Recognition Library to accurately determine what’s installed in your environment
Automated PO processing and license reconciliation using our 700,000 item SKU Library
License optimization for key vendors such as Adobe, IBM, Microsoft, Oracle, SAP, Symantec, and VMware, to reduce ongoing costs for software
Proactive license compliance and software reclamation
Combining BMC with FlexNet Manager Suite provides a complete IT Service Catalog, CMDB, Software Asset Management and Software License Optimization platform

18. ITSM and Software license optimization integration

19. Complete Solution for IT Service Management and Software License Optimization
MyIT
ITSM
Atrium CMDB
ADDM
Data Sources:
BMC ADDM
Microsoft SCCM
Active Directory, HR
Procurement, ERP
Others
Automated:
Software Identification and Normalization
PO Processing and License Reconciliation
License Optimization
License Reclamation

20. Integration Benefits: 1+1 = 3
ADDM Integration (Flexera Software Inventory Adapter)
Out of the box integration w/ BMC ADDM to collect inventory
Flexera Software Provided Patterns extend ADDM capabilities
Software inventory data from BMC ADDM is used to help produce an accurate list of software titles per device
Recognition Process
Reports
Normalized List of
Installed
Applications
Asset Reports
ADDM Inventory
Application
Recognition Library

21. Integration Benefits: 1+1 = 3
Benefits of CMDB Integration
Normalized list of software titles supports improved ITSM outcomes—
Software License Optimization Solution
CMDB
Examples:
1. Problem Resolution - A particular commercial product version is causing issues and needs to be patched. Where is it installed, and who is affected?
2. Change Planning - We are moving a fixed datacenter to the Cloud. What licensed software is installed which we need to consider?

22. Integration Benefits: 1+1 = 3
Benefits of CMDB Integration
Hardware Asset Status, Asset Role, Asset Ownership, etc. supports license optimization
CMDB
Software License Optimization Solution
Examples:
Asset Status:
Retired hardware assets– reclaim licenses
Ownership:
Calculate license position for “enterprise groups”
Role: Backup / Failover Server
Apply DR/Failover rights to reduce license consumption

23. Integration Benefits: 1+1 = 3
Benefits of Enterprise App Store Integration
ITSM Workflows
App Store & Software License Optimization Solution
Enterprise App Store integration with License Optimization and ITSM solutions supports improved ITSM functions—
Example:
Software Request Management: Check for available license and reserve it if available; ensure license compliance BEFORE deploying software
Incident Management: Enable proactive support with automatic incident creation whenever an application installation fails

24. Software License Optimization and Enterprise App Store Enhance Key ITSM Processes
Service Request Mgmt
Incident/ Problem Management
Change Management/ CMDB
IT Security
Enterprise Architecture
IT Process Area
Automates license availability checks
Improves user satisfaction and SLA performance for SW requests
Reduces non- standard software installs to reduce incidents
Provides normalized software products to help resolve problems
Provides accurate, normalized data to CMDB to enhance change planning
Provides ability to simulate changes to the IT environment to assess financial impact
Improves end-user accountability through enforceable software policies
Provides Blacklist/ Whitelist functionality for software
Supports creation of application profiles and approvals required for nonstandard software
Provides ability to analyze SW usage data

25. BMC Case Study

26. Customer’s Core Business Objectives
Software Asset Management policies and processes
Single source of truth for software purchases and entitlements; baseline
Certainty of software license compliance risks; accurate information on current license position

27. Why License Optimization is Critical
$113 Million
Estimated Value of BMC’s Software Portfolio
$26 Million
Projected Value of Unused Software at BMC

28. Projected Cost Savings Summary
Hard Dollar
Savings: $2M
Labor:
$1.3M
Maintenance
Savings
$2.9M
Reuse
$6M
Audit
$900K
$13M In
Projected Savings

29. Questions? Jon Hall Jon_Hall@bmc.com Stephane Barbier
For more information on Flexera Software License Optimization Solutions, go to:

30. What’s Next

31. Future Challenges
Hybrid Cloud makes IT assets more dynamic, and adds complexity to license management.
SaaS brings new opportunities for sprawl and uncontrolled spending.
Internet of Things results in many more IT Assets, increasing license risks and bringing new monetization models.
Cloud / SaaS
IoT

32. Complete Solution IT Service Management and Software License
Incident
Problem
Change
Request
ADDM
Other Data Sources:
Microsoft SCCM
Active Directory, HR
Procurement, ERP
Others
Automated:
Software Identification and Normalization
PO Processing and License Reconciliation
License Optimization
Atrium
CMDB
FlexNet Manager Suite
Asset Properties – Ownership, Role, Status
Normalized Software Titles
Complete Solution
IT Service Management
and
Software License
Optimization

33. Complete Solution
Software License Optimization –
Visibility & Control

34. ADDM Integration Integration Benefits: 1+1 = 3 Reports
Normalized List of Installed
Applications
Asset Reports
Reports
Application
Recognition Library
Recognition Process
ADDM
Inventory
ADDM Integration
ADDM data used to help produce an accurate list of software titles per device

35. Software License Optimization Solution
Integration Benefits:
1+1 = 3
CMDB
Software License Optimization Solution
Benefits of CMDB Integration
Problem Resolution
Change
Planning
A particular commercial product version is causing issues and needs to be patched. Where is it installed, and who is affected?
We are moving a fixed datacenter to the Cloud. What licensed software is installed which we need to consider?
EXAMPLES:
Normalized list of software titles supports improved ITSM processes

36. Software License Optimization Solution
Integration Benefits:
1+1 = 3
CMDB
Software License Optimization Solution
Benefits of CMDB Integration
Retired hardware assets– reclaim licenses
Calculate license position for “enterprise groups”
EXAMPLES:
Backup / Failover Server
Apply DR/Failover rights to reduce license consumption
Ownership
Asset Status
Role
Hardware asset data
supports license optimization