1. Service Learning - A Vision for Rebuilding New Orleans
Louis C. Mancuso, Ph.D.
Professor of Marketing & Entrepreneurship

2. Before Katrina New Orleans was A Vibrant City
470,000 Population
Tourism Industry
Port of New Orleans
Oil & Gas Industry

3. 6:15 a.m., August 29, 2005, Hurricane Katrina Arrives in New Orleans

4. .

5. 80% of
New Orleans
was flooded .

6. Hurricane Katrina Path of Destruction
The destruction footprint was the size of Great Britain

7. Hurricane Katrina’s House Devastation
District Devastation
New Aurora %
Village de l’Est %
New Orleans East 99%
Lower Ninth Ward 93%
Gentilly %
Lakeview %
Bywater %
Mid-City %
Algiers %
Uptown %
Venetian Isles %
Garden District 50%
Warehouse District 48%
French Quarter 32%

8. New Orleans Area Population
Katrina Statistics
New Orleans Area Population
Pre-Katrina ,000
Post Katrina (2006) ,139
Orleans Parish Population Change %
Post Katrina (2010) ,853
Orleans Parish Population Change %

9. New Orleans is Still a Broken City 40-Months After Hurricane Katrina
Southern University at New Orleans is located on the Lakefront.
Pre-Katrina – 4,000 students
Post-Katrina – 2,000 students
All buildings destroyed
University still functions out of 48 double-wide trailers
SUNO – 48 Double-Wide Trailers

10. Katrina Statistics Metro New Orleans
Work Force Metro Area
Pre-Katrina 633,759
Post Katrina 470,608
Change %
Local Businesses
Pre-Katrina 81,000
Post Katrina
Currently Open 42, %
In Operation 20, %
Closed or Uncertain 18, %
Restaurants Change %
Public Schools – Orleans Parish – Change -81%

11. In need of 18,564 replacement small businesses

12. “THE SAINTS EFFECT”

13. A Vision for Rebuilding New Orleans

14. Mission Statement
Helping the students of today develop a strong desire to open small businesses by developing a fast-track training program to accommodate the need for rapid training of our future leaders

15. Business Entrepreneurship major began Post-Katrina 200 Majors
SUNO – Only HBCU College offering Business Entrepreneurship Major in Louisiana
Business Entrepreneurship major began Post-Katrina
200 Majors
Currently 550 Majors
College of Business is AACSB Accredited
Graduating class of 2010 will be first full class to major in Entrepreneurship

16. Entrepreneurship Objectives
To be able to develop a business plan.
Familiar with the concepts of primary and secondary research.
To become familiar with product pricing concepts.
To become familiar with the various legal aspects of small business.
To become familiar with the various sources venture capital.
Understanding the concepts of strategic planning.
Understanding the basic concepts of marketing for small businesses
To be able to do formal written and oral presentations.
Understanding the concepts of ethical behavior.
To be able to solve business problems using state-of-the-art business technology and acquired analytical skills.
Understanding the importance of the global business environment.

17. Entrepreneurship Goals
Students will be able to demonstrate and understand the basics of building a business plan.
Students will acquire an understanding of conducting primary and secondary research.
Students will acquire an understanding of pursuing new venture opportunities.
Students will obtain a fundamental understanding of accounting, management, marketing, research, and financing concepts.

18. Obstacles Poor Education System
Approximately 30% of the population is below the poverty level
Lack of Venture Capital

19. Solution
Sixteen Week Training Session offered to local entrepreneurs and college students on:
How to write a business plan
How to conduct primary and secondary research
Human Resources
Equipment purchasing
Information technology
Marketing of the product
Profit & Loss Statement and Balance Sheet
Successful elements of the venture capitalist
Development of Small Business Institute at SUNO

20. Results Development of SBDMI institute at SUNO
Many students are NOW Entrepreneurs
Current participants are competing in Business Plan Competition across the United States
Current Students WON The Morehouse College Innovation Business Plan Competition
Won – the White House Invitational Entrepreneurship Forum
Jani-King Franchise - #1 in the country

21. Housing Innovations, LLC
Lack of business infrastructure
Training of future entrepreneurs
Entrepreneurs

22. “Priceless” Equation for Success + Training and resource programs
18,564 business that are now closed +
Training and resource programs
Initiation of Business Incubators
“Priceless”

23. A Vision for Rebuilding New Orleans
By:
Louis C. Mancuso, Ph.D.