1. TC Communications John Walz, VP for T & C Board
IEEE-CS BoG meeting series
June 2010, Denver, CO
This topic could be generalized to all IEEE-CS Committees 1

2. Problem Statement: TC engaged membership has a small portion of available market Agenda:
Value to members
Communications
Market
Communications Recommendations
Support for Communications
TC membership growth is static, some declining
Few TC outreach for CS membership 2

3. Engaged Membership Authors Reviewers Subscribers Conference Organizers
Conference Attendees
Volunteer leaders
Return On Invest (ROI) of your Time shows Engagement
Engaged includes those who see the ROI to spend time with TC activities, where Conference Organizers spend the most hours / year 3

4. Value to members Intellectual Property (IP) Body of Knowledge
Newsletter
Networking
Opportunities
Explain each value attribute on next five slides

5. Value to members Intellectual Property (IP) Body of Knowledge
Access & creation of:
Conference proceedings / papers
Tutorials / Webinars
Publication articles
Standards
Books / ReadyNotes
Body of Knowledge
Newsletter
Networking
Opportunities
IP defines the TC and attracts members seeking ROI for their time

6. Value to members Intellectual Property (IP) Body of Knowledge
Title, Scope / Field of Interest
Taxonomy
Indexing Keywords for Conferences, Publications, Standards
IP in Repository of Record
Newsletter
Networking
Opportunities
helps new potential member find the right TC
helps subscribers find papers & articles of interest

7. Value to members Intellectual Property (IP) Body of Knowledge
Newsletter
Notices
Call for papers,
Registration open,
Call for nominations / elections
Awards
Reviews of published IP
Networking
Opportunities
Most important form is Newsletter, annual, quarterly, monthly, daily, hourly
Leaders to members communications 7

8. Value to members Intellectual Property (IP) Body of Knowledge
Newsletter
Networking
Meetings at sponsored Conferences
Support of Chapter / Section meeting
Forum discussions
Social Media
Opportunities
Member to members communications

9. Value to members Intellectual Property (IP) Body of Knowledge
Newsletter
Networking
Opportunities
Author
Review
Continued learning
Collaborate
Affiliation
Serve
ROI of their Time to attract more engaged members
TC ExCom expansion can help grow future leaders for succession 9

10. Communications Content Media Newsletters Networking discussions
Organization: Call for nominations / elections
Media
Mailed brochures
Web site
Liferay Web portal applications
Leaders to Members and Members to Members
Liferay can be a superior channel

11. Available Market
5M Information, Computer, Communications Technology employees in US
?M world-wide
400K IEEE members
60K CS members
30K CS TC members
Large portion not CS members
30K CS Conference attendees
Large portion not TC members
15K CS Conference Authors
Large gap
Most TC members desire author opportunities
what if every CS member invited a non-member to attend a CS conference? 11

12. Communications Recommendations
Provide value for membership
Access to IP, news, networking
Engage members
Newsletters
Forum discussions
Shared leadership
Recruit members
Invitations and self-subscriptions based on interests
Conference attendees
IP Sales
TC publicity at Conferences
Managed listserv membership list by membership sector
Build your house on Liferay web portal
Focus on each membership sector
Plan to provide more value to members and engagement strategies 12

13. Recognize those TC Chairs who are communicating with their TCs on 2009 results and 2010 plans
TCBI
Xuewen Chen
TCCC
Burkhard Stiller
TCCGM
Goffredo Haus
TCEC
Kwei-Jay Lin
Jen-Yao Chung
TCFT
Takashi Nanya
TCMVL
Mitchell Thornton
TCOS
Nikolai Joukov
TCPAMI
Sudeep Sarkar
TCRTS
Ragunathan "Raj" Rajkumar
TCSIM
Dave Cavalcanti

14. Support for Communications
Access to Computer Society Digital Library CSDL
Liferay web portal applications
Authority for TC Executive Committee
Listserv alias
IEEE Brand
computer.org & ieee.org communications s
web traffic analytics
Conference publicity 14

15. Questions 15