Presentation is loading. Please wait.

Presentation is loading. Please wait.

Neyers BRAND HISTORY FEATURES & BENEFITS COMPETITIVE SET OPPURTUNITY

Similar presentations


Presentation on theme: "Neyers BRAND HISTORY FEATURES & BENEFITS COMPETITIVE SET OPPURTUNITY"— Presentation transcript:

1 Neyers BRAND HISTORY FEATURES & BENEFITS COMPETITIVE SET OPPURTUNITY
Established in 1992 by Bruce & Barbara Neyers, Neyers wines, though grown in California, are greatly influenced by old world techniques and philosophies Bruce’s 20+ year tenure as National Sales Manager with French wine importer Kermit Lynch significantly impacts his approach Neyers purchased a 30 acre parcel in Sage Canyon area of Napa Valley in 1999 and rebuilt the winery into a modern, highly functional winemaking facility The family’s estate vineyard: Conn Valley Ranch is an incredible property planted by renowned viticulturalist David Abreu. Named Wine and Spirits Magazine’s Artisan Winery of the Year in 2002 Partnered with Trinchero Family Estates in 2016 Expressive of their sites and varietal character, the wines are crafted using old world winemaking techniques, notably natural fermentation Sustainably farmed vineyards, natural rootstock (vs. clonal) and minimal intervention in winemaking Domain Roulot, Ch. Margaux, Ch. Haut-Bailley, Domaine Vieux Télégraph, Mayacamas, Stony Hill, Tablas Creek, Chappellet OPPURTUNITY The Ultra-Luxury (25+) is up in EQ price and steadily growing at 8.4% $ volume % change since last year.2 All varietals within the Neyers portfolio have increased in popularity since last year.2 Old world, European-style wines and influence from French wine producers creates a traditional edge in this competitive market. 2 – Nielsen 52 weeks ending 6/17/17

2 Neyers Wines WINE KEY SELLING POINTS 2016 304 Chardonnay
Harvested from what is probably the coldest vineyard in Sonoma County Carneros, the mineral component of the gravelly soil is allowed to show through the fruit. Earliest ever bottling of this wine preserved the freshness of fermentation. Fermented and aged in Grade 304 stainless steel and a portion in a concrete which adds richness. Continuous yeast lees contact throughout fermentation. Crisp, fresh, and vibrant, minerality, texturally rich and complex. v. 2016: 93pts, Editors’ Choice Wine Enthusiast 2014 Carneros Chardonnay Harvested from three Carneros vineyards (Jim and Del Yamakawa Ranch, Sangiacomo Family Green Acres Vineyard, El Novillero Vineyard). Cool-weather area close to San Francisco Bay with slow ripening and high natural fruit acidity. These “Shot-Wente Selection” grapes are a heirloom Chardonnay selection with smaller than normal clusters and grape size, giving more skin to juice ratio making the wine more flavorful. Fermented in new (25%) and used (75%) French oak barrels using wild yeast and periodic lees stirring. Aromas of ripe, rich fruit, spicy apple, pear, bright acidity, refreshing mouthfeel. v. 2014: 92pts Wine Enthusiast 2015 Carneros Chardonnay Harvested from three Carneros vineyards (Jim and Del Yamakawa Ranch, Sangiacomo Family Green Acres Vineyard, El Novillero Vineyard). Cool-weather area close to San Francisco Bay, slow ripening and high natural fruit acidity. These “Shot-Wente Selection” grapes are an heirloom Chardonnay selection with smaller than normal clusters and grape size, giving more skin to juice ratio making the wine more flavorful. Whole-cluster pressed and fermented in new (25%) and used (75%) French oak barrels using wild yeast and periodic lees stirring. Natural malolactic fermentation occurs without artificial starter. Additional lees contact after barrel fermentation produces a lovely aroma the French call “Noisette” after its hazelnut characteristic. Smooth and luscious. 2016 Sage Canyon Red 45% Carignan (140 years old), 25% Grenache, 15% Syrah, 15% Mourvédre The name derives from the sub-region where the winery is located. The fruit comes from four separate Northern California areas: Grenache from Sierra Foothills, Carignan from Oakley, Mourvédre from southern Sonoma Valley, Syrah from Santa Lucia Highlands. Traditional Rhône Valley processing techniques, crushed by foot and fermented with 100% stem retention for the first 30 days, then drained and pressed. Aged 8-10 months in used 60-gallon French oak barrels. Old-worldy, earthy 2014 Cabernet Sauvignon Planted in 1992 by David Abreu, this fruit is located on ground higher than 600 feet of rocky land rich with basalt. Rocky hillsides help control this variety’s vigor producing better wine. This vineyard is one of the rare 10% in Napa Valley capable of producing great Cabernet Sauvignon. French oak aged (40% new, 60% used) Cassis, hints of blackberry, crushed violets, mineral component, pencil lead, cedar, rich softness, lush and lean flavors v. 2014: 94pts Wine Enthusiast 2014 AME Cabernet Sauvignon A vineyard designate, named after the first initial of the Neyer’s three children, Alexandra, Michael, and Elizabeth, “AME” also is the French word for “soul.” This three acre parcel in the highest and rockiest part of the property rises from 800 ft. to 1,200 ft. in elevation, mostly at a 45 degree incline. The south facing slope is planted with heirloom bud with wood that originated at Ch. Margaux in France. The soil is a mix of gravel and large hunks of basalt (limestone-like rock from heavily compacted volcanic ash). Mix of mocha, blackberry, licorice, and graphite, focus and elegant weight. French oak aged (40% new, 60% used) v. 2013: 93pts Wine Spectator, v. 2014: 92pts Wine Enthusiast 2016 Zinfandel Sourced out of Western Calaveras County in the Sierra Foothill AVAs of Clements Hills and Borden Ranch. Remarkable soil combinations that developed from geological activity that formed the Sierra Nevada Mountain Range, sitting on an outcropping of quartz. Non-clonal selection of Zinfandel results in small clusters and berries. Cool, evening west to east breezes helps with even ripening as air is pulled up by the sudden rise in elevation. Alcohol level well below 14% even though wine is made from fully ripened fruit. 100% ‘Heirloom’ Zinfandel fermented with native wild yeast. Aged 10 months in neutral 60-gallon French oak barrels. Bottled without fining or filtration. v. 2014: 91pts Wine Spectator 2015 Left Bank Red (OOS) Grapes sourced from the left bank of Conn Creek as it flows from Howell Mountain to Lake Hennessey. The Cabernet vines, now 25 years old, were planted by Dave Abreu on higher elevation, rockier soils on northern-most parcels. Sustainably farmed by the Maldonado Family Farming Company, yields are kept low and the sun follows the vine rows from dawn to dusk resulting in slow, even ripening on the south face of the vines. (50% Cabernet Sauvignon, 50% Merlot) Moderate barrel treatment, lower alcohol, and even ripening result in a Bordelais styled wine. Complex, yet bright and fresh, traces of cassis, raspberry, cedar v. 2014: 92pts Wine Spectator TOP ACCOLADES 94 points Wine Enthusiast 2014 Cabernet Sauvignon 93 points, Editors’ Choice Wine Enthusiast Chardonnay 93 points Wine Enthusiast 2014 AME Cabernet Sauvignon


Download ppt "Neyers BRAND HISTORY FEATURES & BENEFITS COMPETITIVE SET OPPURTUNITY"

Similar presentations


Ads by Google