1. APPLE

2. Introduction
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation.
Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II.
The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

3. Vision “Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”

4. Mission
“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”

5. Company Profile Established : on April 1,1976.
Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne.
Industry :
Computer Hardware
Computer Software
Consumer electronics
Digital distributions

6. Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.

7. Major Hardware Products
Apple TV 
iPad 
iPhone  
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

9. Major Software Products
Mac OS X
iOS
iTunes
iWork 
QuickTime
Safari
iLife

11. APPLE PRODUCTS
I PAD
I POD
I PHONE
APPLE TV
APPLE WATCH
IMAC LAPTOP

13. Stores & Services App Store Game Center iAd iBook store iTunes Store
iWork.com
iCloud 
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.

14. Evolution Of APPLE inc.
2006
1975
1977
1997

15. Competitors Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung
Google
Sony

16. Most Innovative companies
Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric

17. APPLE 5 YEARS PRICE CHART

18. KEY STATISTICS

19. TOTAL SHAREHOLDER RETURN

20. Institutional shareholders

22. Strengths & Weakness Strengths Weakness Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
High Price Proprietary System
Niche Market
Cannibalization

24. ACQUISITIONS IN 2017 WORKFLOW Automation & Scripting app BEDDIT
Sleep tracking hardware
LATTICE DATA
Artificial intelligence
SENSOMOTORIC INSTRUMENTS
Eye tracking hardware & software

26. AUTOMATION SOFTWARE

27. CASH PILE
BILLION USD

28. POSSIBLE ACQUISITIONS & MERGERS
NETFLIX - media
DISNEY - media
HULU - media
ACTIVISION - video games dev
ELECTRONIC ARTS - vgd
TAKE-TWO - vgd
TESLA - auto

29. Conclusion
For 35 years, Apple has been a trend-setter company able to foresee the future.
Because their strength is the innovation and they know, how to ‘think different’.