1. Staples Global ecoeasy Challenge
Objective: Develop a prestigious Global competition involving select design and engineering schools worldwide to compete to create the best concept for a sustainable office product. Also, to identify new cutting edge products for the office while solidifying Staples position as a global leader in sustainability
Tactics: Contest to design an environmentally preferable business or home office product
Mechanics: DJA recommended and developed a custom microsite that allowed students to enter their submissions online. The site offered a comprehensive overview of the program and served as a resource to students and professors interested in the program. DJA also worked closely with Staples to develop the contest mechanics and developed an online web based judging tool that could be used by multiple judges in various locations around the globe.
DJA handled: Program administration, technical development and hosting and winner notification.