1. Kick Off Email Theme: Explanation of the campaign
From: Campaign Manager, Executive Sponsor or Floor Captain
To: All potential participants
Subject: We’re Stepping Up and Powering Down!
Hello everyone!
I am excited to announce [Business Name]’s commitment to reducing energy waste by participating in PG&E and the city of San Francisco’s Step Up and Power Down initiative.
Step Up and Power Down helps local businesses take simple actions to reduce energy waste. Across California, lighting accounts for 35 percent of all commercial building electricity use. Imagine if every business in our city turned off unneeded lights.
To contribute to this movement, we’re launching our very own “Adopt A Light” campaign, to help us reinforce our habit of taking the simple action of flipping a switch to save energy. Adopt A Light empowers you–our participants–to adopt a light, give it a personality and turn it off when not in use.
[Insert any specific company energy or sustainability goals, as desired.]
We know our colleagues and employees all want to help reduce energy waste, so please join me in leading the way. Sign up to participate at [link to sign up form].
To learn more about Step Up and Power Down, visit SanFrancisco.StepUpandPowerDown.com.
[Name]
[Campaign Manager, Executive Sponsor, or Floor Captain]
Step Up and Power Down Initiative
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. © 2016 Pacific Gas and Electric Company. All rights reserved.

2. Reminder Email Theme: Description of campaign, encourage participation
From: Campaign Manager, Executive Sponsor or Floor Captain
To: All potential participants
Subject: We need you to Adopt A Light!
Hello everyone!
As you heard from [company leader], we’re launching “Adopt A Light” next week to do our part to reduce energy waste! Our goal is for [% or #] of common area lights to be adopted. This is a great opportunity for us to showcase our commitment to sustainability and it’s as simple as flipping a switch.
As a partcipant, all you have to do is:
Sign up to participate here [link to sign up form] by [date]
Adopt your light and give it a name
Personalize it using the Light Switch Style Kit (you will receive upon signup)
Care for it and keep it happy, turning it off when not in use and at the end of the day
That’s it–it’s really that easy to do your part! Please join me in leading the way and sign up to adopt a light today, helping ensure a brighter future for San Francisco.
[Name]
[Campaign Manager, Executive Sponsor, or Floor Captain]
Step Up and Power Down Initiative
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. © 2016 Pacific Gas and Electric Company. All rights reserved.

3. Weekly Encouragement Email (Mondays)
Theme: Report results recap from week before (except week 1 of campaign) and reminder to continue to turn off lights
From: Campaign Manager
To: All participants
­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­Subject: Adopt A Light Weekly Results
Hello team!
Great work last week! Participants reported [%or #] lights turned off in total and [% or #] lights turned off at the end of the day throughout last week. We’re off to a great start, but our work isn’t done yet to achieve our goal of [% or #] adopted lights.
Let’s reach our goal by turning off even more lights this week! I’ll be sending a reminder on Friday to submit your quick survey and help us track our progress.
Make it fun! Consider including:
Photos of adopted lights
Photos of participants with adopted light (#AdoptALight or #SwitchSelfie)
Trivia question around energy usage stats (with the answer in Friday’s )
Congratulations on your leadership and doing your part to reduce energy waste!
[Name]
Campaign Manager
Step Up and Power Down Initiative
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. © 2016 Pacific Gas and Electric Company. All rights reserved.

4. Weekly Reminder Email (Fridays)
Theme: Remind participants to self report using the Google form (or otherwise specified document) except the last Friday of the campaign
From: Campaign Manager
To: All participants
­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­Subject: Adopt A Light Weekly Reporting
Hello Adopt A Light team,
[Option 1] Great job this week––we’re seeing even more lights turned off and appreciate all of you helping to make this part of our culture here at [your company’s name]. However, our work is not done yet – let’s keep the momentum and help remind others to turn off the lights when not in use!
[Option 2] We’re halfway there–great job turning off your light and helping [your company’s name] reduce energy waste. However, our work is not done yet–let’s keep the momentum and help remind others to turn off the lights when not in use!
Please fill out this quick 30-second survey [link to Google form or otherwise specified document] and keep giving your light the care it deserves.
[Name]
Campaign Manager
Step Up and Power Down Initiative
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. © 2016 Pacific Gas and Electric Company. All rights reserved.

5. Wrap-Up
Theme: Share results and thank everyone for their efforts
From: Campaign Manager
To: All employees
Subject: Adopt A Light: We did it!
Hello everyone,
I am thrilled to announce great results from our Adopt A Light campaign! Based on the efforts of participants, we’ve adopted new energy efficient habits that resulted in a total of [% or #] lights turned off and [% or #] lights turned off at the end of the day over the last four weeks.
Thank you for all your hard work caring for your lights! We made great progress from where we started and are excited to continue this as part of our new, more energy efficient culture – because all of our small changes add up to make a big difference for [company name], [city name] and California.
We’re looking forward to our next opportunity to get others involved as part of our participation in Step Up and Power Down, and will share more information about our next campaign as soon as it’s available. In the meantime, keep doing your part to reduce energy waste!
[Name]
Campaign Manager
Step Up and Power Down Initiative
“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. © 2016 Pacific Gas and Electric Company. All rights reserved.