1. Citizens Clean Elections Commission Voter Education Plan
Mission Statement – To implement and to administer the Citizens Clean Election act fairly, faithfully and fully.

2. Citizens Clean Elections Act
The people of Arizona declare our intent to create a clean elections system that will improve the integrity of Arizona state government by diminishing the influence of special-interest money, will encourage citizen participation in the political process, and will promote freedom of speech under the U.S. and Arizona Constitutions. Campaigns will become more issue-oriented and less negative because there will be no need to challenge the sources of campaign money.

3. Voter Research Voter Attitudes Motivators to vote: Barriers to voting:
Most voters believe that voting is important and necessary
The voting process is overwhelming
Motivators to vote:
Self-interest: How does this affect me?
Issue-specific support: Strong feelings for or against a candidate or issue
Improve Society: make things better, changing the world
Importance: voting is a privilege, responsibility & duty
Barriers to voting:
EDUCATION: Single, biggest hurdle
Difficulty in finding unbiased resources that cut through the rhetoric & provide clear facts
Current information is felt to be dense, inaccessible & written in legalese
Importance: my vote isn’t really going to make a difference, doesn’t matter who is elected

4. Independent Voter Study
On November 12, 2015, Clean Elections and the Morrison Institute for Public Policy presented the findings of and conducted a panel discussion on the Independent Voter Study.
Key Takeaways:
37% OTH voters “Independents”
73% of IND describe themselves as “moderates”
Independents vote on the issues, not the parties
Why aren’t they voting:
Didn’t know they could
Time intensive to research the issues
Don’t like the options

5. Voter Education Tools Candidate Statement Pamphlet
Citizens Initiative Review
Debates
Smart Phone App
Candidate Compass
Find My Elected Officials
Website
Media

6. Candidate Statement Pamphlet
Digital and alternative
versions
Available at community
centers and libraries
District specific
English
Spanish
Navajo
Sun Sounds
2016 estimated page count (statewide + districts) = 200
2016 estimated page count (statewide + one district) = 48 pages
What does this mean for the voter? The pamphlet is less intimidating – refer to comments during focus groups. Makes it easier on the voter to quickly digest election information relevant to them. Less confusion on what district the voter resides in.
Translated in English/Spanish & Navajo (applicable districts) & Sun Sounds partnership

7. Citizens’ Initiative Review
How It Works?
For a statewide ballot measure, a panel of 20 randomly selected and demographically diverse voters is assembled.
Over the multi-day review, the panel hears directly from campaigns for and against the measure and calls upon policy experts.
The panel drafts a Citizens’ Statement highlighting the most important findings. The statement is provided to voters as a fact-based resource at election time.

8. Debates Improved format Increased awareness
Interactions with smart phone app
Ex. Submit debate questions
Available on YouTube

9. App
Highlights: The voter would be able to access voter & candidate information, send push notifications, track candidates and showcase important events/deadlines.

10. Candidate Compass If you image going through this as a voter:
Each layer gives you a little more information with each click.
If you’re looking for a topline result page to double-check your other research, you have it quickly.
If you want a deeper dive into the candidate, you are able to read more information that is submitted directly from the candidate him/herself.
You can do this for every candidate who submits a response…for all the offices.*

11. Website/Social Media

12. Find My Elected Officials

13. 2016 Paid Media Media Tactics: Messaging:
TV | Radio | Print | Digital | Social | Theater | Outdoor Digital Billboards
Messaging:
Vote Informed, Candidate Statement Pamphlet, Debates
Digital = Search Engine Marketing, Pre-Roll, Social media

14. Education Videos
8 Ball
Finger Fortune Teller
Coin Toss

15. Banner Ads

16. Print

17. Infographics How to Participate in the Primary Election
Independents/Open Primary
Early Voting: Apache and Pinal Counties (coming soon)

18. Independents Radio Reads/Pandora Social posts Short social video
Infographic
Dedicated “Independent Voter” web page
Approx 100k on media spend
“Embrace your Independence” pandora spot with indy quotes
Infographic outline – Open primary provision (touch on libertarians closed & possible local non partisan options)
step 1 chose party ballot 2. request (early or at polls) 3. vote

19. Native American Outreach
Partnerships with ITCA and Tribes
Rural Addressing Conference
January 13 & 14, 2016
Development of specific education materials
Early voting infographics
Social media
Apache County radio reads (early voting sites)
Voter education booths at fairs & rodeos/community events
Speaking engagements across the state
National Voter Registration Day

20. Native American Outreach
White Mountain Apache Tribal Fair & Rodeo
San Carlos Apache Veterans Day Fair
Navajo Nation Fair

21. National Voter Registration Day
September 22, 2015

22. How can we help?
@AZCCEC /AZCleanElections /AZCCEC