2. Building Success Through Collaboration Corporate Account Manager
Keynote
Building Success Through Collaboration
Bharat Walia
Corporate Account Manager

3. Building success through collaboration
| CDW.com/peoplewhogetit
Building success through collaboration
How Asian Affinity Group Leaders leverage collective intellect and numbers to launch & sustain resource groups

4. Index Understanding the community and the data
Recognizing the challenge
Engineering a solution
The Big picture and who should care

5. Demographics
Fastest growing minority in the US, 46% growth between 2000 and 2010

6. Demographics
Fastest growing minority in the US, 46% growth between 2000 and 2010

7. Demographics
Population breakdown
Demographics

8. Key Questions to ask
Do we have the numbers within the company to build a strong case for our own ERG?
Do we have the addressable business market community as a business case for the corporation?
What does the leadership representation look like for our constituent group to develop Executive level support and ambassadorship?
What does the external socio-political ecosystem look like in terms of representation, resources, research, and advocacy?

9. Engineering a solution
What can collaboration do?
Aggregating corporate citizens for critical mass
Collective intellect can increase effectiveness
Diverse industry unit can insulate from industry specific crisis
A group can absorb shifts in D&I focus at individual companies

10. Asian Affinity Group Leaders
A growing network of 40 affinity groups designed to engage top affinity group leaders in Chicago land
Abbott
General Electric
Northern Trust
Yunistone Investment Group
Accenture
Grainger
OfficeMax
Baxter
Allstate
BMO Harris Bank
Pepsico
Thomson Reuters BP
Hospira
Procter & Gamble
HSBC
Blue Cross Blue Shield
IBM
PWC
Aon Hewitt
CDW
JP Morgan Chase
Rubbermaid
Walgreens
Crowe Horwath
KPMG
Sara Lee
Xerox
Deloitte & Touche
McCain Foods
Sears Holding
Nielsen
Ernst & Young
McDonalds
Sodexo
Kraft Foods
Exelon
Motorola
State Farm
abbvie

11. The Numbers 40 Corporate Affinity Groups 4 Quarterly Meetings
2 Large Scale Annual Events
1 Asian American Affinity Group

12. 4 Quarterly Meetings
Discuss true challenges and share best practices face to face
Host company shares their company offerings and their diversity initiatives for a customized input
Share challenges and successes other corporate affinity groups are having
Allow opportunity for the affinity group leaders to network after meetings
Identify and coach interested groups towards a launch or development

13. Asian Pacific American Heritage Month Celebration
Audience enjoys Taiko drummers at Federal Reserve Bank of Chicago
Governor Quinn at Blue Cross Blue Shield

14. Annual Corporate Leadership Conference
Auditorium full of audience listening to keynote at Allstate CLC – 2011
A panel of Executives discussing corporate growth strategies at Allstate Insurance

15. 2 Large Annual Events
Opportunity to collaborate on a tactical level with other companies to strengthen network
Exposure to senior leadership on rising stars in their resource groups
Raising profile internally and externally of constituent BRG
Opportunity to grow brand awareness of the organization
Leadership development opportunity for BRG team

16. Successes & Challenges
Viral Growth through word of mouth and social media
Managing events & attendance between city and suburbs
Launch of new affinity groups and successes
Managing affinity groups and leaders in different maturity stages
City & State level exposure for participating companies
Finding an ideal single communication platform that works for everyone
Networking between many people of different industries

17. Big Picture, Who Can Win? Corporate benefits
Leveraging external resource group for constituent specific knowledgebase
To create a collective geographical community that will attract and retain respective constituent
ERG benefits
Integrating group event into strategic plan for consistent and reliable programming
A greater community of resource groups to grow and sustain a stronger functional model
Individual Benefits
Grow professional network & access to mentors
Opportunity to lead larger scale events

18. Thank You!
If you want to go Fast, go alone. If you want to go Far, go together.
- Old African Proverb