1. Is your Megaphone Broken?
Jennifer Hollingshead,
Implementation Consultant

2. Where are we now? Church – 1900-1960 Church – 1960 - now Hymns
Clothing – Sunday Best
Liturgical Prayer
The Pastor knew every name
You went to the church your parents went to
Youth Ministry about do’s and dont’s
The Steeple effect
Words on Screens
No Bulletins
More Music (Loud?)
Jeans and T-shirts
Time of Prayer
Megachurches
Church Shopping
Youth Message
Church w/out Walls
Ministries
Small Groups
Sermon Series
Technology

3. Church: 1960’s - now How do we reach the church shopper?
How do we keep members informed?
What is important and what is “good to know”?
How do we connect?
What is our message?
Are we mobile, global and otherwise out there?

4. Generations Traditionalists Baby Boomers Generation X Millennials
63-86
44-62
28-43
8-27
Bob Dole, Elizabeth Taylor
Bill Clinton, Meryl Streep
(80M)
Barak Obama, Jennifer Lopez
(51M)
Ashton Kutcher, Serena Williams
(75M)
Veterans, Silent, Moral Authority, Radio Babies, The Forgotten Generation
“Me” Generation, Moral Authority
Gen X, Xers, The Doer, Post Boomers, 13th Generation
Generation Y, Gen Y, Generation Next, Echo Boomers, Chief Friendship Officers, 24/7’s
WWII, Korean War, Great Depression,New Deal, Rose on Corporations, Space Age
Raised by parents that just survived Great Depression
LIKE A PERSONAL TOUCH
Civil Rights, Vietname, Sexual Revolution, Cold War/Russia, Space Travel
Highest divorce rate and 2nd marriages in history
Post war babies who grew up to be radicals of the 70’s and yuppies of the 80’s
NEED TO KNOW WHY IT MATTERS
Watergate, Energy Crisis, Dual Income families and single parents, First Generation of Latchkey Kids, Y2K, Energy Crisis, Activism, Corp. Downsizing, End of Cold War, Mom’s work, Increase divorce rate.
Their perceptions are shaped by growing up having to take care of themselves early and watching their politicians lie and their parents get laid off
Came of age when USA was losing its status as the most powerful and prosperous nation in the world.
The first generation that will NOT do as well financially as their parents did
LATEST TECHNOLOGY IS KEY
Digital Media, child focused world, school shootings,terrorist attacks, AIDS, 9/11 attacks
Typically grow up as children of divorce
They hope to be the next generation & turn around the “wrong” they see today
They grew up more sheltered than any other generation, their parents strived to protect them from the evils of the world
Came of age in a period of economic expansion
Kept busy as kids
First generation of kids with schedules
ENGAGING EXPERIENCES WITHIN TEAMS

5. How?
Traditionalist
Baby Boomer
Gen X
Millennial
???

6. Traditionalist Newsletter Word of Mouth Sunday School Class
Access to Leadership Team
Postcards, Letters and Phone Calls

7. Baby Boomer
Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams
New Layer: Delivery Method
New Challenge: What information do they want?
WIFM – Why?

8. Gen X
Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams
Delivery Method
What do they want to know?
New Challenge: Why is it important for them to take action? WIFM

9. Millenial
Newsletter, Word of Mouth, Sunday School, Access to Leadership Teams
Delivery Method – Always technology
What information do they want? Why should they take action?
New Challenge: Does this motivate or inspire them? Where does church “fit” in daily life? WIFM

10. Move Over Millennial’s
Generation Z ( )
TV Icon – Hannah Horvath, “Girls” Music – Lady Gaga Social Media – Facebook Web Star – PewDiePie, You Tube Style Influencer – Olson Twins Clothes – American Apparel First Gadget - iPod
Alex Dunphy, “Modern Family” Lorde Snapchat, Whisper Lele Pons, Vine Tavi Gevinson Shop Jeen iPhone

11. Gen Z What is church for this generation?
How do they connect to one another?
Why do they need to care about the mission of the church?
What reasons does the church have for being present in their daily lives?

12. The church must keep all generations in focus
Purposeful, thought provoking communication drives conversation
WIFM – Message, Groups, Technology
Multiple forms of communication is different than multiple messages