1. YOUniversityHub.com Media Kit
Advertise With YOUhub
July 2013
Joel Nicholson & Alex Dorward, Founders

2. Contents Who we are What we do Why advertise with us
Our advertising solutions

3. Who we are
YOUniversityHub (aka ‘YOUhub’) is Canada’s most dedicated community to ‘everything university’
Who we are
Hi there,
We’re Alex and Joel – founders of YOUniversityHub.com (aka ‘YOUhub’). We both LOVED our university experiences, so we wanted to start a site that helps young people make – and get – the most out of their university education. After just three years, YOUhub has grown into Canada’s most dedicated community to ‘everything university’. And we’re still growing.
We pride ourselves on being a social enterprise, meaning that our organizational purpose is to maximize improvements in human well-being, rather than maximizing profits. Our advertisers are key to this – they help fund the informative articles read by thousands each week, our interactive community forum, and our scholarship program.
Better yet, they see results. Boosts in application numbers and enhanced brand awareness scores are just two outcomes our advertisers are seeing.
Let’s get started.
Alex & Joel
Alex Dorward & Joel Nicholson, Founders

4. What we do
Our aim is to support students in their lives before, during, and after university 
What we do
Application Advice & Support
YOUhub has been rated by Canadian high school students as the number one source for application advice and support
Career, Resume, & Interview Advice
Canada’s most rigorous career, resume, cover letter, and interview consulting services
The Forum
Our forum is a interactive community of students, parents, and educators from Canada and all parts of the globe
The YOUhub Achieve Program
A program for YOUhub students to assist them through the challenging transition from high school to university
University Reviews
The latest and greatest insights on Canadian universities from our panel of students and alumni
The YOUhub Scholarship
A financial contribution intended to assist prospective and current students with the financial demands of education

5. Why advertise with us
YOUhub delivers more than just reach – we also ensure that your ads are engaging with the right type of audience
User stats and reach
Traffic
Geography
Demographics
Academics
Page impressions
15,000 per month
Unique views
7,000 per month
Mobile vs. desktop
Location highlights
50% Ontario
20% Asia
15% rest of Canada
Gender ratio
60% female
40% male
User profile
Field of study
50% business
25% engineering
25% other
Average grades
70% >80% avg
25% of which >90% avg
Parents / Educators 5%
Mobile 15%
University 15%
Desktop 85%
High School 80%
YOUhub gives universities unprecedented access to high-achieving high school students from key markets such as Asia and Ontario
Source; YOUniversityHub.com Polls

6. YOUhub Display Advertising
Our advertising solutions
BANNER
YOUhub Display Advertising
MREC1
Get started – It’s that easy
Step 1: Ad Details
Step 2: Design
Step 3: Payment
Step 4: View
Ad type. Leaderboard, 2x MREC, or footer1 ads
Time. Choose the desired schedule and duration
Impressions. How many total impressions would you like your ad to receive?
Geo-location. Are you targeting a particular region?
Provide a design. Have an ad handy? Simply send us your design and we’ll upload it for you
Get us to design it. Tell us about your campaign goals & your brand, then our expert designers will craft a tailored solution for you.
Flexible payment options to suit your needs:
PayPal
Google Wallet
E-transfer
Manage. Our ad platform – AdRotate – allows you to fully manage your ads and campaign, just log on to the dashboard
Reports. Detailed impression analytics and click- through-rates stats in easy-to-read graphs
MREC2
Our footer ads are located at the bottom of our articles

7. YOUhub Display Advertising
Our advertising solutions
YOUhub Display Advertising
Rate Card (CPM)1
Ad Type
Sample Designs
Leaderboard (1x) x 90 pixels
$10 CPM1
Above the fold placement on all pages
MRECs (2x) x 250 pixels
MREC1
$7 CPM1
Top-right placement on all pages
MREC2
$5 CPM1
Footer (1x) x 250 pixels
$2 CPM1
Bottom of all articles 1 1 2 2 2 3 3
Cost per 1k impressions (approximately 2-5 days, depending on the season)

8. Additional Advertising Solutions
Our advertising solutions
Additional Advertising Solutions
Our current users, your future students
Marketing
Site Takeover
Distribution to >5k of YOUhub’s community members
Targeted options available based demographics, geography, grades, & program interests
Perfect for admissions events
Design
Design
Sticky Post
Featured Articles
Scholarship Sponsorship
Dedicated articles on topics, events, and other content
Objective, yet impactful delivery with our users
Financial contributions to the annual YOUhub Scholarship Competition
Help us increase the pool of funds that help students with the financial demands of education