1. 2017 KW Agent Advertising Annual Review
Presented by:
Randy Vanderpool, Broker
Lucas Sherraden, CEO
11005 Metcalf Ave, Overland Park, KS
Each Office is Independently Owned and Operated
Designed by Jayne Clampitt/Clampitt Creations 5/2017

2. Introduction
1) Keller Williams International has advertising guidelines
There are statutes for both Kansas and Missouri which cover
requirements for all Realtor advertising.
3) Sign Samples & Logo Requirements
4) Independent Contractor Addendum (C)
5) Fair Housing Declaration
6) Renewing your Real Estate Licenses
7) Accurate Listing Information

3. KSA Realtor Advertising Rules
Kansas Association of REALTORS®.  3644 SW Burlingame Rd. Topeka, KS

4. 58-3086. Advertising; prohibitions; requirements of; information disclosed; filing of agreements.
(a) No licensee shall use any promotion or advertisement in any type of
media that:
(1) Is misleading or inaccurate as to any material fact or that in any way misrepresents any property, terms, values, policies or services of the business conducted;
(2) includes the trade name, trademark, collective membership mark, service mark or logo of any organization owning such name, mark or logo without being authorized to do so;
(3) includes an office where real estate activity is conducted that is not designated as a primary office or branch office with the commission; or
(4) promotes the licensee's business in a manner that could confuse or mislead the public by using terms or a trade name or a business name that could be construed as the trade name or business name of a supervising broker.
(b) Except as specified by subsection (c), all advertising conducted by a
licensee shall:
(A) Be conducted under the direct supervision of the supervising broker or branch broker;
(B) include the name of the supervising broker's trade name or business name by prominently and conspicuously displaying or announcing the supervising broker's trade name or business name in a readable and identifiable manner; and
(C) include any other information that the supervising broker or branch broker considers necessary.
(c) The advertising of property for sale, lease or exchange shall not be
required to include the supervising broker's trade name or business
name if the property is not listed with a broker and if either of the
following conditions is met:
The property is personally owned by a licensee; or
(2) a licensee has an interest in the property.
(d) If authorized by the supervising broker or the branch broker, an
employed or associated salesperson or associate broker may include
in the advertisement:
(1) The contact information for the employed or associated salesperson or associate broker;
(2) a name or team name which cannot be construed as a supervising broker's trade name or business name;
(3) a slogan which does not include terms that are confusing to the public or which cannot be construed as a supervising broker's trade name or business name; and
(4) a domain name or website which does not include terms that are confusing to the public or which cannot be construed as a supervising broker's trade name or business name.
(e) Unless property personally owned by a licensee or in which a licensee
has an interest is listed with a supervising broker or branch broker, all
advertising caused by the licensee regarding the property shall be
done in a manner that clearly informs the public that a real estate
licensee is the owner of or has an interest in the property advertised.
(f) If a licensee does not have a buyer's agency agreement and is
soliciting property for purchase for the benefit of the licensee or an
entity in which the licensee has an interest, all advertising by the
licensee that contains a solicitation to purchase property from
potential sellers shall clearly inform the public that a real estate
licensee is involved in the solicitation of potential sellers of property.
(g) Each supervising broker who enters into an agreement that authorizes
the supervising broker to utilize the name or trade name of any
person or entity in the conduct of the supervising broker's real estate
business shall file a copy of the agreement with the commission.
(h) This section shall be part of and supplemental to the real estate
brokers' and salespersons' license act.
History: L. 2008, ch. 155, § 6; L. 2009, ch. 7, § 10; July through 58-30,100. Reserved.

5. MO Realtor Advertising Rules

6. 20 CSR 2250-8.080 Franchises; Trade Names; Insignia
20 CSR Advertising
(1) Disclosure.
(A) A licensee shall not advertise to sell, buy, exchange, rent, lease or manage property in any manner indicating that the offer to sell, buy, exchange, rent, lease or manage the property is being made by a private party not engaged in the real estate business. If any part of the offering, negotiation or completion of a real estate transaction is to be handled by, through or under the direction or supervision of a licensee, directly or indirectly, the licensee shall not advertise or represent
to the public in any manner that the property is for sale
or lease by the owner.
(B) If a licensee advertises to sell, buy, exchange, rent,
lease or manage property in which the licensee has an interest, and if the property is not listed by a brokerage entity, the advertisement shall contain, in a prominent fashion, one (1)
of the following:
1. By owner-broker;
2. By owner-salesperson; or
3. By owner-agent.
(C) Nothing in this section shall be construed to eliminate the disclosure requirements found elsewhere in these rules, including those contained in 20 CSR
(2) No real estate advertisement by a licensee shall show
only a post office box number, telephone number or street address. Every advertisement of real estate by a licensee shall contain the broker’s regular business name or the name under which the broker or the broker’s firm is licensed and shall indicate that the party advertising is a real estate broker and not a private party.
(3) Every advertisement of real estate by a licensee where the licensee has no interest in the real estate shall be made under the direct supervision and in the name of the broker or firm who holds the licensee’s license. If the licensee’s name or telephone number, or both, is used in any advertisement, the advertisement also shall include the name and telephone number of the broker or firm who holds the licensee’s license.
(4) No licensee shall advertise to buy, sell, rent, lease, manage or exchange property in any manner that indicates, directly or indirectly, any unlawful discrimination against any individual or group because of race, color, religion, national origin, ancestry, sex, handicap or familial status.
(5) Guaranteed Sales.
(A) As used in this rule, the term guaranteed sales plan includes, but is not limited to: i) any plan in which a seller’s real estate is guaranteed to be sold, or ii) any plan where a licensee or anyone affiliated with a licensee will purchase a seller’s real estate if it is not purchased by a third party in the specified period of a listing or within some other specified period of time.
(B) Any written advertisement by a licensee of a guaranteed sales plan shall include a statement advising the seller that if the seller is eligible, costs and conditions may apply and advising the seller to inquire of the licensee as to the terms of the guaranteed sales agreement. This information shall be set forth in print at least one-fourth (1/4) as large as the largest print in the advertisement.
(C) Any radio or television advertisement by a licensee of a guaranteed sales plan shall include a conspicuous statement advising if any conditions and limitations apply.
(D) Every guaranteed sales agreement must be in writing and contain all of the conditions and other terms under which the property is guaranteed to be sold or purchased, including the charges or other costs for the service or plan, the price for which the property will be sold or purchased and the approximate net proceeds the seller may reasonably
expect to receive.
20 CSR Franchises; Trade Names; Insignia
(1) If a broker maintains any business relationship or affiliation, whether by franchise agreement, contract or otherwise, with another organization and uses the name, trade name or insignia of the other organization in any manner in real estate advertising, the broker shall furnish the commission a copy of the franchise agreement or contract and such other related information as the commission may require.
(2) If the franchise agreement or contract under which a broker is operating provides that the franchisor or owner of the trade name or insignia has no legal liability for the actions of the broker using the trade name or insignia, the broker shall
include in all listing agreements, contracts for sale and closing statements a clear and explicit statement to that effect in type reasonably calculated to gain the attention of the reader
of the document.

7. KWRI Standards , Includes: Website Business Cards
Logos
• Custom branded logo can be larger than KW logo.
• KW logo must be at least 15% of the sign.
Color
• Prefer 50% KW Red, no less than 33% red.
• The end result of the printing should match
KW Red - PMS 200.
Fonts
• Helvetica Neue Font Family (No serifs)
• Primary fonts for signs:
Helvetica Neue 55 Roman
Includes:
Website
Business Cards
Flyers / Postcards / Newsletters
Yard Signs / Open House Pointer Signs
Social Media

8. KW Advertisement Samples
50% KW Red
33% KW Red

9. IMPORTANT… Not sure…Contact Randy Vanderpool or Sherrie Bommarito
Must include: “Each Office is Independently Owned and Operated”
2) Not all “KW Approved” Vendors know the individual state regulations
3) Must NOT use “Realty” or “Real Estate” in Trade or Business Name
KW is NOT a Brokerage…KW Partners, Inc…is!
Recommend utilizing both Fair Housing Symbol as well as Realtor symbol
6) Facebook Realtor Marketing must include KW Partners in headline.
Not sure…Contact Randy Vanderpool or Sherrie Bommarito

10. Standard Issued KW Advertisement
Available in KW Office
or APPROVED area vendors
KW New Agent Standard
Business Cards
KW Standard
Pointer Yard Sign
REMEMBER
Not all “KW Approved” Vendors know the individual state regulations.
KW New Agent Standard
Yard Sign with Runner Inserts & Flyer Box

11. Flyers & Other Advertisements

12. KW LOGOS
There are many KW Logos.
Which one do you use?

13. Other Important Logos

14. Independent Contractor Addendum (C)

15. Fair Housing Declaration

16. Renewing Your Real Estate License
KW Partners Inc is now providing reminder to ensure agents to renew their licenses on time.
1) Agents will receive an reminder 60 days prior to your license
expiration date.
2) Agents will have 45 days before expiration you will receive a group
text indicating that you have two weeks to renew your license or
you will not be paid pending commissions.
3) Your license must be renewed one month prior to your actual
Suggestions:
Attend the KS State Conference in Wichita
Take classes throughout the year
Online or in-class

17. Accurate Listing Information
1) Bedrooms:
In order to be a conforming bedroom it must have a closet, an egress
window (general rule of thumb is a window that a fully equipped fire
fighter could utilize) as well as be at least 90 square feet.
If it does not have these requirements it is a non-conforming bedroom
and you can NOT count it as a bedroom in MLS.
2) Square Footage:
Can be obtained from JOCOgov.org.
Always good to manually measure…include disclaimer.
When adding Total Square Footage of the listing…
a) Main level + Upstairs + Lower Level (living areas) = Total Sq’
b) Sunrooms with heat/air conditioning vents can be added to
total square footage.

18. Summary
l Requirement for every KW Agent / Team at KW Partners, Inc.
1) Send a photos of your Signs and Business Cards
2) Send screen shot of your web site
3) Submit ALL proofs to Sherrie Bommarito/Director of Agent Services
or Randy Vanderpool for approval BEFORE ordering your marketing or
advertising materials.
“As your Broker at KW Partners, Inc., please call me if you have questions.
I am here to help you.”
Thank you,
Randy Vanderpool