1. Under Armour: Finding a Simple Solution to a Complex Problem with SAP HANA®
Company
Under Armour Inc.
Headquarters
Baltimore, Maryland
Industry
Retail – apparel and footwear
Products and Services
Performance apparel, footwear, and accessories
Employees
33,000
Revenue
US$2.3 billion
Web Site
Objectives
Deliver products to retailers faster and improve fill rates
Stay on top of supply and demand that changes by the hour
Maximize customer satisfaction without apparel sitting unprofitably on shelves
Help athletes perform better, connect to their communities, and achieve fitness goals
Why SAP
Cutting-edge in-memory computing technology only available with the SAP HANA® platform
Resolution
Allocations that can be run anytime, rather than overnight or over the weekend
Optimization for revenue and fill rate
Ability to run different scenarios for different initiatives
Real-time business operations, enabling a Run Simple approach
Future capabilities
Visibility into each customer’s fitness footprint and workout habits using information from wearable technology, product preferences, buying history, and likes and dislikes
Personalized advice and information to help push athletes to the next level
Predictive analytics to identify customer needs at any moment – now and in the future
Increase
Overall business control
Anticipate
Changes in supply and demand and take immediate action
Deliver
The right product to the right place, right away
Improve
Customer satisfaction
38848 (15/06) This content is approved by the customer and may not be altered under any circumstances.