1. Team 7 Health and Fitness Industry
IS714
Fall 2016
Antonio Jimenez – Akhay Phadke - Daniela Chita – Pedro Salgado – Xiao Yang – Zaraid Jimenez

2. Description of the Sector
The fitness industry includes any person, company, or entity that focuses on exercise, health, and overall maintenance of the body. It may include gyms and fitness centers, fitness equipment companies, food and supplement companies, clothing companies, and sporting goods companies. The main goal of the fitness industry is to solve unhealthy lifestyle habits, such as sedentarism, stress, poor sleeping habits and poor nutrition habits. These companies are trying to solve overall mental, physical and social well-being.

3. Key Statistics Market Size = $84B Past growth rate = 4.19%
Projected growth rate = 3.43%

4. Major Players Gyms and fitness centers： Fitness Equipment companies：
Plant Fitness
Town Sports
International Holdings, Inc.
Fitness Equipment companies：
Brunswick Corporation
Nautilus Inc.
Gaiam Inc.
Food and supplement companies:
GNC Holdings, Inc
Vitamin Shoppe, Inc.
Nestle
General Mills
The Danone Company.
Clothing companies:
Nike
Adidas
Under Armour
Sporting goods companies:
Dick’s Sporting Goods Inc.,
Callaway Golf Company
Vista Outdoor Inc.
Performance Sports Group Ltd.

5. Key Statistics Wearable growth is the highest - 20.3%
Fitness centers and Food and Supplement
Sporting goods
Wearables

6. List of Companies Company Student 1 Kraft Heinz Company Zaraid Jimenez
Planet Fitness, Inc.
Xiao Yang
Fitbit Inc.
Akshay Phadke
Brunswick Corporation
Antonio Jimenez
Easton Baseball Inc.
Pedro Salgado
Under Armour
Daniela Chita