1. Media Influences on Alcohol

2. Slogan Game! 1. Skittles 2. KFC 3. Taco Bell 4. Energizer 5. Gatorade
6. Dunkin Donuts
7. Kay Jewelry
8. Rice Crispies
9. Chik-fil-a
10. Nike
11. JIF
12. M&Ms
13. State Farm
14. U.S. Marine Corps
15. McDonalds
16. Panera
17. Snickers
18. Apple
19. Under Armour
20. Bojangles

3. Advertising Techniques
On your note sheet, do your best to match an advertising technique to its correct definition. Answer ones that you know first, then go back and see if you can match the others. Once completed, we will see how you did!

4. Advertising Techniques
Advertising Term
Definition
Snob appeal
Patriotism
Testimonial
C. Use of the product makes you part of an elite group
F. Use of the product shows love for your country
E. Famous person endorses the product

5. Advertising Techniques
Advertising Term
Definition
Wit and Humor
Bandwagon
Emotional Appeal
Slogan
G. Commercial/Ad causes laughter and enjoyment thus making the product more attractive
A. Everyone else is using the product, so you should too
D. Commercial/Ad draws on personal emotions thus creating a special connection with the product
B. Memorable phrase

6. Alcohol Advertisements
Now we will begin analyzing various advertisements from major alcohol brands. You will determine which advertising technique each commercial is using and document it in the chart provided in your note packet. Note, some commercials may be using multiple techniques. At the end, we will debate who has the best commercials and why.

7. Budweiser: Brotherhood

8. Budweiser: 9/11

9. Budweiser: Donkey

10. Budweiser: Brewed the Hard Way

11. Budweiser: Freedom

12. Coors Light: Love Train

13. Coors Light: Ice Cube

14. Bud Light: Opera

15. Bud Light: Football

16. Dos Equis: The Most Interesting Man

17. Miller Lite: Yellow Snow

18. Miller Lite: Girlfriend Questions

19. Guinness: Empty Chair

20. Alcohol Advertisement Debate: Quick Write Argument
On your note sheet, write a brief argumentative response to this prompt:
Based on the commercials watched, argue which brand does the best with advertising. Within your argument, support your claim by stating which advertising technique(s) was used and how it was beneficial to their campaign of the product.
Use at least 5 complete sentences to record your response.

21. Anti-Alcohol Ads Quick Write
On your note sheet, answer the following question:
1. Why are there less anti-alcohol ads on TV as compared to alcohol ads?

22. Talk It Out: Ventilator

23. Talk It Out: Lungs

24. Talk It Out: Alex

25. Talk It Out: Sarah

26. Talk It Out: Fussing Over

27. Talk It Out: Feeding Time

28. Anti-Alcohol Ads Quick Write
On your note sheet, answer the following questions:
1. What advertising technique was used in the anti-alcohol commercials? How was this technique beneficial to their message?
2. Do you think these Talk it Out videos will spark conversation about alcohol in your family? Why or why not?