1. Personal Branding and Social Media 101

2. Who in the class has… Experience using Facebook?
Experience using LinkedIn?
Experience using Twitter?
Other social media tools you have heard of?

4. How do I access the hidden job market?
Networking
Family
Friends
Dentist
Classmates
Coworkers
Activity
Write down three names of people you know under each category
Make sure these are people you can call or contact either by phone or
These people may or may not be in the same field you are working in or looking to get into

5. Ten Thousand Coffees : Meet and arrange information interviews with willing professionals over coffee 
Volunteer Toronto: Many opportunities to volunteer in and out of the city in the form of a job search website 

6. New era of job search Economic downturn, recession, changes
Permanency no longer the norm
Part time, outsourcing, job sharing, contracts
Nature of workforce and work culture is ever changing

7. Job Application Process
EMPLOYERS
JOB SEEKERS
Internal search
Company search
Internal referral(s)
Internal Posting
Recruiter
Online: available to everyone
Online
More online
Talking to friends?

8. Job Search is a multi-faceted process
Interview Skills
Career Goal
Disclosure and Accommodation
Job Search Strategies
Business Cards
Résumé + Cover Letter
Networking
Social Media
Personal Awareness
Motivation

9. Ways to access the “Hidden Job Market”
Information Interviews
Facebook
Employment Centres
Job Fairs
Social Events
Networking
Volunteer
Twitter
Professional Associations
LinkedIn

10. How to keep in touch with CCRW & WESP
Subscribe to CCRW’s monthly with event updates and employment tips! (top right corner)
Follow us on Twitter! @WESP_Toronto
Like us on Facebook!

11. Personal Brand What is your personal brand?
How do you present yourself?
Résumé, Cover Letter, s
Elevator Pitch
Physical appearance
Body language
Online presence

12. Create your brand
Be the expert leverage your wealth of experience and education
Adapt an inbound marketing strategy
Get employers to come to you
Your identification is not with the company but with the brand you sell (YOUR SKILLS AND COMPETENCIES)

13. Elevator Pitch Can be used as your LinkedIn summary
Can be used to answer the interview question “Tell me about Yourself?”
Is your networking pitch! Job Fairs etc…
Describe yourself using two adjectives
What is you title? (Refrain from using regulated titles)
Your Education/Credentials
Describe three areas/industries/sectors that you have worked at
Describe your top three skills/strengths related to your job
What is your passion/what are you committed to? (What brings you to the event or the interview)

14. Elevator Pitch Activity
Take 5 minutes to write down your elevator pitch
With a partner, take 30 seconds each to practice your elevator pitch
Switch partners and practice!

15. Check out Ten Thousand Coffees!
Networking: Interact with other people to exchange information and develop contacts, especially to further one's career
The best way to access unadvertised jobs is to make DIRECT CONTACT with possible employers through Informational Interviews.
For a list of examples of questions you can use, check out this resource from Saint Mary’s University Career Services:
Check out Ten Thousand Coffees!

16. How to Set Up an Information Interview
Make a list of your network (friends, family, coworkers, former classmates, dentist, doctor, anyone you know) Activity: take five minutes to list your contacts.
Look at any organizations you belong to or think about joining one. Professional association, school clubs or teams. Check out Meetup.com for local groups in your community
Use your existing network to connect you to someone who is either working in your industry, occupation, or company of interest
Use LinkedIn, Twitter, and other sites to connect as well
them politely asking them for their time for half an hour to an hour for an information interview. Give them a reason to say no and/or to speak to you over the phone or via
Prepare a set of questions to ask
Respect their time during the interview and make sure to ask for another contact!

17. Information Interview Assignment
Find someone to conduct an information interview with
Ask at least 4 questions
You can do an information interview via phone or
Write down the name, occupation of the person, and hand in the questions and answers 
Hand in the assignment by Friday of the third week to Michael :

18. Your brand toolkit… Elevator Pitch Business Card
Résumé, Cover Letter, References, Documents
Portfolio
Blog/Website
Facebook profile
LinkedIn profile
Twitter account
Videos (YouTube, Vimeo)
Professional address

19. What is Social Media?
so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking. Source:

20. Social Media & You Facebook LinkedIn Twitter Huffington Post Pinterest
Instagram
YouTube
Blogs (Tumblr, WordPress, Blogger etc.)
Huffington Post
Forbes
Mashable
Careerealism
Reddit
Skype
Hootsuite (social media management tool)
Google Hangouts
Meetup
RedFlag
Glassdoor
Khan Academy

21. Social Media Job Search Strategies…
LinkedIn : Sana Khan
Profile (Summary and Endorsements)
Search Companies
Search jobs
Introduction Feature
Groups/Discussions
Your Public Profile URL
Who has viewed your profile?
@WESP_Toronto
Definition of terms
Tweet
Followers
Hashtag
Retweet (RT)
Favourite
Mentions and interactive tweets
ShoutOut,
Public profiles : Martha Stewart, examples?