1. Wish you a Merry Christmas
Fujifilm
Wish you a Merry Christmas
Jacer
梁淑妍
叶雨华
车南蓉
欧阳鑫
Kameliya

2. AGENDA Brief History Location Brand Logo Corporate Philosophy
Overall Performance
1. Company Profile
2. Financial Status
3. Products
4. Marketing Mix
5. Organization Chart

3. 1934 ＊
founded
＊1965
Fuji Photo Film U.S.A., Inc. was established
1980 ＊
Beijing, China
1975 ＊
Material Test Center
2003 ＊
Fuji U.S.A., Inc.
moves to Balhalla, NY.

4. Tokyo Head Office:
Tokyo Midtown Office/ Nishiazabu Office

5. Principal Overseas Subsidiaries:
Europe——
Belgium/France/Germany
/Italy/Spain/UK/Denmark/
Northern America
——Canada/USA
Latin America
——Brazil
Asia Pacific——
China/Malaysia/Thailand
/Singapore/Australia/New Zealand

6. Evolution of
FUJIFILM Brand Logo
1992
around 1985
1960
1980
2006
1934

7. Corporate Philosophy
“We will use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society.
Our overarching aim is to help enhance the quality of life of people worldwide.”

8. Overall Performance 72,624 $347 million $42 million Turnover(2004)
Profits (2004)
Employees
Products
72,624
Films
digital cameras
LCD screens
photo papers
$347
million
$42
million

9. 2. Financial Status
Fuji turnover 1998 – 2004

10. 2. Financial Status
Fuji profits 1998 – 2004

11. 3. Products
• Consumer Products
• Business Products

12. • Consumer Products • Business Products 3. Products Digital Cameras
• S Series
• F Series
• Z Series
• A Series
• Accessories
• Recommended Contents
• Support
Digital Imaging Service
• Consumer Products
• Business Products
Mobile Printer

13. Consumer Products QuickSnap • Overview Consumer Film • Product Line-up
• Technology
• Choosing Film
Film Camera
• Overview
• Product Line-up

14. Consumer Products Instant Photo System • Overview • Product Line-up
• Custom Print Formats
Inkjet Papers
• Index
• Product Lineup
• Technology
• More fun with Home Prints
• FAQs

15. Consumer Products Consumer AV / Optical Media • Mini DV • DVD-R/-RW
• DVD-RAM (Jewel Case)
• DVD for LabelFlash™
• CD-R

16. Business Products Medical Systems Photofinishing Products
• Digital X-ray System
• Women's Healthcare System
• Dry Imagers
• Conventional X-ray System
• SYNAPSE (PACS)
• Product Brochures
Photofinishing Products
• Digital Minilabs
• Print Ordering Terminals
• Film Processors
• Thermal Photo Printers
• Advantages & Solutions

17. Consumer Products Graphic Systems • Product Information • News Release
• Technology Information
Life Science Systems
• Hardware
• Software
• Imaging Plate
• Technical Info
Professional Films
• Overview
• Product Line-up
• Technology
Data Storage Media
• nanocubic Technology
• ATOMM Technology

18. Consumer Products Motion Picture Films • Overview • Product Line-up
• Technology
Microfilm
• Overview
• Product Line-up
• Specification Sheet (PDF:56KB)
• Inquiry

19. Consumer Products Pressure Measurement Film • Prescale
• Pressure Measurement System
• Pressure Imaging and Analysis System
• Pressure Imaging and Analysis Software
NDT System
• NDT System

20. 4. Marketing Mix
Market Share Analysis

21. Marketing Strategies
Kodak:
Fujifilm: ×

22. Marketing Strategies

23. ?
TECHNOLOGY ! ?
How to win
in the long run? ?
Research
&
Development

24. Research & Development
R&D Fees:
5% to 6% of Annual Sales Revenue
Number of R&D Employees :
Around 2500
In every FOUR employees in the company, there is ONE engaged in research and development.

25. 5. Organization Chart

26. 5. Organization Chart Board of Directors
President and Chief Executive Officer, Representative Director
Shigetaka Komori
Chief Financial Officer, Representative Director
Toshio Takahashi
Directors
Tadashi Sasaki
Shinpei Ikenoue
Noboru Sasaki
Tadahito Yamamoto
Nobuoki Okamura
Teisuke Kitayama
(Outside Director)

27. 5. Organization Chart Executive Officers
President and Chief Executive Officer
Shigetaka Komori
Executive Vice President and Chief Financial Officer
Toshio Takahashi
Senior Vice President
Shinpei Ikenoue
Corporate Vice Presidents
Noboru Sasaki
Nobuoki Okamura
Yasutomo
Maeda
Yoshikazu Aoki
Kouichi Tamai
Toshimitsu
Kawamura

28. (Outside Corporate Auditors)
5. Organization Chart
Corporate Auditors
Keiichi Inuzuka
Masahiro Miki
(Outside Corporate Auditors)
Kiichiro Furusawa
Daisuke Ogawa

29. THANK YOU!!