1. SLO WINE COUNTRY’S Harvest on the Coast
Presented By: SLO Wine Country Association

2. Harvest on the Coast Auction partnership:
-November 4th, 2017
-Avila beach Resort, 11am-5pm
-60 wineries & chefs+25 live auction lots+ Over 1500 attendees=one awesome wine event!

3. Harvest on the coast attendees
-50% of attendees reside outside of SLO county, stay two or more nights in the area.
-single family homeowners with a median household income of $200K.
-Auction buyers are wine enthusiasts that “follow” SLO Wine Country brands. They are made up of Collectors, Wine Club Members, and Business owners throughout California
Demographic Info: Ages
-Majority of attendees coming from LA/Orange County & Northern California

4. The Grand Tasting -Live music by local favorite the Tipsy Gypsies
-Over 60 wineries & restaurants hosting at seaside Avila Beach Golf Resort on Saturday, November 4th
-Live music by local favorite the Tipsy Gypsies
-Tickets are $80 General Admission (12pm entry), $110 Early Entry (11am entry, rare and reserve wines)
-VIP Auction Table for 8 guests is $900, Table of 10 for $1050
-Grand Tasting ticket is all inclusive for wine & food
-Grand Tasting Ticket also give you access to free tastings at praticipating tasting rooms all day Sunday, November 5th.
The
Grand Tasting

5. The Auction -Auction Raised over $103,000 in 2016
-Average auction lot sold for $3162,with several buyers purchasing more than $10,000 in live auction lots
-Fund-A-Need Beneficiary Big brothers big sisters raised $42,000
-SLO Wine has raised over $120,000 for local charities in SLO County
The Auction

6. ABOUT SLO WINE COUNTRY ASSOCIATION
established 27 years ago as a 501C-6 non-profit, grassroots and member-driven organization with a focus to bringing consumer awareness to the winegrowing region of coastal San Luis Obispo County.
-Over 150,000 Unique Visitors on SLOwine.com with more than 700,000 hits.
-60,000 wine maps distributed throughout California and mailed to households throughout the world
-Over 10,000 followers on social media networks
-More than 4,000 consumer attendees at our annual wine events, Roll Out the Barrels and Harvest on the Coast
-Hosting more than thirty journalists in 2016 generating over 10 million media impressions
We continue our marketing efforts to target out of county visitors and build brand awareness throughout California, with emphasis on reaching target markets in the southwestern US.

7. Why sponsor our auction?
-We attract wine enthusiasts from all over the state of California
-We partner with other charity auctions (Winesong, Sun Valley) to attract high net worth wine enthusiasts
-We market to wine enthusiasts through roadshows (San Diego, Malibu, Scottsdale, AZ and Seattle, WA)
-We feature a wide variety of wine country experiences that are unique

8. Example auction lots from 2016
TAILGATING THE TOLOSA WAY
DONATED BY: TOLOSA, ALPHA OMEGA AND HYATT FISHERMAN’S WHARF • Seats for 2 couples at Giants Game (6th row center, behind home plate)
• Pre-game Tailgate on USS Alpha Omega Yacht
• Overnight accommodations at Hyatt Fisherman’s Wharf • Tolosa 1772 Wine Club Membership with benefits for one year for two couple • Alpha Omega Wine Club Membership with benefits for one year for two couples
FROM OCEAN TO VINE WITH LAETITIA WINES
DONATED BY LAETITIA VINEYARD AND WINERY AND DOLPHIN BAY RESORT & SPA • One night stay for one couple at the Dolphin Bay Resort • Two tickets to Laetitia’s Annual Cellar Dinner in April • One Case of 2014 Single Vineyard Pinot Noir • Two 3L bottles of 2008 Les Galets and La Colline Single Vineyard Pinot Noir
GETAWAY TO SUN VALLEY WITH THE TALLEYS
DONATED BY ROSEMARY TALLEY, BRIAN & JOHNINE TALLEY & TALLEY VINEYARDS
• Private 3-Night Getaway for Four at Rosemary Talley’s Sun Valley Home
• Dinner in Ketchum, Idaho
• Dinner at Rosemary Talley’s Home in Sun Valley • One Magnum of Talley Vineyards “Rosemary’s Vineyard” Chardonnay • One Magnum of Talley Vineyards “Rosemary’s Vineyard” Pinot Noir
A SLICE OF HEAVEN WITH OLD EDNA, EMBER RESTAURANT & SEXTANT WINES
DONATED BY CRAIG & NANCY STOLLER OF SEXTANT WINES, BRIAN COLLINS OF EMBER RESTAURANT AND PATTEA TORRENCE OF OLD EDNA TOWNSITE • Lunch, Tour and Tasting with Sextant Wines for 2 couples
• Two night stay for two couples at Old Edna Townsite
• Private Dinner with Chef Brian Collins of Ember Restaurant with up to 6 people in the Old Edna Wine Cellar

9. Option #1 Auction Lot Partnership
In exchange for LIVE AUCTION PACKAGE DONATION (Valued over $5000) SLO Wine Country will provide the following:
-Sponsor recognition and logo placement in program, event webpages, e-newsletter and on-site at event.
-Dedicated booth space and opportunity for pop-up advertising
-10 Early Entry tickets to Harvest on the Coast Grand Tasting
-Product placement at 30 VIP auction tables
-Full page ad placement in Harvest on the Coast program, and write up in live auction.
-Dedicated e-newsletter placement of donated live auction package to over 10,000 subscribers and event ticketholders
-Dedicated social media and public relations mentions of Aer Lingus Package leading up to event
Option #1
Auction Lot Partnership

10. Option #2 Grand Tasting Event Sponsorship
For a paid sponsorship in the amount of $4000, SLO Wine country will offer the following sponsor placement:
-Sponsor recognition and logo placement in program, event webpages, e-newsletter and on-site at event.
-Dedicated booth space and opportunity for pop-up advertising
-10 Early Entry tickets to Harvest on the Coast Grand Tasting
-Product placement at 30 VIP auction tables
-Full page ad placement in Harvest on the Coast program, and sponsor mention in auction program
-Dedicated e-newsletter placement, logo and link to over 10,000 subscribers and event ticketholders
-Dedicated social media and public relations mentions of Aer Lingus logo leading up to event
Option #2
Grand Tasting
Event Sponsorship

11. For a paid sponsorship in the amount of $2500, SLO Wine country will offer the following sponsor placement:
-Sponsorship of Crafted on the Coast Winemaker dinner with product placement to 70 guests (tickets $120 each)
-4 Tickets to Crafted on the Coast Dinner
-Recognition and logo placement in program, event webpages, e-newsletter and on-site at event.
-Dedicated booth space and opportunity for pop-up advertising
-4 Early Entry tickets to Harvest on the Coast Grand Tasting and 2 tickets to Crafted on the Coast Dinner
-1/2 page ad placement in Harvest on the Coast program, and sponsor mention in auction program
-E-newsletter, social media and public relations mentions and logo placement leading up to event
Option #3
$2500 Sponsorship

12. Program Advertising
AUCTION PROGRAM ADS ARE INCLUDED WITH SPONSORSHIPS AND ALSO AVAILABLE TO PURCHASE, SEE BELOW FOR SIZING AND RATES:
-Full Page: 4.5 x 7.5 Vertical (Black/White), $500
-Half Page: x 3.75 Vertical (Black/White), $250
All program ads due by October 6th, Please camera ready artwork to:

13. 805-541-5868. heather@slowine.com
Heather Muran
Executive Director
SLO Wine Country
Questions?