1. Public Service Announcements
PSA’s
Public Service Announcements

2. PSA – Public service announcement
What is a PSA?
What is the purpose?
What are some causes/groups that might have PSA’s?

3. Characteristics of (good) PSA’s
are short (usually 90 seconds or less)
present one single issue
inform the viewer of key, relevant facts
have a clear call to action (usually indicated through text on screen)

4. Characteristics cont’d
might or might not include people
might or might not use music
sometimes use voice-overs
sometimes use special effects (like black and white)
aim to leave a lasting impact

5. All PSA’s Have some type of appeal like: Appeal to pity Appeal to fear
Ethical appeal
Emotional appeal

6. What do you use to persuade?
Persuasion can be visually created through:
 powerful images – video, photographs, artwork
 expressions on people’s faces
 use of color vs. black and white
 use of celebrities
 use of regular people
 clear calls to action

7. Persuasion can be created through sound via:
play on words
repetition
humor
imperative commands
music to create tone
lyrics that add to meaning and/or tone
tone of actor/narrator’s voices
silence

8. Let’s watch some examples…
to-study-public-service- announcements-psas
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9. How am I graded? Storyboard* 10 pts (due by Friday/end of class)
Research/Facts
20 pts
Resource page
10 pts
Call to Action
Appropriate images
Persuasive text/effective appeal
Mechanics
*example on next slide
10 (2 pts per error up to 10)

10. Storyboard example

11. Student Examples https://www.youtube.com/watch?v=fub6PZC 8zdA
Cyber Bullying Example
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12. Next steps… Visit http://www.charitywatch.org/toprated.html
to choose your charity
OR choose a topic like “don’t text and drive”
or “don’t drop out of high school” as a topic
and begin to research!
DUE at the START of class on Wednesday 1/13/2016!