1. Country, Date, Presenter
Exercise Module 4 Developing an Adaptation Strategy and Communication Plan
Country, Date, Presenter

2. Objective The objective of the exercise is to:
Select the most promising adaptation measures and opportunities for the case company from those identified in the previous steps
Address key issues around the implementation of these measures and opportunities that would need to be part of strategic advice on climate change adaptation for the case company
Identify key messages to support the implementation of the measures and realisation of opportunities
Specify a communication strategy to send the messages identified
ToC - Module 4 Exercise

3. Guidance for Facilitators
Guidance for Facilitators – Developing an Adaptation Strategy and Communication Plan
Plan approx. 1 hour for the exercise
You need to bring the following materials:
Case company handouts
Pens & markers
Flipcharts
ToC - Module 4 Exercise

4. Step 1 Step 2 Step 3 Step 4 Prioritizing measures
Integrating measures in corporate strategy
Developing internal and external messages
Specifying the commu-nication strategy
ToC - Module 4 Exercise

5. Step 1 Step 2 Step 3 Step 4 Prioritizing measures
Integrating measures in corporate strategy
Developing internal and external messages
Specifying the commu-nication strategy
ToC - Module 4 Exercise

6. Introduction to STEP 1 – Prioritizing and sorting adaptation measures
In STEP 1 of this exercise you will identify those adaptation measures and opportunities that the case company should actually implement or realise.
The selection should be based on the results obtained in the previous steps. Consider the ranking of the Multi-Criteria Analysis as well as the Cost-Benefit Analysis
Then sort the measures into categories: short-term, medium-term and long- term action.
Make sure that the number and extent of measures implemented per term is realistic and achievable given the case company’s general economic condition
ToC - Module 4 Exercise

7. Step 1 Step 2 Step 3 Step 4 Prioritizing measures
Integrating measures in corporate strategy
Developing internal and external messages
Specifying the commu-nication strategy
ToC - Module 4 Exercise

8. Introduction to STEP 2 – Integrating measures in corporate strategy
In STEP 2 of this exercise you will identify some additional issues relating to each of the adaptation measures and opportunities identified that the company should implement or realise.
These issues relate to particular measures and includes: barriers and conflicts hampering implementation, ideas to overcome these barriers, options for integration and monitoring indicators
This information should be used when formulating the actual results report that will serve as a strategy document for case company management
The most relevant elements for each measure and opportunities are challenges for implementation, solutions to overcome them, the technology level required, integration potential and monitoring indicators
ToC - Module 4 Exercise

9. Guidance for Participants – Integrating measures in corporate strategy
For this task you should
Join your consultant group
Take a look at the results of the previous steps, specifically the Cost-Benefit Analysis
Select between 2 and 4 measures for each of the three timeframes short-term, medium-term and long-term
Come up with potential challenges for implementation, solutions to overvcome them and monitoring indicactors for each measure
You have 30 min for this task
ToC - Module 4 Exercise

10. Step 1 Step 2 Step 3 Step 4 Prioritizing measures
Integrating measures in corporate strategy
Developing internal and external messages
Specifying the commu-nication strategy
ToC - Module 4 Exercise

11. Introduction to STEP 3 – Developing internal and external messages
In STEP 3 of this exercise you will identify messages that the case company should be sending out regarding their climate change adaptation strategy.
Messages can be addressed to internal as well as external stakeholders
Internal stakeholders are management and staff
External stakeholders could be authorities, customers, suppliers, communities or financing institutions
A message can encourage to approve an adaptation strategy or support the implementation of particular measures
A message can inform about the existence of an adaptation strategy to increase the company reputation
ToC - Module 4 Exercise

12. Step 1 Step 2 Step 3 Step 4 Prioritizing measures
Integrating measures in corporate strategy
Developing internal and external messages
Specifying the commu-nication strategy
ToC - Module 4 Exercise

13. Introduction to STEP 4 – Specifying the communication strategy
In STEP 4 of this exercise you will specify how the messages that the case company wants to send out are to be communicated.
The communication strategy will be part of the overall adaptation strategy that the case company will develop
For developing a communication strategy it is necessary to define the target group, the aim that you want to achieve by sending the message, the means of communication, the time and frequency when the message is sent and the person supposed to send it. Make sure that your choices are relevant for the case company
Revisit your assumptions and thoughts and note them down in this step. If there is no information on certain aspects in the case study you can come up with your own ideas
ToC - Module 4 Exercise

14. Guidance for Participants – Developing internal and external messages
For this task you should
Join your consultant group
Brainstorm in the group on what key messages should be sent out by the case company to internal as well as external stakeholders
You should come up with at least two messages for internal stakeholders and three messages for external stakeholders
Write the messages that you come up with on notecards as well as in the Excel; include who is addressed by the message
You have 30 min for this task
Internal messages
External messages
Realising climate change business opportunities can contribute to company growth
We can ensure a steady supply of goods
We support rural livelihoods
Water-saving makes jobs more secure
We preserve local waterbodies
ToC - Module 4 Exercise

15. Guidance for Facilitators – Comparing results
After having completed the 4 steps, participants should present their results
Ask a separate group to share the results for each step; ask the other groups too add and comment
After completing the presentation ask the group:
Do you think this approach can serve you to develop an adaptation and communication strategy for real companies?
What could be challenges in applying this step to a real company?
How would you develop an adaptation and communication strategy for a real company?
Allow 30 min for discussion and presentation
ToC - Module 4 Exercise

16. Discussion – Comparing results
This exercise is about presenting the results to your peers and discussing how this is relevant for any real climate change adaptation assessment.
After presenting the results discuss the following questions:
Do you think this approach can serve you to develop an adaptation and communication strategy for real companies?
What could be challenges in applying this step to a real company?
How would you develop an adaptation and communication strategy for a real company?
ToC - Module 4 Exercise

17. Thank you for your attention!
Company Trainer 1 Telephone number address Homepage
Company
Trainer 2 Telephone number address
Homepage
Knowledge partner
ToC - Module 4 Exercise