1. Innovative Commerce
InComm Digital Solutions Best Practices

2. Best Practices for Promoting Digital Gift Cards
Successful digital partners use the marketing strategies below to maximize digital sales
User Awareness
Campaigns
Promotions & Digital Offers
Consumer Online Marketing
Unique & Innovative Digital Card Designs
Develop user awareness campaigns announcing the availability of digital gift cards
Provide exclusive promotions offers tied to the purchase of a digital gift card
Launch an “all points marketing” campaign for your digital gift card
Provide inventive and fun digital card designs promoting gift giving seasons and occasions. 2
Confidential and Proprietary

3. Promoting digital gift cards on your website
Develop User Awareness Campaigns On Your Website Providing continuous prominent website real estate for digital gift cards has yielded sales lifts from 40% to 60%.
Promoting digital gift cards on your website

4. Develop User Awareness Campaigns using all mediums
Inform through news letters, blogs, blasts, banner ads. and Social Media
Facebook App loaded on first page of time line
POP Advertising
50% of visitors to e commerce sites are logged into Facebook while shopping
--Sociable Labs
*Facebook now allows post scheduling to facilitate better planning.

5. Develop User Awareness Campaigns: Social Media
Social network users are 47% more likely to heavily spend on clothing, shoes and accessories. --Hubspot
Females,18 to 34 are most active on social networks
--Hubspot
Wall Post:
“The VS Gift Card via Facebook. A no fail if it’s her birthday. A no-brainer if you forgot her birthday.”
Wall Post:
“Today is Administrative Assistant’s Day. Chip in with your
team for a L&T gift card with our Groupcard app.”

6. 58% of social media users get coupons & promos from social media
Exclusive Promotions & Offers
Provide exclusive virtual offers tied to a digital purchase and see
incremental sales growth between 80%-110%.
58% of social media users get coupons & promos from social media
--Hubspot
Tips:
Offer promotions digitally and for limited time only
Keep promotional offers fresh and relevant to encourage repeat shoppers
Link online offer to in-store redemption to drive foot traffic to your stores
Utilizing the Promo Code Field 6
Confidential and Proprietary

7. Utilize All Online Marketing
Use social media, search engine optimization and your loyalty programs to inform and educate about your digital gift card, promotions and group gifting ability

8. Unique and Innovative Digital Card Designs
Provide relevant digital card designs based on season and occasion to maximize sales and encourage repeat shoppers

9. Digital Card Promotion Case Study:
Partner X launched their digital gift card program and did not obtain the sales desired. See results below by using Incomm’s best practices…
Results: Partner X implemented a User Awareness Campaign and utilized best practices instant 120% incremental sales lift.

10. A library of short videos
Coming Soon…
Summer 2012
Audio / Video upload
Card Frames
Twitter Delivery
Mobile Delivery
Fall 2012
Video Celebrations
Animation Reveal
Physical Delivery
Animations:
A library of short videos

11. Digital Gift Card Marketing Best Practices Recap
InComm values our partners and provides the marketing expertise to build and grow a successful digital gift card program for you.
Key Takeaways:
Create a User Awareness Campaign:
Prominently display digital Card offering
Promote Facebook gifting app on the first page of the timeline
Participate in external marketing efforts: (i.e.. Facebook, Twitter)
Communicate card offerings: (i.e. blasts, message boards, gift reminders, etc.)
Offer Exclusive Promotions with Card Purchases:
Change frequently and communicate offers through website, Facebook,
Online and Offline promotions to drive in-store traffic

12. Resources Facbook e-commerce: The Next Big Thing: Thomson Reuters
North American Technographics Online Benchmark Omnibus Survey: Q42011
Social Media Data Stacks: HubSpot
The Facebook Factor: Forrester Research Inc.
The State of the Social Universe: Silverpop
Top 5 Social Commerce Disruptors in 2012: Sociable Labs
What is Social Media and Why Does My Business Need It: Marketo, Inc.

13. Thank you! Jennifer Adcock Jennifer Berger InComm Digital
Sr. Director, Business Development
(918) (office) (918) (mobile)
Jennifer Berger
Business Development Manager
(816)