1. Global Eloqua Training
Session 4- Assets Part 2: s & Components
April 12

2. Agenda Assets Part 2: Emails & Components Emails Templates
settings
Other options and functionalities
components
Tools box
Best practices
Components
Images
Dynamic content
Shared Content

3. s

4. templates
s can be found and created under the Assets > s tabs
As all asset, it is organised by regional folders
Naming convention has to be applied to find them quicker and keep a clean environment
You can find the templates by clicking Create an > All files (left side bar) > Global templates X
If you are creating your without any existing template, make sure you select “Blank HTML ”. Using “Blank ” is not an optimum solution.

5. Settings
Headers and Footers: Additional headers and footers can be created in the component library
Subject line
From address: make sure you have the domain matches the bounceback domain.
Reply to address: The address to be used when contacts REPLY to an
Make sure the “Enable tracking” is ticked and the “Send as plain-text only” in Unticked
Click Done and Save the

6. Other email options and functionalities
Operational Reports vs Insights reports (will be covered in the reporting session in more depth)
Manage link: allows you see which links are tracked within the
Test Content vs a contact
Preview: Allows to preview for a specific contact how the looks like on desktop, mobile and tablet

7. components
For each components a pop-up windows open where you can view your specific components and settings.
NOTE: we recommend you create your components before creating your .
Images: Make sure the image has the right dimensions for the template. You can then drag and drop it
Field merge: This gives you the ability to personalise your s and use contact data points within s E.g. “Dear [FIRST NAME]”
Shared Content: This is content that can be re-used in multiple s. If the master content is updated, it will be updated in all s where it is used.
Dynamic content: Based on rules, it displays different content for different contacts. E.g Modern Mark banner in the you receive for this training changes depending on your region.
Cloud Content: This allows us to integrate with external data sources.

8. Tools box component
The tools box is the same as landing pages tools box – it allows you to manage hyperlinks and formatting.
Landing page: Refers to an Eloqua Landing page
Webpage: Any other external links
File in File storage: Any document you have saved in the Eloqua components library and you want to link it to (PDF, PPT…)
System action: Implies pre-configured system actions. One of the best example is the unsubscribe link you must have at the bottom of each of your . Eloqua takes care of managing this.

9. Best practices
Keep it short both for subject line and for content/length
Do not include big image files or attachments
Make the links obvious that need to be clicked
The more personalised, the better and more efficient: use field merge, dynamic content, shared content…
Ensure settings are correct, a big cause of bounce backs are incorrect settings

10. Components

11. Images
Images can be found and stored under the Assets > Components > Images
As with all assets, it is organised in a folder structure
Naming convention should to be applied to find them quicker and keep a clean environment for others
When double clicking on a specific image, details are provided for this image such as the full image URL, Thumbnail URL, dimensions, asset dependencies, creator of the image and when it has been uploaded
From a specific image view you can manage the permissions, download it, rename it or update the image with a new version
The dimensions of images can be views in the folder structure without having to open the image
Click the upload button on the top right corner from the folder view to upload new images
Do not upload large file size images, this will impact your bounce rates

12. Dynamic Content
Dynamic content can be found and created under the Assets > Components > Dynamic Content
Naming convention should be applied to find them quicker and keep a clean environment for others
Dynamic content can display a variety of content based on rules: Do not forget to set up a default rule
Criteria for the rule can include comparing contact fields or account fields, linked contact in custom object or linked record in event
The content itself can include text, fields merge, images and/or links
Example of dynamic content: the Modern Mark banner you receive across this Eloqua training campaign is based on your region

13. Shared content
Shared content can be found and created under the Assets > Components > Shared Content
Naming convention should be applied to find them quicker and keep a clean environment for others
Dynamic content is used when you need to re-use a same block of content across multiple s
The content itself can include text, fields merge, images and/or links
Example of dynamic content: The “your progress” status boxes located in the Eloqua training s you recieve

14. Tools & Resources

15. Resources Resources already available
Digital guidelines (
Video talk show
Modern Mark Episodes
Training recordings and slides
Blog articles
Resources (campaign guide available for now, complete version coming soon)
FAQs
Oracle Help centre (
Oracle community (

16. In case I haven’t found the answer in the resources available
Who to ask?
In case I haven’t found the answer in the resources available
General/Generic questions (How do I do that?, Can I do that? What does that mean?...)
Modern Mark
Your Regional colleagues: share your experience with them
User issue such access, password reset or permissions
Regional Eloqueen or EloKing:
Emilie Dumas
Meghan Carney
Syazlina Hanniff
Michael Volpi
Critical technical /system issue
Your group Marketing gurus: Assma, Amélie & Carmelo