1. STATE OF FLORIDA Team 6 & Team 7
Jonah, Justas, Kathrine, Louise Sønksen, Louise Schelke, Nadia, Simon & Stefania
STATE OF FLORIDA

2. Organizational Structure
Capital – Tallahassee
Largest City – Jacksonville
Largest metro – Miami metro area
Area – km2
Population – people
17% - Over 65 years old and 5.7% illegal immigrants.
Language – English and Spanish
Culture – Native American, European American, Hispanic and African American
Form of Government – Democracy
Currency - US dollar
Economy – Tourism, Agriculture and fishing, Industry and Government
Religions: Christian 70%
Jewish 3%
Other Non-Christian Faiths 3%
Unaffiliated 24%
Governance – State with ruling governor, senate and house of representatives
Tourism is the largest sector of the state economy. Agriculture and fishing – 2nd , Industry 3rd and Government 4th because of military and aerospace…
Christian 70%24% Evangelical Protestant
14% Mainline Protestant
8% Black Protestant
21% Catholic
3% Other Christians
Florida culture is a reflection of influences and multiple inheritance; Native American, European American, Hispanic, and African American heritages can be found in the architecture and cuisine.

3. Geography and Climate Geography – Peninsula, two time zones
Highest point – 105m
Climate – Subtropical in the north and Tropical in the south
Summer temperature is deg.
Winter North- 4-7deg and South- 16deg.
Hurricane season – June to November

4. What to do?
Tourism Agency from the State of Florida responsible for advertising the state as a destination, what it has to offer

5. What to see? Beaches Nature/ swamps Amusement Parks Culture Museums
City breaks vs Relaxation
Cruises

6. Top 10 places to see in Florida
Based on customers

7. Statistics on Tourism

8. Tourism related employment vs Travel Spending

9. Target Segment
Golf Players
Families

10. Tourism Behaviour Cohen model Golf players
Individual mass tourist (the organised mass tourist)
Families
Individual mass tourist or the explorer

11. Tourism Behaviour Golf players Status and prestige motivators Families
Physical motivators or Culture motivators

12. Source https://en.wikipedia.org/wiki/Florida#Ancestry_groups
Florida_Keys_Florida.html
growth.pdf