1. Sarasota County Tourist Development Tax

2. History of Florida’s Local Option Tourist Development Tax
Florida’s lodging industry realized destination promotion was needed to sustain the state’s largest industry.
Hoteliers petitioned the Florida legislature to enact a means of taxing hotel customers to better promote themselves as a destination.
1977 the Local Option Tourist Development Tax (TDT) became state law.
1979 Sarasota County voters rejected enactment of TDT.
1988 Sarasota County voters finally approved enactment of TDT.

3. TDT Penny Chart Initial 2% Levy - effective November 1, 1988 Notes:
First additional 1% Levy - effective April 1, 1997
Second additional 1% Levy - effective May 1, Additional 1/2% Levy - effective May 1, 2010 Second additional 1/2% Levy - effective May 1, 2011
Notes:
*50% Beach Maintenance – revenue allocated to County and Municipalities based on population;
Municipalities allocation used for Beach Renourishment
**25% Sports Stadium – annual revenue in excess of Debt and CapX contribution to Capital Projects/Events

4. TDT 5% Levy Revenue History
TDT 5% Levy in effect since May 1, 2011
Revenue FY2012:
$14,076,593
Revenue FY2013:
$14,960,055
(+6%)
Revenue FY2014:
$17,050,460
(+14%)

5. TDT FY2016 Revenue Budget Beach Maintenance - County $3,371,812 18.5%
Beach Maintenance - City Sarasota
576,987
3.2%
Beach Maintenance - City Venice
232,373
1.3%
Beach Maintenance - Town LBK
122,028
.7%
Beach Renourishment
1,793,000
9.8%
Promotion
5,737,600
31.5%
Cultural Arts
Sports Stadium
1,254,645
6.9%
Aquatic Nature Center
Capital Projects/Events
1,255,555
Administration
270,000
1.5%
Total
$18,200,000
100.0%

6. TDT FY2016 Expenditure Budget
Beach Maintenance - County
$3,949,052
15.9%
Beach Maintenance - City Sarasota
3,452,835
13.9%
Beach Maint/Renourish - Town LBK
439,549
1.8%
Beach Renourishment
4,100,000
16.6%
Promotion
6,319,300
25.5%
Cultural Arts
2,032,800
8.2%
Sports Stadium/R&I
1,419,974
5.7%
Aquatic Nature Center
1,959,368
7.9%
Capital Projects/Events
832,000
3.4%
Administration
270,000
1.1%
Total
$24,774,878
100.0%
excludes Reserves and Transfer between TDT Funds

7. TDT Capital Projects/Events Expenditure Recap
FY12/13 YMCA Selby Aquatic Center: $350,000
FY15 Knight Trail CIP Project: $500,000
FY15 Knight Trail Range Safety Baffles: $570,000
• FY15/16 BMX CIP Project: $1,004,397

8. FY2016 Budget TDT Capital Projects/Events
Estimate Beginning Fund Balance
$371,704
FY2016 Revenue:
Tourist Development Tax
$717,200
TDT Stadium excess
538,355
Interest
4,600
FY2016 Expenditures:
BMX loan repayment
$832,000
Estimate Ending Fund Balance
$799,859

9. FY2016 – FY2020 Projected Budget TDT Capital Projects/Events
Fiscal Year
Revenue
Expenditure
Fund Balance
FY2016
$1,260,155
$832,000
$799,859
FY2017
$1,315,697
$1,430,099 *
$685,457
FY2018
$1,389,947 $0
$2,075,404
FY2019
$1,490,404
$3,565,808
FY2020
$1,592,769
$5,158,577
* Expenditure for 2017 WRC guarantee. Total guarantee is $2,781,160.
TDT Promotion Fund - $1,351,061
TDT Capital Projects/Events - $1,430,099

10. Fiscal Year '13/'14 Visitor Profile: Visit Sarasota County
Q1 FY '13/'14
(Oct. - Dec.)
Q2 FY '13/'14
(Jan. - Mar.)
Q3 FY '13/'14
(Apr. - Jun.)
Q4 FY '13/'14
(Jul. - Sep.)
Fiscal '13/'14
Sarasota Area Base Party Budget
Total
$2,209
$3,152
$2,013
$1,760
$2,284
Per Person/Trip
$818
$1,167
$719
$652
$839
Per Person/Day
$128
$158
$112
Use Internet to Get Travel Information for Trip
% Yes
86.8
87.7
87.2
83.4
86.3
Book Travel Reservations For Trip Online
73.8
70.6
72.9
68.9
71.6
Have Accessed the Website:
36.0
40.4
29.3
37.4
35.8
Activities Enjoyed in Area (Open Ended Multiple
Dining Out
89.0
81.9
96.2
85.4
88.1
Beach
82.2
83.7
85.6
84.7
84.1
Relaxing
70.8
67.4
73.5
Walking on the Beach
63.8
73.1
70.4
63.2
67.6
Shopping
57.2
67.9
64.9
59.8
62.5
Pool
43.0
44.1
64.4
54.4
51.5
Swimming
33.6
34.1
53.0
54.8
43.9
Reading
30.1
45.3
42.4
40.2
Visiting with Friends/Relatives
26.0
35.4
32.7
26.7
30.2
Sightseeing
35.2
46.5
46.6
36.8
41.3
Culture/Heritage
27.7
38.9
26.4
22.2
28.8
Wildlife/Environment
22.7
21.7
22.8
24.9
23.0
Attractions
16.2
24.2
19.8
17.0
19.3
Bars/Nightlife
18.6
22.5
17.1
20.3
Shelling
21.3
20.1
23.9
26.9
23.1
Golfing
7.8
13.1
n/a
6.7
9.2