1. Blossom & Bloom Conference Workshop - October 2016
Maxine Ramsay
@userinsitenz
Blossom & Bloom Conference Workshop - October 2016
Why Digital tattoo? – your online presence is like a tattoo = an extension of you, identifiable, permanent and difficult to remove.
During this workshop we’re going to look at:
the challenges of having a digital tattoo
the different ways you can take control and manage it
and the opportunities it can provide
The challenges of having a digital presence
Tips for managing your digital presence
The opportunties of your digital presence
Image: ”Your Digital Tattoo” John O’Reilly

2. Digital tattoos – come in many designs
So exactly what is a digital tattoo? It’s made up of:
Your online personal information
Your online behaviour – what etiquette / protocols you follow
Your online content – images, videos, tweets, s, both those you access and those you create
Your online activity - what you create, upload, download, share, tag, sign up for, log into.
This online activity includes , text messaging, social media, digital content you create and using others’ content, online purchasing, subscriptions
In particular we will focus on using social media and what that means for you professionally.
Visitor: use the web as a tool – searching for information then leaving the web when we’ve found what we need
Resident: living out a portion of our lives online – leave a social trace – opinions, comments, blogs, photos, video sharing – these activities are linked to our persona.
It’s your profile as a resident which contributes to your digital tattoo.
Why should we be concerned about our digital tattoo?
Next slide: Video – Getting to know you
Image : “My Twitter Background “ by Ken-Lee 

3. Getting to know you If we searched for you online, what would we find?
If we were to search for you online what would we learn about you?
You might think this is an extreme example of what a potential employer might find.
Employers are increasingly looking at their potential employees online profiles. Your personal and professional profiles are closely entwined. That’s why it’s so important to effectively manage what you do online.
In New Zealand over 2M people use Facebook every day,
If we searched for you online, what would we find?

4. Challenges Image: “Spring in your step “ By @userinsitenz
So, what are the challenges with creating a good digital tattoo?
Maintaining Privacy both yours and others
Protecting information
Taking control of your online presence
Understanding the implications of everything you do online and mitigating your own risk
Let’s start by looking at some scenarios to illustrate different situations involving online information.
Image: “Spring in your step “

5. Activity: Think/Pair/Share
Read through your scenario
Discuss with your neighbour:
What principle does the scenario highlight?
How could you prevent this situation from occurring?
Share your discussion with another pair who have the same scenario
Report back
Scenario Activity:
Think, Pair, Share
Read through the scenario you have, discuss a possible solution with your neighbour, then turn to another pair and share your scenario and your solution.

6. Image: http://www.nursingcouncil.org.nz/Nurses/Code-of-Conduct
Creating your digital tattoo is part of being an effective Digital Citizen which encompasses your institution’s guidelines on social media and your professional values
Look at some of the specifics from within the guidelines.
Image:

8. Taking control Image: “To Do’s” by Courtney Dirks
Alternative image :
It’s important to take control of your digital tattoo and know how to manage it.
Image: “To Do’s” by Courtney Dirks

9. Your life online.... Amazing mind reader reveals his gift
YouTube Video
Being aware you are part of something much bigger and that much of your online activity can be visible to others
This video demonstrates the many facets of our online lives and just how much information is available online.
Amazing mind reader reveals his gift

10. Building your digital capabilities
Image: “JISC Digital capabilities: the six elements”

11. Things you can do Passwords Privacy settings Secure payments
Dummy address
Secure your devices
Use content with awareness
Things change constantly
Apply “Do not track” in your web browser
Be aware and be alert
Understand how privacy settings work
Check default settings – these are often set to disclose information about you
Consider if you want to accept the request from an app to access your location as this data may be captured by your smart device and shared when you publish your photos
Things you do online:
Can be copied
Can be passed on
Can be permanent
How will you express yourself
Protect yourself
Respect others’ privacy
Image: “Growing social media” By mkhmarketing

12. http://bit.ly/2eVuaBv College of registered nurses of British Columbia
6 Ps of social media use
College of registered nurses of British Columbia
Professional — Act professionally at all times
Positive — Keep posts positive
Patient/Person-free — Keep posts patient or person free
Protect yourself — Protect your professionalism, your reputation and yourself
Privacy — Keep your personal and professional life separate; respect privacy of others
Pause before you post — Consider implications; avoid posting in haste or anger
Image: “The Art of Social Media” By mkhmarketing

13. Opportunities
Image: “Opportunity center” By Jason Tester Guerilla

14. Social media in your professional life
Professional networking
Professional education
Organisational promotion
Patient education
Public health programmes
Current awareness – remaining current

15. People to follow Brittney Wilson, BSN, @TheNerdyNurse
Thenerdynurse.com
Nursing review
Nurse Practitioners New
You can use FB and Twitter to keep up with current issues.
These tools are also useful for conferences that you may not get to but can still access others’ experiences

16. Curating information
Online curation to gather content and keep track of it.
I use a content curation tool to store documents, websites, and other digital content that I need to come back to.
LiveBinders is a great tool which allows you to create a binder with multiple
You can add value with a commentary and share your curation with others.
Pinterest
Pearltrees

17. Help Read what others say about different tools
Use online help and guidelines
Check your organisation’s social media guidelines
Seek professional development in social media
Tools:
Netsafe NZ
Moz - Beginners guide to social media
Mashable Guide to social media
The EU passed legislation to require that Google provide an online form where people can request their name be removed from search results.
eg Google changed YouTube access to require a Google+ account which they consequently removed.