1. The Hispanic Market United States California Southern California
Data from Census 2010
and the American Community Survey
Jerry Wong
Information Services Specialist
Los Angeles Regional Office
U.S. Census Bureau
4/11

2. Census 2010 and the American Community Survey
U.S. population count
U.S. population characteristics
Short form only
Includes short form questions and “long form” questions similar to previous censuses
Only long form is for U.S. territories, except Puerto Rico
Conducted in Puerto Rico

3. Census 2010 Key Demographic Characteristics
Sex
Age
Race
Hispanic Origin
Household Relationship
Tenure
Census 2010 collects the basic demographic characteristics such as sex, age, race and Hispanic origin, and household relationship. In addition, tenure (owner vs. renter occupied housing units) will be included as well.
This is the same information that was collected in the 2000 Census. 3 3 3 3

4. Hispanic Origin Example Uses of the Data
Information from this question is used to:
Meet legislative redistricting requirements.
Monitor compliance of the bilingual election requirements under the
Voting Rights Act.
Meet guidelines mandated in the October 1997 revised standard for
the classification of federal data on race and ethnicity.
Collect the U.S. population’s vital, social, and health statistics.

5. Race Example Uses of the Data
Information from this question is used to:
Meet legislative redistricting requirements.
Monitor compliance with the Voting Rights Act by local jurisdictions.
Assess racial disparities in health and environmental risks.

6. Population Growth United States
Population Growth 9.7% 2000 to 2010
Population Growth 13.2% 1900 to 2000

7. United States Population by Race & Hispanic
Number
Percent of Total Population
Total Population
308,745,538
100.0
White
223,553,265
72.4
Black or African American
38,929,319
12.6
American Indian/Alaska Native
2,932,248
0.9
Asian
14,674,252
4.8
Nat.ive Hawaiian & Other Pacific Islander
540,013
0.2
Some Other Race
19,107,368
6.2
Two or more races
9,009,073
2.9
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
308,745,538
100.0
Hispanic or Latino (of any race)
50,477,594
16.3
White Not Hispanic
196,817,552
63.7
Black or African American Not Hispanic
37,685,848
12.2
American Indian/Alaska Native Not Hispanic
2,247,098
0.7
Asian Not Hispanic
14,465,124
4.7
Native Hawaiian & Other Pacific Isl. Not Hispanic
481,576
0.2
Some Other Race Not Hispanic
604,265
Two or more races Not Hispanic
5,966,481
1.9

8. Hispanic or Latino Population Growth United States
Population Growth 43.0% 2000 to 2010
Population Growth 57.9% 1900 to 2000

9. United States 2010 Percent Race Not Hispanic and Hispanic

10. Top States Hispanic or Latino Population1
California
14,013,719 2
Texas
9,460,921 3
Florida
4,223,806 4
New York
3,416,922 5
Illinois
2,027,578 6
Arizona
1,895,149 7
New Jersey
1,555,144 8
Colorado
1,038,687 9
New Mexico
953,403 10
Georgia
853,689 11
North Carolina
800,120 12
Washington
755,790 13
Pennsylvania
719,660

11. Population Growth California
Population Growth 10.0% 2000 to 2010
Population Growth 13.8% 1900 to 2000

12. Population of Most Populous California Counties1
Los Angeles
9,818,605 2
San Diego
3,095,313 3
Orange
3,010,232 4
Riverside
2,189,641 5
San Bernardino
2,035,210 6
Santa Clara
1,781,642 7
Alameda
1,510,271 8
Sacramento
1,418,788 9
Contra Costa
1,049,025 10
Fresno
930,450 11
Kern
839,631 12
Ventura
823,318 13
San Francisco
805,235
Total Population
California
37,253,956

13. Fastest Growing Counties Percent Change in Population
County
2010 Population
2000 Population
Number Change
Percent Change 1
Riverside
2,189,641
1,545,387
644,254
41.7 2
Placer
348,432
248,399
100,033
40.3 3
Kern
839,631
661,645
177,986
26.9 4
Imperial
174,528
142,361
32,167
22.6 5
Madera
150,865
123,109
27,756
22.5 6
San Joaquin
685,306
563,598
121,708
21.6 7
Merced
255,793
210,554
45,239
21.5 8
Tulare
442,179
368,021
74,158
20.2 9
Sutter
94,737
78,930
15,087
20.0 10
San Bernardino
2,035,210
1,709,434
325,776
19.1

14. Percent Change for California 10.0%
2000 to 2010 Percent Change 19 So. California Counties
Fresno Imperial
Inyo
Kern
Kings
Madera
Mariposa
Merced
Monterey
Los Angeles
Orange Riverside
San Benito
San Bernardino
San Diego
San Luis Obispo
Santa Barbara Tulare Ventura
16.4
22.6
3.3
26.9
18.2
22.5
6.5
21.5
3.1
5.8
41.7
3.8
19.1
10.0
6.1
20.2
9.3
Percent Change for California 10.0%

15. California Population by Race & Hispanic
Number
Percent of Total Population
Total Population
37,253,956
100.0
White
21,453,934
57.6
Black or African American
2,299,072
6.2
American Indian/Alaska Native
362,801
1.0
Asian
4,861,007
13.0
Nat.ive Hawaiian & Other Pacific Islander
144,386
0.4
Some Other Race
6,317,372
17.0
Two or more races
1,815,384
4.9
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
37,253,956
100.0
Hispanic or Latino (of any race)
14,013,719
37.6
White Not Hispanic
14,956,253
40.1
Black or African American Not Hispanic
2,163,804
5.8
American Indian/Alaska Native Not Hispanic
162,250
0.4
Asian Not Hispanic
4,775,070
12.8
Native Hawaiian & Other Pacific Isl. Not Hispanic
128,577
0.3
Some Other Race Not Hispanic
85,587
0.2
Two or more races Not Hispanic
968,696
2.6

16. Hispanic or Latino Population Growth California
Population Growth 27.8% 2000 to 2010
Population Growth 42.6% 1900 to 2000

17. California 2010 Percent Race Not Hispanic and Hispanic

18. Concentration in Southern California Los Angeles-Riverside-Orange County Consolidated Metropolitan Statistical Area
5 County Area: Los Angeles, Orange, Riverside,
San Bernardino, Ventura
Total Population - 17,877,006
48% of California’s total population of 37,253,956 reside in
Southern California
Hispanic or Latino population - 8,028,831
57% of California’s Hispanic population of 14,013,719 reside
in Southern California
1 out of 6 Hispanics or Latinos in the U.S. reside in the
5-county area
Los Angeles county contains the largest concentration of
Hispanics or Latinos. 1 out of 11 Hispanics or Latinos in
the U.S. lives in Los Angeles County

19. Population Growth Los Angeles County
Population Growth 3.1% 2000 to 2010
Population Growth 7.4% 1900 to 2000

20. Los Angeles County Population by Race & Hispanic
Number
Percent of Total Population
Total Population
9,818,605
100.0
White
4,936,599
50.3
Black or African American
856,874
8.7
American Indian/Alaska Native
72,828
0.7
Asian
1,346,865
13.7
Nat.ive Hawaiian & Other Pacific Islander
26,094
0.3
Some Other Race
2,140,632
21.8
Two or more races
438,713
4.5
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
9,818,605
100.0
Hispanic or Latino (of any race)
4,687,889
47.7
White Not Hispanic
2,728,321
27.8
Black or African American Not Hispanic
815,086
8.3
American Indian/Alaska Native Not Hispanic
18,886
0.2
Asian Not Hispanic
1,325,671
13.5
Native Hawaiian & Other Pacific Isl. Not Hispanic
22,464
Some Other Race Not Hispanic
25,367
0.3
Two or more races Not Hispanic
194,921
2.0

21. Hispanic or Latino Population Growth Los Angeles County
Population Growth 10.5% 2000 to 2010
Population Growth 26.6% 1900 to 2000

22. Los Angeles County 2010 Percent Race Not Hispanic and Hispanic

23. Population Growth Orange County
Population Growth 5.8% 2000 to 2010
Population Growth 18.1% 1900 to 2000

24. Orange County Population by Race & Hispanic
Number
Percent of Total Population
Total Population
3,010,232
100.0
White
1,830,758
60.8
Black or African American
50,744
1.7
American Indian/Alaska Native
18,132
0.6
Asian
537,804
17.9
Nat.ive Hawaiian & Other Pacific Islander
9,354
0.3
Some Other Race
435,641
14.5
Two or more races
127,799
4.2
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
3,010,232
100.0
Hispanic or Latino (of any race)
1,012,973
33.7
White Not Hispanic
1,328,499
44.1
Black or African American Not Hispanic
44,000
1.5
American Indian/Alaska Native Not Hispanic
6,216
0.2
Asian Not Hispanic
532,477
17.7
Native Hawaiian & Other Pacific Isl. Not Hispanic
8,357
0.3
Some Other Race Not Hispanic
5,593
Two or more races Not Hispanic
72,117
2.4

25. Hispanic or Latino Population Growth Orange County
Population Growth 15.7% 2000 to 2010
Population Growth 55.0% 1900 to 2000

26. Orange County 2010 Percent Race Not Hispanic and Hispanic

27. Population Growth Riverside County
Population Growth 41.7% 2000 to 2010
Population Growth 32.0% 1900 to 2000

28. Riverside County Population by Race & Hispanic
Number
Percent of Total Population
Total Population
2,189,641
100.0
White
1,335,147
61.0
Black or African American
140,543
6.4
American Indian/Alaska Native
23,710
1.1
Asian
130,468
6.0
Nat.ive Hawaiian & Other Pacific Islander
6,874
0.3
Some Other Race
448,235
20.5
Two or more races
104,664
4.8
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
2,189,641
100.0
Hispanic or Latino (of any race)
995,257
45.5
White Not Hispanic
869,068
39.7
Black or African American Not Hispanic
130,823
6.0
American Indian/Alaska Native Not Hispanic
10,931
0.5
Asian Not Hispanic
125,921
5.8
Native Hawaiian & Other Pacific Isl. Not Hispanic
5,849
0.3
Some Other Race Not Hispanic
3,682
0.2
Two or more races Not Hispanic
48,110
2.2

29. Hispanic or Latino Population Growth Riverside County
Population Growth 77.9% 2000 to 2010
Population Growth 82.0% 1900 to 2000

30. Riverside County 2010 Percent Race Not Hispanic and Hispanic

31. Population Growth San Bernardino County
Population Growth 19.1% 2000 to 2010
Population Growth 20.5% 1900 to 2000

32. San Bernardino County Population by Race & Hispanic
Number
Percent of Total Population
Total Population
2,035,210
100.0
White
1,153,161
56.7
Black or African American
181,862
8.9
American Indian/Alaska Native
22,689
1.1
Asian
128,603
6.3
Nat.ive Hawaiian & Other Pacific Islander
6,870
0.3
Some Other Race
439,661
21.6
Two or more races
102,364
5.0
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
2,035,210
100.0
Hispanic or Latino (of any race)
1,001,145
49.2
White Not Hispanic
677,598
33.3
Black or African American Not Hispanic
170,700
8.4
American Indian/Alaska Native Not Hispanic
8,523
0.4
Asian Not Hispanic
123,978
6.1
Native Hawaiian & Other Pacific Isl. Not Hispanic
5,845
0.3
Some Other Race Not Hispanic
4,055
0.2
Two or more races Not Hispanic
43,366
2.1

33. Hispanic or Latino Population Growth San Bernardino County
Population Growth 49.6% 2000 to 2010
Population Growth 76.8% 1900 to 2000

34. San Bernardino County 2010 Percent Race Not Hispanic and Hispanic

35. Population Growth Ventura County
Population Growth 9.3% 2000 to 2010
Population Growth 12.6% 1900 to 2000

36. Ventura County Population by Race & Hispanic
Number
Percent of Total Population
Total Population
823,318
100.0
White
565,804
68.7
Black or African American
15,163
1.8
American Indian/Alaska Native
8,068
1.0
Asian
55,446
6.7
Nat.ive Hawaiian & Other Pacific Islander
1,643
0.2
Some Other Race
140,253
17.0
Two or more races
36,941
4.5
HISPANIC OR LATINO AND RACE
Number
Percent of Total Population
Total Population
823,318
100.0
Hispanic or Latino (of any race)
331,567
40.3
White Not Hispanic
400,868
48.7
Black or African American Not Hispanic
13,082
1.6
American Indian/Alaska Native Not Hispanic
2,389
0.3
Asian Not Hispanic
54,099
6.6
Native Hawaiian & Other Pacific Isl. Not Hispanic
1,353
0.2
Some Other Race Not Hispanic
1,371
Two or more races Not Hispanic
18,589
2.3

37. Hispanic or Latino Population Growth Ventura County
Population Growth 31.7% 2000 to 2010
Population Growth 42.3% 1900 to 2000

38. Ventura County 2010 Percent Race Not Hispanic and Hispanic

39. American Community Survey39 39 39 39

40. What is the American Community Survey?
A large, continuous survey that:
is sent to 3 million resident addresses per year
produces characteristics of population and housing
produces estimates for small areas and small population groups
Produces characteristics, not a population count
Replaces “long form” data collected in a census
Provide characteristic data more than once every 10 years to frame policy issues

41. American Community Survey Content41 41 41 41

42. Social Characteristics
Education
Marital Status
Fertility
Grandparent Caregivers
Veterans
Disability
Status
Place of Birth
Citizenship
Year of Entry
Language Spoken at Home
Ancestry/Tribal
Affiliation
Social characteristics include topics such as:
Education, marital status, fertility, grandparent caregivers, veterans, disability status, place of birth, citizenship status, year of entry, language spoken at home, ancestry and tribal affiliation. 42 42 42 42

43. Economic Characteristics
Income
Benefits
Employment Status
Occupation
Industry
Commuting to Work
Place of Work
Economic characteristics include such topics as income, benefits, employment status, occupation, industry, commuting to work, and place of work.
Data on the economic characteristics of the population are collected to assess the well-being of individuals and households. 43 43 43 43

44. Housing Characteristics
Tenure (own vs. rent)
Occupancy & Structure
Housing Value
Taxes & Insurance
Utilities
Mortgage/Monthly Rent
Housing characteristics include topics such as tenure, occupancy and structure, housing value, taxes and insurance, utilities, and mortgage or monthly rent.
This housing data gives us a measure of the housing stock of the country. 44 44 44 44

45. Demographic Characteristics
Sex
Age
Race
Hispanic Origin
The American Community Survey also collects the basic demographic characteristics such as sex, age, race and Hispanic origin.
This is the same information that will be collected by Census 2010. 45 45 45 45

46. Median Age
2009 ACS
Years

47. Southern California 2009 ACS
Median Age
Southern California 2009 ACS
Years

48. Percent Under Age 18
2009 ACS

49. Southern California 2009 ACS
Percent Under Age 18
Southern California 2009 ACS

50. Percent Older Population
2009 ACS

51. Percent Older Population Southern California 2009 ACS

52. Average Household Size
Persons Per Household

53. Average Household Size
Persons Per Household
Southern California

54. Average Family Size
Persons Per Family

55. Average Family Size
Persons Per Family
Southern California

56. Native and Foreign Born Population Hispanic or Latino

57. Language Spoken at Home Hispanic or Latino

58. Percent Owner-Occupied Housing Units
Home Ownership
Percent Owner-Occupied Housing Units

59. Percent Owner-Occupied Housing Units
Home Ownership
Percent Owner-Occupied Housing Units

60. Percent High School Graduate or Higher
Education Attainment
Percent High School Graduate or Higher
Persons Age 25 and over

61. Percent High School Graduate or Higher
Education Attainment
Percent High School Graduate or Higher
Persons Age 25 and over

62. Percent Bachelors Degree or Higher
Education Attainment
Percent Bachelors Degree or Higher
Persons Age 25 and over

63. Percent Bachelors Degree or Higher
Education Attainment
Percent Bachelors Degree or Higher
Persons Age 25 and over

64. Median Household Income
Dollars

65. Median Household Income
Southern California
Dollars

66. Median Family Income
Dollars

67. Median Family Income
Southern California
Dollars

68. Per Capita Income
Dollars

69. Per Capita Income
Southern California
Dollars

70. Percent Persons Below Poverty

71. Percent Persons Below Poverty
Southern California

72. 2050
2040
2030
2020
2010

73. The Hispanic or Latino Population
The Hispanic or Latino population will more
than triple by the year 2050.
The population will grow from 35.7 million in
2000 to million in 2050, an increase of
272%.
Their share of the population would more
than double from 12.6% to 30.2%. 73

74. Hispanic or Latino Population Projections 2000 to 2050 (Based on Census 2000)

75. Hispanic or Latino Population Percent of Total U.S. Population

76. Resources: Need Assistance?
U.S. Census Bureau
Partnership & Data Services Program
15350 Sherman Way, Suite 400
Van Nuys, CA
(888) Toll Free
L.A. Regional Website: 76 76 76 76