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Oracle Fusion Middleware Overview and Strategy

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2 Oracle Fusion Middleware Overview and Strategy

3 Oracle’s Strategy Oracle Fusion Architecture Oracle Fusion Middleware
Blueprint for SOA-based Enterprise Solutions Oracle Fusion Middleware Technology Infrastructure for SOA Applications Oracle Applications Protect, Extend, Evolve through Fusion Architecture

4 Fusion Architecture Service Oriented Architecture
Flexible Business Applications & Processes Information Driven Architecture Comprehensive Business Intelligence Grid Computing Architecture Deploy & Manage on Low Cost HW & Storage

5 Fusion Architecture Desktop & MSFT Office Browser (AJAX) Mobile
Unified Multi-Channel Portal Declarative Tools Systems Management Business Analytics Activity Monitoring Composition & Process Orchestration Fusion Service Bus Identity Management Fusion Service Registry Unified Data Model Grid Computing

6 Oracle Fusion Middleware

7 Oracle’s Hot-Pluggable Middleware
SAP R/3, mySAP, all Oracle Applications Apps WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices HP OpenView, CA Unicenter, IBM Tivoli, BMC Patrol Teradata, DB2, MS Analysis Services, SAP BW, Cognos, Business Objects Eclipse, CollabNet Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual SourceSafe IBM WebSphereMQ, TIBCO Enterprise for JMS, SonicMQ MS Active Directory & MIIS, CA eTrust SSO, all LDAP Directories BEA WebLogic, IBM WebSphere, JBoss App Server, Apache Tomcat Certify on all major Operating Systems IBM DB2 & Informix, MS SQL Server, Sybase IQ DBs

8 Profile, Debug, Optimize
Development Tools Design Applications Develop J2EE Apps Develop Business Processes Deploy & Manage Develop DBMS Schemas Profile, Debug, Optimize Oracle JDeveloper 10G is a comprehensive development tool that provides facilities to build Service-Oriented and Event-Driven Applications using a common development tool set. Thjs tool has been evolved to provide what Gartner Group refers to as an ISSE – an Integrated environment that allows a developer to model and generate SOA; to write SOA in an IDE; or to use wizards to generate SOA.

9 Composite App Framework
Oracle Application Development Framework is a Model-View-Controller style (MVC-style) framework that is aimed at allowing developers to visually and declaratively develop sophisticated J2EE Applications that can run on Oracle’s Application Server and other Application Servers. ADF allows developers to select the choice of technology that they want to use in building applications while retaining a common framework. For instance: The View or Presentation layer can be built using Java Server Pages (JSP) or Java Server Faces (JSF). The Controller which is the component that receives events from the client, interprets them and invokes the appropriate business logic can be either 100% standard Struts or a Java Server Faces Controller. Finally, the Model or Business Logic can either be Java classes (or Plain Old Java Objects), Enterprise Java Beans, Web Services or other sources that are bound into the application through a standard data-binding layer. Metadata Services: A common set of metadata services (MDS) manages the metadata for the applications built using ADF allowing end-user customization to be made declaratively. Several major customers are now using ADF to build Enterprise J2EE Applications. POSCO Steel in Korea is one such customer. Oracle e-Business Suite Self-Service modules are all developed using ADF – when measured, ADF provided e-Business Suite developers between a 27-35% productivity improvement. Device View Controller Model Render Kit Java Server Faces Java Server Faces Business Components

10 Enterprise App Server Interoperability SOAP, WSDL, UDDI, WS-I
M / RX - C/ T I F - S E C V N P O L Y A D X U S SEC Interoperability SOAP, WSDL, UDDI, WS-I J S P E R V L T B N D I M C A X The Oracle Containers for J2EE has been enhanced in many important ways: J2EE 1.4 Compliance: The Container is fully certified to support J2EE 1.4 for production deployments including all the new features for Servlets, JSPs, and Enterprise Java Beans. JMS Improvements: There are several JMS improvements including the support of a JMS Bridge that allows Oracle JMS Providers to bridge to non-Oracle Messaging Systems including MQ-Series, TIBCO, MSMQ, SONIC and other JMS Providers. JMS also has been enhanced to support multiple transports to make it a more pluggable architecture. Finally, a new Java Job Scheduler has been introduced in 10GR2. This is derived from the standard EJB Timer Service but has a number of features to support batch and scheduled job execution. All of Oracle’s different JMS Providers are also now clusterable with the ability to replicate session state for failover across JMS providers in an OC4J cluster. Data Source Improvements: The data source layer of OC4J has also been re-architected with a new and cleaner architecture for emulated and non-emulated data sources and a faster, more efficient commit coordination mechanism with the data sources. Any data source – a JDBC source, a JCA source, an EJB, a Message Driven Bean, a JMS Provider, or a Web Service – can participate in a 2PC operation. Application Deployment: The Application Deployment model has changed to comply with industry standards supporting both JSR-77 & JSR-88 with a fast, incremental compilation upon deployment model. JSR-77/88 Deployment works for both single instance and cluster-wide deployment of Applications. Application Management: The Application Lifecycle Management model has changed to be based on industry standards – JMX. OC4J provides a 100% standards compliant JMX MBean Server. All system components of OC4J are monitored using JMX (eg. monitoring information from DMS is presented as MBeans); all configuration changes to OC4J are made via a JMX interface; any J2EE Application Transactionality J2EE 1.4 Application Server

11 Oracle Grid Computing Enterprise Ready
Enterprise Application Grid Extreme Transaction Processing (XTP) Common Shared Application Infrastructure (Application Virtualization) Data Virtualization (Data as a Service) Middle tier scale out for Grid Based OLTP Massive Persistent scale out with Oracle RAC Data Grid reliability key to SOA success Application Tier Oracle Coherence Oracle RAC

12 Grid Scalability 80% 100% 20% 80% Enterprise Manager CRM Fusion MW CS
Dynamic Resource Management HRMS 100% Fusion MW CS Enterprise Manager FINANCE Cluster Services 20% In addition to performance improvements, Oracle Application Server 10GR2 also includes a number of scalability improvements. These scalability improvements are designed to use pools of low cost computers to run Enterprise Applications more efficiently by dynamically adjusting capacity to those workloads or applications that need them. This is carried out through a new components in Oracle Application Server called the Dynamic Resource Manager. The Dynamic Resource Manager consists of the following three components working together: Dynamic Monitoring Service: that monitors resource usage and performance of the Application Server and individual Applications. DMS statistics are placed in a workload repository against which an expert system runs to recommend a best-practice workload distribution policy. Oracle Enterprise Manager: that collects the information generated by DMS and also visualizes the different workload distribution policies including the Oracle recommended best-practice policy. OPMN and mod_OC4J: that work together to implement the chosen workload distribution policy and automatically manage to start up new Application Server instances or shut them down as required by individual applications; and route requests to them based on their resource consumption levels and the workload distribution policy. The Dynamic Resource Manager provides customers two important benefits: Less Administrative Overhead: It reduces the need for continual, complex and tedious performance tuning of systems by administrators. Less Cost: It also lowers cost by using capacity more efficiently. Fusion MW CS Topology Mgr. Image & Node Mgr. IP, Ports, Prcs Mgr. Resource Mgr. Grid Plug N’ Play SCM 80% Fusion MW CS

13 Grid High Availability
Deploy Apps 100% Rolling Upgrade Online Operations Backup & Recovery Mgr. App Server Flashback App Server Clusters Clusterware Support App Server Guard Hot Deployment Planned Downtime Reconfigure Upgrade Backups GRID HA Human Error A major enhancement in Oracle Application Server 10GR2 is the availability of a comprehensive range of High Availability technologies. No other Application Server vendor provides even a small fraction of the High Availability solutions that Oracle provides. Oracle offers a comprehensive range of solutions to reduce planned and unplanned downtime. These include: Zero Planned Downtime: Oracle Application Server 10GR2 provides a range of solutions to reduce the need to shut down OC4J for planned maintenance operations including deployment of applications; making configuration changes; or upgrading the system. Zero Unplanned Downtime: Oracle Application Server 10GR2 provides a range of solutions to reduce downtime from all kinds of failures. These include: (I) Automated Backup and Recovery tool to take backups of the Application Server and all its components; (ii) Application Server Flashback to correct administrative or human errors; (iii) Application Server Clusters to protect against software failures; (iv) Support for vendor clusterware and Oracle CRS (Cluster Ready Services) to protect against hardware failures; and (v) Oracle Application Server Guard to protect against site failures or for disaster recovery. With or without Oracle Database: These solutions can be used independently; they can also be used in concert with the corresponding High Availability technologies from the Oracle Database such as Real Application Clusters; Automatic Storage Management; Oracle Cluster Ready Services; Oracle Cluster File System; RMAN; and DataGuard. No other Application Server vendor can provide similar integration with the Oracle Database. SW Failure Unplanned Downtime HW Failure Disaster Recovery

14 Application Server Customers Some Sample References
         

15 The Oracle SOA Technologies
Events Analytics Business Monitoring System Enterprise Manager BAM BI MANAGEMENT & MONITORING App Dev Framework JDeveloper Analyst Tools BPA Suite Multi Protocol Routing XSLT Transform Enterprise Service Bus Native BPEL Business Rules Human Workflow BPEL Process Manager ROUTING & ORCHESTRATION Discovery Policies Management Security Web Services Manager Registry GOVERNANCE DATA SERVICES & CONNECTIVITY Apps Adapters Partners B2B RFID SES DB Bulk ODI ETL Metadata Repository Oracle SOA Suite is a complete set of service infrastructure components for creating, deploying, and managing SOAs. Oracle SOA Suite enables services to be created, managed, and orchestrated into composite applications and business processes. Better, you can adopt it incrementally on a project by project basis and still benefit from the common security, management, deployment architecture, development tools, etc. that you get out of the box. Oracle SOA Suite consists of Oracle's most popular, best-of-breed technologies including: J2EE: ========================= Oracle JDeveloper 10g: a comprehensive integrated SOA development environment for creating and composing applications that also acts as a unified toolset for all components in the Oracle SOA Suite. CONNECTIVITY: Adapters B2B SES ROUTING & ORCHESTRATION: Oracle Enterprise Service Bus: a standards-based multi-protocol bus to virtualize endpoints as services Oracle BPEL Process Manager: the first native business process execution language (BPEL) engine for Web services orchestration enabling you to design, define and execute business processes. Oracle Business Rules Engine: enables agile management of business rules. GOVERNANCE: Oracle Web Services Manager: a single console to secure and manage your Web services. UDDI Registry MANAGEMENT & MONITORING: Oracle Business Activity Monitoring: delivers real-time insight into business operations. Oracle Services Registry: a best of breed UDDI v3 registry. END-USER DESIGN TOOLS: JDeveloper for Developers and Integrators BPA Suite for Business Analysts Oracle SOA Suite is compatible with other middleware platforms including Oracle Fusion Middleware, IBM WebSphere, BEA WebLogic, and JBoss Application Server. J2EE Application Server Oracle AS, JBoss, WebLogic, WebSphere Messaging

16 Enterprise Service Bus
Routing QOS Transform Rules WSDL JCA REST WSIF

17 Business Process Mgmt. - BPEL
Optimize Design Monitor Routing QOS BPEL Workflow CEP Rules Enterprise Service Bus WSDL JCA REST WSIF

18 Business Activity Monitoring
Delivers Better Visibility & Information to Business Users Real-Time KPIs Thin Browser GUI Role-Based Access Live Display Technology Portal Compatible Embedded Actions

19 Service Interfaces and Developer APIs
Data Integration Complex Transformations Aggregates, heterogeneous joins, data integrity and cleansing Heterogeneous Support Access diverse systems Supports 40+ technologies Hot-pluggable, flexible and extensible Knowledge Modules Changed Data Capture (CDC) Capture delta’s efficiently Handles Large Data Volumes Optimal performance & scalability Extract – Load Transform (E-LT) Java-based Environment Runs on any platform Thin client for browsing Metadata Metadata repository Pluggable on many RDBMS Modular and extensible metadata Design-Time Metadata Management Runtime Agent Data Flow Conductor Service Interfaces and Developer APIs User Interfaces Thin Client Data Flow Generator Knowledge Module Interpreter Knowledge Modules Master Repository Work Repositories Runtime Session Interpreter Data Flow Operator Designer

20 Business Integration Customers Some Sample References

21 Data Hubs – Operational Data
Enterprise Service Bus Microsoft Siebel e-Bus Suite JD Edwards SAP ISV Apps

22 Business Intelligence
Alerting & Notification Dashboard Balanced Scorecard OLTP Enterprise Reporting ETL Mobile Dashboards Query & Analysis DW Business Object Model Portal Data Source Access Bus. Intelligence MSFT Excel

23 Oracle BI Suite Enterprise Edition
Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Mobile & Disconnected Analytics MS Office Plug-in Simplified Business Model and Abstraction Layer Oracle BI Server Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services The top 6 boxes show our user facing components – everything you need in a complete BI suite – dashboards, answers (for ad-hoc querying), office add-ins, highly formatted reporting (via BI Publisher), alerting engine – even a fully feature disconnected mode. The BI Server is capable of intelligently federating and navigating across all relevant enterprise data sources shown at the bottom. This includes Oracle and non-Oracle sources, relational and multidimensional sources as well as structured or unstructured data. One key feature of the BI server is the Common Enterprise Information Model – this metadata layer provides the opportunity to define measures, dimensions, hierarchies and more on an enterprise wide basis. The enterprise information model also insulates you from changes to your physical systems – upgrading a database from one vendor to another or even changing the grain of data stored in a particular column will not affect reports or dashboards – a simple change in the metadata layer will accommodate this. OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process

24 Business Intelligence Customers Some Sample References

25 Collaboration Services Personalization Services
Collaborative Portal BI & BAM Fusion Middleware Service Assembly Fwk. Enterprise Search Content Management Collaboration Services Personalization Services Presence Services Bus. Process Web JSR-168 WSRP Apps & Web Sites Mobile JSR-170 Service Catalog Desktop Content Stores

26 Business Intelligence
WebCenter Composite Applications Packaged + BI + Custom Open standards enable quick development and deployment of enterprise portals Strong support and inter-operatibility for Microsoft products and technologies Collaboration Instant Messaging: real-time interaction Discussion forum: collaborative, on-line discussion forums, threads, responses Wiki: self-service, community oriented content publishing and sharing Content Management & Enterprise Search Search and access secure content from a variety of repositories across the enterprise Enterprise-grade document management SAP Business Intelligence Oracle

27 Oracle Universal Content Management
First, Only Unified ECM System Single content repository Common core functionality Easily enable or disable additional content mgmt capabilities Single interface & API Service-Oriented Architecture Supports multiple composite applications Addresses current and future content management needs Multisite Management Public Web Sites Intranet Views, Portals, Knowledge Management, Extranets, Blogs & Wikis Compliance Management Sarbanes-Oxley, Risk Management, Compliance, Policy Management Customer Applications Call Centers, ISO 900, AP, Claims Processing Content-Centric Applications & Web Sites Unified Enterprise Content Management System Desktop integrations, web GUI, extended API Digital Asset Management Web Content Management Records and Retention Management Instead of an integrated approach to enterprise content management – Stellent offers a unified or universal approach to enterprise content management. Meaning Stellent offers: A single content repository – to store all your content no matter if it’s a record, image, Web content or video And a common set of core functionality – such as security, workflow, search capabilities for all content {enter – slide animation} Then depending on the needs of your business applications, in Stellent, you can easily turn on different content management functionality – such as document and imaging management, Web content management, records and retention management, digital asset management and collaboration One of the benefits of this unified approach is that you now have one user interface and API to access not only the content but also the services. An enterprise content management “service” might be to ‘search content,’ ‘check in content,’ or ‘get HTML version.’ And that is because Stellent Universal Content Management was designed from the ground up with a service-oriented architecture. Finally, beyond the single API, organizations can easily support multiple composite applications on top of Stellent. And the system can growth with your organization and address your content management needs for today and the future. While you may be wanting to implement a business application that requires document management and Web content management today – With Stellent, you can easily turn on retention management functionality one day in the future when you are prepared to address those needs as well. Repository Services Content, File, and Data management Content Services Document Management and Imaging, Security, Workflow, Search, Metadata

28 Desktop Access MSFT Outlook Alerts & Notifications Bus. Processes Apps
MSFT InfoPath Data Sources MSFT Word Analytics Data Fusion Middleware MSFT Excel

29 Voice Access VoIP/SIP/Parlay/Service Delivery Platform
Carrier Grade Application Server Call Control Messaging Device Mgmt. Metering & Billing Policy Mgmt. Presence SIP SLEE/JAIN ParLAY/X Content Delivery Push Mail Virtual PBX VoIP Oracle Application Server 10GR2 also introduces new, industry-leading capability to collect and process RFID information. The Oracle RFID Sensor Edge Server allows customers to: Collect and Filter RFID Information: From a variety of RFID hardware devices each of which have different RFID event formats. It can also filter RFID messages to detect and eliminate erroneous messages and duplicates. To Store RFID Messages: The RFID Server places filtered RFID messages via JMS to AQ from where it is persisted in an Oracle Database for query purposes. To invoke Applications: From RFID Messages, J2EE Applications can be invoked as Message Driven Beans. To kick off BPEL Processes: From RFID Messages, BPEL Processes can be invoked via the AQ/JMS Adapter. To integrate with the e-Business Suite: RFID Facilities in Oracle Application Server can be used to integrate RFID events with the e-Business Suite’s warehouse management facilities. The RFID events are also integrated with Oracle Application Server’s event processing infrastructure. These RFID facilities provide two important customer benefits: Comprehensive RFID Processing Infrastructure: It provides a comprehensive software infrastructure to process RFID events and integrate them with a customer’s corporate I/T infrastructure as opposed to standalone RFID solutions. Provides Investment Protection: Today, there are no standard RFID event formats. As a result, different hardware readers generate events in different formats. Oracle’s RFID Server normalizes this information, thereby allowing you to build Business Applications that are independent of the specific hardware reader chosen. Further, this also protects the application should you choose to change the RFID hardware platform at some point in the future.

30 Enterprise Portal Customers Some Sample References

31 Identity Mgmt. & Delegation Identity Provisioning
Identity Management SAP MSFT.NET Audit & Compliance IBM WebSphere Identity Federation BEA WebLogic Access Management Policy Management e-Business Suite Peoplesoft Identity Mgmt. & Delegation Siebel Identity Provisioning Fusion Middleware PKI Infrastructure LDAP, Active Directory Oracle DBMS

32 Identity & Access Management
Control Identity Administration Directory Services Authentication & Authorization Single Sign-On Federation Web Services Security Identity Lifecycle Administration Role & Membership Provisioning & Reconciliation Compliance Automation Virtualization Synchronization Storage Audit & Compliance Audit Data Attestation Segregation of Duties Controls Management Service Levels Configuration Performance Automation

33 Enterprise Services Bus
Services Management Service Auditing SLA Monitoring Security Management Event Management Web Services Manager Policy Management Enterprise Services Bus WSIF In-Memory REST JCA MSFT WSDL

34 Identity Management Customers Some Sample References

35 Access Services RFID Services
Edge Server BI & BAM Data Filters/Rules RFID Product Data Hub BPEL Supply Chain Apps Oracle Application Server 10GR2 also introduces new, industry-leading capability to collect and process RFID information. The Oracle RFID Sensor Edge Server allows customers to: Collect and Filter RFID Information: From a variety of RFID hardware devices each of which have different RFID event formats. It can also filter RFID messages to detect and eliminate erroneous messages and duplicates. To Store RFID Messages: The RFID Server places filtered RFID messages via JMS to AQ from where it is persisted in an Oracle Database for query purposes. To invoke Applications: From RFID Messages, J2EE Applications can be invoked as Message Driven Beans. To kick off BPEL Processes: From RFID Messages, BPEL Processes can be invoked via the AQ/JMS Adapter. To integrate with the e-Business Suite: RFID Facilities in Oracle Application Server can be used to integrate RFID events with the e-Business Suite’s warehouse management facilities. The RFID events are also integrated with Oracle Application Server’s event processing infrastructure. These RFID facilities provide two important customer benefits: Comprehensive RFID Processing Infrastructure: It provides a comprehensive software infrastructure to process RFID events and integrate them with a customer’s corporate I/T infrastructure as opposed to standalone RFID solutions. Provides Investment Protection: Today, there are no standard RFID event formats. As a result, different hardware readers generate events in different formats. Oracle’s RFID Server normalizes this information, thereby allowing you to build Business Applications that are independent of the specific hardware reader chosen. Further, this also protects the application should you choose to change the RFID hardware platform at some point in the future. ESB (JMS) Application Server

36 Integrate Open Source

37 MSFT.NET Interoperability
MSFT Office 2003 MSFT VS.NET & Indigo MSFT Active Directory MSFT IIS & NLB MSFT Native Authentication MSFT Cluster Services MTS, MSMQ, SQL-Server MSFT Biztalk Server Tight Interoperability Easy to Co-Exist Many Customers Use Fusion MW with MSFT.NET

38 Oracle Applications

39 Oracle Applications Fusion MW, DB, RAC 10gR2 Certified
e-Bus. Suite 11i, PSFT 8.47/8.48, JDE GA Now E-Bus. Suite 12, PSFT 8.49/8.50, Siebel, iFlex, Retek – Upcoming 10 Key Capabilities Unified Enterprise Portal across Apps Unified User Provisioning & Single Sign-On Composite Applications & Processes Enhanced Ad-Hoc Query & Analysis Updated Enterprise Reporting Real Time Business Activity Monitoring Unified Services Registry Unified Service Level Management Enterprise Services Bus Enterprise J2EE Infrastructure

40 Oracle Applications & Fusion MW Sample Reference Customers

41 SAP & Fusion MW Customers Sample Reference Customers
         

42 Oracle Fusion Middleware The World’s Best Middleware Suite
31,000+ 839 39 43 7,800 4,780 38,500 4,500 227 145 9 Global Customers Business Week 1000 Fortune 50 Global Fortune 50 US Partners ISVs SIs VARs Patents Industry Awards Leader Gartner MQs

43 Oracle Fusion Middleware The World’s Leading Companies
35 of World’s 50 Largest Companies 9 of World’s 10 Largest High-Tech Cos. 7 of World’s 10 Largest Financial Svcs. Cos. 9 of World’s 10 Largest Telecomm. Cos. 8 of World’s 10 Largest Diversified Cos. 8 of World’s 10 Largest Automotive Cos. 8 of World’s 10 Largest Manufacturing Cos. 7 of World’s 10 Largest Health Care Cos. 6 of World’s 10 Largest Retail Cos. Independent of Applications & DBMS

44 Best of Breed Middleware Gartner MQs
Application Platform Suites Development Tools Enterprise Application Server Web Services Platform Enterprise Portal Business Integration Identity Management Web Services Management Data Integration LEADER

45 Leader: Middleware Suites Forrester Research

46 Fusion Middleware 10g Industry Awards
OracleAS 10g #1 Overall in Forrester Tech Rankings OracleAS 10g – “An Application Server and Much More”- eweek Oracle Portal beats IBM, BEA and Plumtree into #1 position in Network Computing evaluation Oracle Portal Editor’s Choice Award - Network Computing Oracle BPEL Process Manager, World Class Award – Web Services Journal Oracle BPEL PM Beats IBM- Infoworld eWeek – Analyst Choice Award – ‘Oracle Database 10g Does More, Demands Less” July 2004, - Top 10 Product of 2004, I.E. – Readers’ Choice Award: Best DBMS for Data Warehousing August 2004, CRN – “Simply put, Oracle 10g is by far the most sophisticated database on the market today.” November 2004, DM Review2004 Readers Award - DM Review, the premier publication for business intelligence and analytics, announced Oracle as the winner of its 2004 Readership Awards for Database and Data Store. Oracle also won in the following categories: (1) Analytic Applications, Business Performance Management & Web Analytics, (2) Collaboration, Portals, Unstructured Data, Content Management & Knowledge Management, (3) Data Quality SSPA - Oracle Support Services recently received two 2004 Software Technical Assistance Recognition (STAR) Awards for superior customer support service from the Service and Support Professionals Association (SSPA). The leading industry organization for information technology (IT) support professionals, the SSPA recognized Oracle in the “Innovative Support” category, based on advanced systems and processes for delivering top-quality technical support to its customers. The Association also honored Oracle with the WebSTAR Service Award for the company’s Web-based support offerings that significantly reduce customers’ time to resolution.

47 Fusion Middleware 10g Industry Awards
Oracle AS Web Services wins Analyst Choice Award - Web Services Journal OracleAS Web Services - “Best of the Web” – Forbes Magazine 2004 Readership Award in the Portals category – DMReview OracleAS – “Compelling Choice for Enterprise SOA” – Java Developers Journal Commander Smith, US Navy Facilities Engineering wins CIO Magazine, CIO of the Year Award 2004 Oracle Integration, Runner-up for Readers Choice Award – Intelligent Enterprise eWeek – Analyst Choice Award – ‘Oracle Database 10g Does More, Demands Less” July 2004, - Top 10 Product of 2004, I.E. – Readers’ Choice Award: Best DBMS for Data Warehousing August 2004, CRN – “Simply put, Oracle 10g is by far the most sophisticated database on the market today.” November 2004, DM Review2004 Readers Award - DM Review, the premier publication for business intelligence and analytics, announced Oracle as the winner of its 2004 Readership Awards for Database and Data Store. Oracle also won in the following categories: (1) Analytic Applications, Business Performance Management & Web Analytics, (2) Collaboration, Portals, Unstructured Data, Content Management & Knowledge Management, (3) Data Quality SSPA - Oracle Support Services recently received two 2004 Software Technical Assistance Recognition (STAR) Awards for superior customer support service from the Service and Support Professionals Association (SSPA). The leading industry organization for information technology (IT) support professionals, the SSPA recognized Oracle in the “Innovative Support” category, based on advanced systems and processes for delivering top-quality technical support to its customers. The Association also honored Oracle with the WebSTAR Service Award for the company’s Web-based support offerings that significantly reduce customers’ time to resolution.

48 Leading ISV Applications Certified Fusion Middleware ISVs & Project Freeway
Tools Content Mgmt Integration Identity Mgmt Government Financial Services Healthcare Manufacturing Retail Education                                      

49 Oracle’s Strategy Oracle Fusion Architecture Oracle Fusion Middleware
Blueprint for SOA-based Enterprise Solutions Oracle Fusion Middleware Technology Infrastructure for SOA Applications Oracle Applications Protect, Extend, Evolve via Fusion Architecture World Leading Middleware 31,000+ Customers; 4,780 ISVs; 7,800+ Partners

50 Q & A

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