1. Media Enterprise Resources Planning
M.E.R.P
Media
Enterprise
Resources
Planning
Presented by Marco Taddei

2. Customer Needs
optimize internal workflows among the different areas of a company organization
media resources management system to take care of the entire asset lifecycle
work orders creation
work orders and resources tracking
operational cost tracking
manage files and rights
integrated solution
I’m not talking only about metadata or a simple file management, what really makes the difference is the whole process management and asset lifecycle tracking: financial management, supply chain and customer relationship management, deal and contract management, work orders, production, dubbing, ingest, editing, indexing, subtitling, resource allocation, operational costs, air sales, users access rights and allowed operations for each one, digital rights, multi format and multi platform content delivery, licensing and rights management, domestic and international sales and distribution, sales and billing. 2

3. What is a M.E.R.P System advertising productions Post pro Playout
promo
News
archive

4. M.E.R.P Organize the Activities
M.E.R.P organize and track your activities
plan your resources
connect all your resources. It’s hardware independent
allows you to work better and faster
it is safe !
....that’s why a data mover working on simple watchfolder concept, cannot match with to present and future customer needs
Of course a simple media manager data mover solution is not useful and is not enough, That’s the importance of the innovative M.E.R.P (Media Enterprise Resource Planning) concept introduced by Etere to implementing an all-in-one, cost-effective solutions tailored for broadcasters and media companies to support an increasing demand of efficiency, flexibility and security while minimizing operational costs. All that is possible also because Etere uses a single dbase so THE CONTENT is the single unit to manage, not the file 4

5. M.E.R.P is into Etere’s DNA
A single redundant dbase sharing info among all applications
Workflow-based applications
Tapeless reception
Integrated archiving system
Media Asset Management
Hires & Proxy transcoding
Web & NLE integration
Web services for advanced integration with 3rd-party tools
Broadcasters and media organizations require an user-friendly interface that operates in a paperless approach to control resources, processes, costs and a flexible tool to change inefficient workflows easily
A media organization that today that do not have a solution like that, can find itself with several software applications and solutions management for each department (often not compatible) that do not interact and do not share data to each other. The result is redundant info (sometime not “coherent”), expensive and time-consuming processes, low reliability and low efficiency of the business chain. 5

6. What’s in a Broadcaster’s M.E.R.P System
Workflow
Media Asset Management
Automation
Archiving
Scheduling
Air sales
BMS/ long term planning
News Automation
Web & NLE integration 6

7. You can design Etere system as you wish
Workflow
You can design Etere system as you wish

8. Etere Workflow Etere approach is unique
It combines IT based workflow technologies with the management of video content
Etere workflow can be fully customer designed
It use all the Etere technologies for redundancy and load balancing
Easy to use, easy to control

9. Fully Customizable Workflows
Broadcasters can plan the entire program life cycle through workflows as a series of steps that can be closely integrated with channel management, content acquisition, and production processes. That’s create an extended integration with the company production facilities (newsroom, production, postproduction, playout ect.) administration tools (scheduling, planning, CRM and Business Intelligence) with a multichannel/multiplatform delivery media content.
Etere allows to customize workflows to fit real needs ensuring a complete control over procedures, approval processes and overall system management

10. User-friendly Interface
An intuitive interface allows to create streamlined and accurated workflows
The workspace area is divided in three main sections to allow a practical use of its components
The workspace permits to graphically create and edit workflows just by dragging and dropping the block actions intended to be used

11. Restore for Broadcast
In this example you have one playout server, one disk storage, Hsm tape library, another sever used for ingest
You wish to have a priority restore
Disk storage
Ingest server
Hsm
And an error and SNMP message if it goes wrong

12. Example “restore to on-air”

13. TV Content Workflow
You can design any workflow for your video files management
In this example you align the operation of
Set as Not to broadcast
Content check
Automatic QC
Manual QC
Set to broadcast
Archive to HSM
If the content is wrong will be deleted and an sent other than message

14. TV Content Workflow
For example once a content arrives several tasks must start as ingest, indexing, promo creation, editing, file format conversion, subtitling, archiving and delivering 14

15. Send File to Website Simply select the list of the asset
And attach a workflow

16. How to Use Simple attach and start the workflow to an asset
A set of workflow is automatically executed
When you ingest
When you transfer a file via Etere web
When you wish to retrieve from Etere web
When a file is discovered by Etere activesync
When you publish a schedule
Or selecting one or multiple assets

17. Jobs and Priorities
Quality of service is extremely important, that means reducing or avoiding redundant manual operations on files, data corruption, unauthorized content access and expensive hardware need creating at the same time new synergies throughout the company and optimizing the use of important resources (editing suites, dubbing rooms, special equipments)
Those task must be managed and tracked inside the same system that manages video because they are part of the metadata.
The Etere Data mover application permits to see on real-time which workflows are running, also allowing to kill processes and modify their priorities

18. Track Your Workflows
The search engine allows to track all workflows for all assets, it permits to:
- Easily check the status of transcoding workflows,
Narrow the search by specifying the exact action and the person who launched the workflow,
Preview the workflow to be searched.

19. Check Status on Asset Form
Active workflow
Workflow
status
log

20. Easy to Use Easy to Check
A powerful tool as Workflow must be easy to use and easy to check
If you wish to know how many assets are in a workflow or in a selected status ?
Simply perform a search in extended search tool
Any combination is available and also a graphic preview of every workflow
Who is in charge of content check can list all the assets he needs to control from the standard asset form search

21. Search by Workflow

22. Workflow Search By workflow: All assets with selected workflows
By action : All assets that stay in the selected Action in any workflow
By workflow and status: All assets with workflow in the selected status
BY workflow and action:
BY status and action: 22

23. Media Asset Management
A complete MAM is always present in ETERE

24. What is an Asset? An asset is made up of 3 key elements: Video content
Descriptive Metadata
Rights information

25. Media Cockpit – Video Content
Version
Videoserver
Archive
Low Res
Internet Low Res
Tape
Tape on Loan
Digital Library
Versions
The screenshot displays the links between logical objects (i.e.: assets) and physical objects (e.g.: files, tapes).
The media cockpit stores all single asset data.
A single screen shows the status of analog and digital contents.
Audio
Cue Sheet 25

26. A Single Interface
Videoserver
Disks
LTO library

27. Tape Information Tape Barcode Tape Format Tape Generation Archive
Location

28. Racks Management
Racks List
Position
Inside
Racks

29. HSM Library Status & Tape Content

30. Asset Descriptive Image
Asset Metadata
Asset Descriptive Image
Active Stations
Genres

31. Metadata Format & conversion Expected Arrival Date Other Key Metadata
Quality
Control
Artists

32. SMPTE Dictionary

33. Multiple Metadata Schemes
Create profiles for specific groups of assets, and inside each profile, different data tabs
It ensures managing custom metadata for different asset types
A proper SMPTE Metadata section allows to define eventually useful metadata (e.g.: 'comments', 'descriptions', ‘ancillary rights', etc

34. Video Asset Sample

35. Image Asset Sample

36. Audio Asset Sample

37. Hierarchical Metadata
- Create a single project
- A project can contain various items
- Each item can have various versions
Assets can be managed under a hierarchical structure

38. Frame By Frame Metadata
Graphical and fully customizable interface
Frame-accurate insertions
Enrich assets with all their generic data, smpte metadata, artist and group of keywords.

39. Keywords and Keypads
Keypads & Keywords

40. Story Creator

41. Story Creator
Mam Segments
Audio recorder
Story timeline

42. Web View 42

43. Rights Information
Value
Document Management
Validity

44. History

45. From Log to Statistics

46. Search

47. Search Engine Capabilities
Simple
Exact phrase
Proximity with NEAR
Logical operators
Synonyms

48. Boolean Search Features
The following examples demonstrate how to search using Boolean full-text operators:
apple : Find assets that contain the word 'apple' in any of the selected fields.
apple OR banana : Find rows that contain at least one of the two words.
apple AND banana : Find rows that contain both words.
apple AND NOT banana : Find rows that contain the word "apple" but not "banana".
apple* : Find rows that contain words such as "apple", "apples", "applesauce", or "applet".
"apple banana" : Find rows that contain the exact phrase "apple banana" (for example, rows that contain "apple banana juice" but not "apple with banana juice").
apple near banana : Find rows that contain the word "apple", but if the row also contains the word "banana", rate it lower than if row does not.
An intuitive “Full-text” function to search for assets on all database fields

49. Search Profiles
Manage an unlimited number of “search filters profile” to speed up the entire retrieval process

50. Federated Search
local
external

51. Export Saved Searches
The following examples demonstrate how to search using Boolean full-text operators:
apple : Find assets that contain the word 'apple' in any of the selected fields.
apple OR banana : Find rows that contain at least one of the two words.
apple AND banana : Find rows that contain both words.
apple AND NOT banana : Find rows that contain the word "apple" but not "banana".
apple* : Find rows that contain words such as "apple", "apples", "applesauce", or "applet".
"apple banana" : Find rows that contain the exact phrase "apple banana" (for example, rows that contain "apple banana juice" but not "apple with banana juice").
apple near banana : Find rows that contain the word "apple", but if the row also contains the word "banana", rate it lower than if row does not.

52. Tapeless Reception

53. Tapeless Workflow Librarian knows a new asset must arrive
It creates the basic metadata.
Assign this asset to the sender (Agency, producer, production company)
The sender login in Etere tapeless reception
See the assets you are expecting
Upload the files and complete metadata
As soon the upload is complete a confirmation is sent to the sender ( with optional attach a low-res copy of the file)
The Librarian receive a confirmation 53

54. Tapeless Reception
Sender of
file
Office in charge
Arrive time limit

55. Online Delivery of Contents
The client can consult only those assets assigned to him to be ingested

56. Online Delivery of Contents
The client fill the relative predefined SMPTE metadata fields
The client upload the video file
A workflow is launched into the system and a confirmation is sent to both parties.

57. Tapeless reception and ftp site
Content provider
SQL
Firewall
DMZ
Internal Storage
Tapeless reception and ftp site

58. Online Delivery of Contents
The client can review all their uploaded contents

59. Tapeless reception and ftp site
MERP – NLE Request
SQL
Extract from LTO
NLE F:
Firewall
Transcode
DMZ
Internal Storage
Tapeless reception and ftp site

60. Enterprise Security Manager
A very robust list of rights that permits to manage permissions from accesses to workflows
Users have no direct access to any file, they share the content not a watchfolder and this is the way broadcasters can achieve the higher security level they need reducing the risk of compromising critical data and valuable resources.
Permissions can be assigned both to single users or to user groups
Users can have different permissions on different stations

61. Etere M.E.R.P Approach Key Points
Etere M.E.R.P approach does not share a watchfolder, it shares content !
cross-platform, multi-format and multi-channel
safe and controlled access
hardware independent
extend hardware infrastructure capability
tapeless and paperless operation
all-in-one solution
lower cost of ownership !!!
Broadcasters will benefit many advantages from this solution, that can be summarized as follow:
Time and cost savings of content resources management,
Low total cost of ownership
new business opportunities complying with the market requirement,
tapeless and paperless asset workflow,
Follow corporate policies and best practices,
Better end efficient collaboration between company areas and with partners,
Total control on all the processes and costs inside the company. 61

62. Thank You