1. Cost Considerations for:
Channel Letters
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Information for the new sign buyer

2. Table of Contents Introduction Chapter 1 – UL Certified Product
Chapter 2 – What Makes Up a Channel Letter Sign
Chapter 3 – Simple Estimation
Pricing Example

3. Introduction

4. Underwriter Certification
CHAPTER ONE
Underwriter Certification

5. Underwriters Laboratory
Find Quality First
Underwriters Laboratory
Look for Underwriter Laboratory (UL) certification
A quality set of channel letters should be Underwriter Laboratory (UL) certified. The label placed by the manufacturing company on the side of the channel letter lets buyers, building owners, and inspectors know the sign has been constructed to comply with international standards.
What does this mean?
This means that the sign's electrical connections are insulated
The sign will be properly grounded and if exposed to the elements, the sign will drain properly.
The UL standard requires sign manufactures be inspected on a regular basis. This costs money to the manufacturer of the sign, but keeps your building from burning to the ground.

6. Channel Letter Sign also
CHAPTER TWO
The Contents of Your
Channel Letter Sign also
Makes up the Cost

7. “Make the best quality of goods
Standard Channel Letter Set Components: Every set of channel letters has these elements and sometimes a raceway.
“Make the best quality of goods
Possible at the lowest cost possible, paying the highest wages possible.”
- Henry Ford

8. Channel Letter Components
THE DEVIL IS IN THE DETAILS
Evaluate the materials quoted:
A good channel letter sign needs to be fabricated by quality materials. Light Emitting Diode (LED) signs can be expensive due to the cost to manufacture LED's with specific ranges of light. Producing an LED to emit white light requires a very precise manufacturing process, driving up the cost of the LED module.
COST FACTORS:
Number of Letters: The more letters, the higher the price
Letter Height: The taller and longer the letter the more materials required
Colors: Red is the least expensive and most commonly used. Red LED’s are easier to manufacture than white LED modules- Adding surface elements adds cost
Custom Elements: Raceways, wire ways, and logo boxes can drive up the cost quickly
Letter Type: Front Lit, Reverse Lit, Open Faced Neon

9. CHAPTER THREE
SIMPLE ESTIMATION

10. Pricing Example Estimating Cost Example
Using the factors we established on the previous page we will price a simple set of front lit Channel Letters.
SIMPLE COST CALCULATION:
Number of Letters: Veggiegrill has 11 letters
Letter Height: Standard Front lit price per vertical inch is $12 retail for this standard letter set. We will assume an average 18”H letter.
Simple Formula: 18”H Letter X $12 per inch = $216 per letter or $2376 for all 11 letters. This is the price you would pay for this set without installation.

11. Remember additional considerations when estimating
Adding a raceway or Wireway to a sign can be expensive. You should expect to pay around $45 – $60 per linear foot of painted raceway
A larger sign will require more power supplies to light it. You should expect to pay $95 to $125 per power supply
Remember, a quality set of channel letters will last for 10 to 20 years, if built well, depending upon various factors.
Why buy your next Channel Letter sign from Signdealz?
VOLUME: We buy from the largest wholesale sign builders in the country and negotiate our prices as low as possible on every sign, then pass the savings on to you!
PRICE: Your not paying for a bunch of overhead. Our entire company is digital!
QUALITY: We ensure all of our partners are UL rated and build their products to the highest quality standards possible.
Call for a free quote