2. Agenda Audit Report SEO Recommendation Keywords Suggestion
Meta Title Tag Analysis
Meta Description Tag Analysis
H1 Tag Analysis
H2 Tag Analysis
Alt Tag Analysis
Mobile Speed
Desktop Speed
Website Load Time
W3C Validation
Recommendation
Keywords Suggestion

3. SEARCH ENGINE OPTIMIZATION
Reach consumers in an organic way
SEARCH ENGINE OPTIMIZATION

4. Overall Audit Title Found, Need Improvement
Factors
Status
Suggestion
Title
Found, Need Improvement
Need to optimize it based on targeting Keyword.
Meta Description
Meta description usually shows in search engine results as a description of page and it should encourage to visit your site.
Meta Keyword
Not Found OK
Canonical Error
H1 Tag
Need to optimize it based on Keyword Selection
H2 Tag
20 H2 tags Found
Need to optimize it based on keyword selection
Image alt attribute
Found ok
Text to HTML Ratio
6.99%
Need to Optimize
Google Plus Publisher page
Found but need to optimize
website is missing a rel="Publisher" tag for linking to your Google+ Page.
Custom 404 Error handling page
XML Sitemap
HTML Sitemap
Need to optimize html sitemap
Underscore in URL
19 URLs are not SEO Friendly
Need to Optimize.
Robots.txt
Mobile Speed
Slow
Recommended to Optimize Website speed for mobile Version also
Favicon
Structure Data Markup
Not implemented
Recommended to implement structured data markup
W3C Error
90 Error & 352 Warning
Need to be optimize
Load Time
11.84sec
Social Activity
Mobile Friendly
Hreflang Tag
Needs to be added

5. Meta Title Tag Analysis
Title tags found
Title tags are a very important part of visibility, and the title tag of each page on your site should be unique and descriptive of the page's contents.
Title tags should be under 70 characters (including spaces), and emphasize page content over site branding.
Title should be unique including the targeted keywords for the homepage and followed by ‘Brand name’. The character limit should be less than 70 (including spaces)

6. Meta Description Tag Analysis
META description tags can increase the CTR by promoting the value of your site with friendly marketing text.
Absent or poorly written META description tags can cause search engines to use text from other areas of your Web site, which means you can miss the opportunity to accurately represent your site's value proposition to potential customers.
META description text can be optimized for biba.com for potential search customers with a more targeted value proposition.

7. H1 tag should be added with targeting Primary Keyword
H1 Tag Analysis
H1 not found
Existing Website Does not take full advantage of H1 tag. Recommended to include Primary Keywords in H1 tag to take full advantage. You can use only 1 H1 tag per webpage.
H1 tag should be added with targeting Primary Keyword

8. H2 tag should be added with targeting Secondary Keyword
H2 Tag Analysis
20 H2 tag found
Existing website does not take full advantage of H2 tag. Recommended to include Secondary Keywords in H2 tag to take full advantage. You can use only 3 H2 tag per webpage.
H2 tag should be added with targeting Secondary Keyword

9. Desktop speed is Average. Recommended to improve mobile speed.
Website does not take full advantages of mobile users.
Desktop speed is Average. Recommended to improve mobile speed.

10. Mobile speed is slow. Recommended to improve Desktop speed.
Website does not take full advantages of Desktop users.
Mobile speed is slow. Recommended to improve Desktop speed.

11. Website’s Load time is slow. Recommended to improve load time
Website Load Time
Website is slow.
Slow page load time is one of the biggest complaints of web users
Website’s Load time is slow. Recommended to improve load time

12. Recommended to fix these W3C Error and warnings
W3C Validation
We found W3C Validate Errors (90) and warnings (352)
W3C Errors can harm website’s structures and ranking.
Recommended to fix these W3C Error and warnings

13. Recommendation
Site have lots of technical problem which need to be resolved on immediate basis
Search engine strength is low, hence content and code improvement needs to be done to raise the strength of website
HTML sitemap should designed as per the website theme
Website doesn’t take full advantage of H1 and H2 tags
Website doesn’t take full advantage of ALT tags
Website doesn’t take the full advantage of Meta’s
Mobile Speed is slow, hence it should be recommended to optimize website for mobile speed
Need to optimize Google+ publisher page

14. Recommendation
9. URL Structure is not Good. Need to create SEO Friendly URLs
10. Content Not fund on internal pages
11. Few Internal Pages have duplicate meta Titles. Need to Optimize it.
12. Website's load time is higher
13. Google local listing not found

15. Keywords Suggestion Category Keyword Avg. Monthly Searches Home Page
indian ethnic wear online
100 – 1K
ethnic wear online for womens
buy indian ethnic wear
10 – 100
ethnic wear online for girls
indian ethnic wear for women
online shopping ethnic wear for women
ethnic indian wear for women
indian ethnic designer wear for women
Mix and match
mix and match dresses
mix and match clothes online
fashion mix and match outfits
mix and match clothes for womens fashion
mix and match outfits for women
0 – 10
mix and match clothes for women
mix and match suits for women
mix and match skirts and tops
mix and match bikini tops and bottoms

16. Category
Keyword
Avg. Monthly Searches
Jumpsuits
buy women jumpsuits online
10 – 100
evening jumpsuits for women
elegant jumpsuits for women
designer jumpsuits for women
summer jumpsuits for women
dressy jumpsuits for women
long jumpsuits for women
lace jumpsuits for women
jumpsuits for women online shopping india
cheap jumpsuits for women online
online jumpsuits for women india
womens coat and jacket
womens jacket and coats
woman's black leather jacket
0 – 10
womens short leather jacket
brown denim jacket womens

17. Category
Keyword
Avg. Monthly Searches
kurtas
kurtas for women online shopping
10 – 100
long kurtas for women online shopping
online shopping of kurtas for girls
buy kurtas online women
kurtas for women buy online
Kurtis
designer short kurtis for women
indian short kurtis for women
online shopping for short kurtis
short kurtis collection
Skirts
short skirts online shopping
100 – 1K
long skirts for women online
indian skirts online shopping
women skirts online shopping
long skirts for women online shopping
summer skirts for women
straight skirts for women
blue skirts for women
black and white skirts for women
skirts on sale for women
0 – 10
linen skirts for women
black straight skirts for women

18. Category
Keyword
Avg. Monthly Searches
Tops
cheap crop tops online
10 – 100
buy ladies tops online
100 – 1K
tops for women online shopping
long tops for girls online shopping
skirts and tops online shopping
short sleeve tops womens
short tops online shopping
tops with short sleeves
short tops for skirts
Dresses
designer summer dresses
indian designer dresses online
buy women dresses online
cocktail party dresses for women
online shopping for dresses for women
online shopping ladies dress
online dress shopping for ladies
ladies dress online shopping
online dresses for womens
women dresses online shopping

19. Category
Keyword
Avg. Monthly Searches
Bottom
latest bottom wear for ladies
10 – 100
latest bottom wear
bottom wear for girls
bottom wear for womens
Churidar
online shopping for women churidars
churidars for women online shopping
designer churidars for women
churidar kurta for women
kurta churidar online shopping
churidar kurta set online india
churidar dress online shopping
100 – 1K
womens churidar online shopping
ladies churidar online shopping
party wear churidar online shopping
Jacket
studded leather jacket
studded jean jacket
black studded leather jacket
women's studded leather jacket

20. Category
Keyword
Avg. Monthly Searches
Anarkali
designer wear anarkali dresses
10 – 100
designer anarkali dresses online
online shopping of anarkali dresses
anarkali party wear dresses online shopping
designer anarkali suits online shopping
100 – 1K
anarkali suits online shopping india
Tunics
latest collection of tunics
designer tunics for women
tunics for women online shopping
indian style tunics for women
buy tunics for women
buy designer tunics
fashion tunics for women
tunics for tall women
silk tunics for women
work tunics for women

21. Category
Keyword
Avg. Monthly Searches
Patiala
patiala salwar online shopping
100 – 1K
printed patiala salwar online shopping
cotton patiala salwar online shopping
10 – 100
buy white patiala salwar online
phulkari dupatta patiala
printed patiala salwar with dupatta online shopping
patiala salwar and dupatta set online shopping
chiffon dupatta
chiffon dupatta online shopping
printed chiffon dupatta
pure chiffon dupatta
chiffon dupatta online
cotton dupatta
cotton dupatta online shopping
cotton printed dupatta
cotton dupatta online

22. Category
Keyword
Avg. Monthly Searches
Lehanga
lehanga choli for kids
10 – 100
lehanga for kids
100 – 1K
lehanga for girls
lehenga choli for kid online
lehenga choli online shopping in india
lehenga choli for baby girl
designer lehenga choli for kids
latest lehenga choli designs for girls
kids lehenga choli indian
designer kids lehenga choli
lehenga choli for girls online shopping
Leggings
cheap leggings for women
sweater leggings for women
colored leggings for women
long leggings for women
online shopping leggings for women
fashion leggings for women
indian leggings for women
the best leggings for women
where to buy leggings for women
0 – 10
best leggings for tall women
Purse
womens leather backpack handbag purse
womens purse wallet
womens purse online shopping
buy womens purse
buy womens purse online

23. Category
Keyword
Avg. Monthly Searches
accessories
women's accessories online
100 – 1K
women's fashion accessories
10 – 100
women's accessories online shopping
women's clothing accessories online
women's clothing and accessories online
women's clothing accessories
fashion accessories online
women s fashion accessories
women s clothing and accessories
buy women accessories online
clothing accessories for women
women accessories online store
Anarkali
anarkali dresses buy online
online shopping of anarkali dresses
online shopping for anarkali dress
buy indian anarkali dress online
latest collection of anarkali dresses
shop anarkali dresses online
online indian anarkali dresses
cheap indian anarkali dresses
A Line
strapless a line dress
simple a line wedding dress
girls a line dress
a line wedding dress with straps
a line one shoulder dress
one shoulder a line dress
open back a line dress

24. Thank You