2. MISSION STATEMENT
Maximise returns and minimise risk for investors, within five clear risk profiles.
We use advanced diversification to blend together tried and tested multi-asset strategies.
This provides investors with opportunities that others can’t replicate.

3. TRUE POTENTIAL RANGE

4. WHY ADVANCED DIVERSIFICATION?
No one fund manager can accurately and consistently
predict the market.
There will always be winners and losers.
Different strategies perform differently across
market phases.

5. OUR PHILOSOPHY ADVANCED DIVERSIFICATION Simple Multi-Asset Advanced
A mixture of equities, 
cash and bonds.
A full range of asset classes
and geographic regions
from one fund manager.
A blend of eight multi-asset investment strategies that finds opportunities for growth

6. BEHAVIOURAL SCIENCE
EXPLOITING MARKET ANOMALIES
AND DRIVING DOWN COSTS

7. BEHAVIOURAL SCIENCE FORWARD LOOKING MANAGER ENGAGEMENT
Working with world-class fund managers allows us to:
discover core themes for the short, medium
and long term investment future
manage volatility; and
find opportunities for growth that others
can’t replicate.

8. 120,000 Holdings 17 Asset Classes 28 Sub-Asset Classes
DATA SCIENCE
WORKING AT SCALE
120,000 Holdings
17 Asset Classes
28 Sub-Asset Classes
8 World-Class Managers

9. DATA SCIENCE EFFECTIVENESS AT SCALE
As we use our own funds in the Portfolios, we can:
analyse more holdings,
much faster and,
more cost effectively than anyone else.

10. PIONEERING TECHNOLOGY
ON DEMAND ACCESS
You and your clients are the first to know
how the Portfolios are performing with:
Instant access online 24/7
Apps for mobile and tablet

11. PIONEERING TECHNOLOGY
TOP UP 24/7
World-first impulseSave® technology
Clients can add to assets from £1
Clients stay on target and reach their
goals sooner

12. DECISION MAKERS Colin Beveridge Chris Leyland Daniel Harrison
Chief Investment Officer
True Potential Investments
Chris Leyland
Deputy Chief Investment Officer
True Potential Investments
Daniel Harrison
Managing Partner
True Potential Investments
Mark Henderson
Senior Partner
True Potential Investments

13. DECISION MAKERS Richard Lloyd David Hollis Michael Rhodes Mark Colwell
Managing Director
UBS Asset Management
David Hollis
Senior Portfolio Manager
Multi-Asset, Allianz
Michael Rhodes
Executive Director
Goldman Sachs
Mark Colwell
Portfolio Manager
Columbia Threadneedle

14. DECISION MAKERS Marcus Brookes Jason Collins Ritta Hujanen
Head of Multi-Manager
Schroders
Jason Collins
Head of UK Investment
Management Unit, SEI
Ritta Hujanen
Investment Director
Close Brothers
Chris Darbyshire
Chief Investment Officer
7IM

15. GLOBAL EXPERTISE AT WORK FOR YOU

16. INDEPENDENT REVIEW INVESTMENT COMMITTEE George Peebles Raoul Fraser
Non-Executive with over 30 years
legal and accounting experience
Previously a Development Director
of Aegon
Specialisation –
Mergers & Acquisitions
Raoul Fraser
Hedge fund Manager at
John Street Capital
Former Executive Director
at Goldman Sachs
Specialisation-
Alternatives
Russell Hogan
Managing Partner of
Dundas Global
Formerly CIO then CEO
of Kames Capital with
responsibility for £33bn
Specialisation -
International Investing
David Keir
Head of Research Global Equities
Saracen Fund
Former Head of Research at
SWIP UK Equities
Specialisation -
Company Analysis

17. TRUE POTENTIAL PORTFOLIOS
We use advanced diversification to create Portfolios stronger than the sum of their parts.
By blending active and passive strategies, and different manager approaches by each manager, we exploit market inefficiencies and lower costs.

19. OPTIMISING THE PORTFOLIOS
Risk
(Portfolios)
Risk
(+Portfolios)
Risk
(Income Portfolios)

20. OPTIMISING THE PORTFOLIOS
Expected
Return
Risk-Adjusted
Return
Cost

21. REBALANCING We only rebalance when:
Portfolio is not optimised on our factors
There is need to allocate more or less to a particular
style or strategy
Underlying asset allocation can be tilted through
manager selection

23. SUPPORTING INVESTORS Welcome Pack
Customised Investment Policy Statement
Personal Welcome Letter
Guide to Client Site
Ongoing
Top up on-the-go with impulseSave®
24/7 client site online, tablet & mobile
Quarterly
‘True Insight’ Magazine
‘True View’ Client Newsletter

24. TRUE POTENTIAL PORTFOLIOS
THREE REASONS WHY
1. No charge for discretionary fund management
2. Advanced multi-asset diversification
3. Low cost, managed volatility & optimised for returns

25. TRUE POTENTIAL PORTFOLIOS
SUMMARY
World-class fund manager partners
Advanced multi-asset diversification at low cost
Pioneering investment technology