1. DISTRICT 7360 MEMBERSHIP SEMINAR August 5, 2017 – State College, PA
August 19, 2017 – Martinsburg, WV

2. Mike Hornby, District Governor Karen Teichman, District Trainer
Presenters:
Mike Hornby, District Governor
Karen Teichman, District Trainer
Swan Stull, District Governor Nominee
Jim Eberly, District Membership Chair

3. SESSIONS Is Your Club Healthy? Building a Diverse Club
Strategies for Attracting New Members
Kick-start Your New Member Orientation
Best Practices for Engaging Your Members
Practicing Flexibility and Innovation
Your Membership Plan

4. Is Your Club Healthy?

5. LEARNING OBJECTIVES
Identify which areas need attention in order for your club to be more vibrant
Offer specific suggestions to improve in the areas where your club is struggling

6. Is Your Club Healthy? Assess what’s working
Understand what needs attention
Positive Experience
Service projects & Fun with fellow members

7. Is Your Club Healthy?
Member involvement and a voice in the club’s future
Public image
Good leadership
Rotary Club Health Check

8. TAKE ACTION Survey your club Rotary Resources Rotary Club Health Check
Be a Vibrant Club
Membership Assessment Tool
Strengthening Your Membership: Creating Your Membership Development Plan
Strategic Planning Guide

9. Building a Diverse Club

10. LEARNING OBJECTIVES
ID the major professions and demographics in your community
Understand how to use Rotary’s classification and member diversity assessment tools to broaden your club’s membership

11. BUILDING A DIVERSE CLUB
Diversity boosts your club’s capacity to serve
Rotary’s member diversity and classification assessment tool
Committee to conduct, study and act

12. TAKE ACTION
Membership Committee to conduct assessment, study results and act on the findings
Rotary resources
Diversifying Your Club: A Member Diversity Assessment
Representing Your Community’s Professions: A Classification Assessment

13. Strategies for Attracting New Members

14. LEARNING OBJECTIVES Create an approach for attracting new members
Develop a plan for engaging prospective members

15. STRATEGIES FOR ATTRACTING NEW MEMBERS
Assess club strengths and weaknesses
What’s missing?
ID potential candidates
Value proposition

16. TAKE ACTION Engage prospective members Rotary resources
Finding New Members: A Prospective Member Exercise
Customizable club brochure
Creating a Positive Experience for Prospective Members
Discover Rotary presentation

17. Practicing Flexibility and Innovation

18. LEARNING OBJECTIVES Identify ways to make your club more flexible
Understand the value of accommodating members’ needs

19. PRACTICING FLEXIBILITY AND INNOVATION
Freedom to be vibrant
2016 Council on Legislation changes
Risk taking
Member likes and dislikes

20. TAKE ACTION Imagining the Future Rotary Resources
Frequently Asked Questions
Start Guide for Alternate Membership Types
Start Guide for Flexible Meeting Formats

21. Kick-start Your New Member Orientation

22. LEARNING OBJECTIVES
Identify aspects of new member orientation to add to your program
Develop an effective orientation for new members

23. KICK-START YOUR NEW MEMBER ORIENTATION
Orientation begins before a member joins
Involve members at all stages
Assign a Mentor
Evaluate your orientation program regularly

24. TAKE ACTION Evaluate your new member orientation Rotary resources
Introducing New Members to Rotary: An Orientation Guide
New Member Welcome Kit
Rotary Basics
Connecting for Good

25. Best Practices for Engaging Your Members

26. LEARNING OBJECTIVES Use Rotary tools to understand why members leave
Develop a strategy to engage members at different stages of their membership

27. BEST PRACTICES FOR ENGAGING YOUR MEMBERS
Membership loss in the first 2 years
Interview and exit survey
Membership satisfaction survey
Implement results of membership satisfaction survey

28. TAKE ACTION Add exit survey and membership satisfaction survey
Rotary resources
Improving Your Member Retention: Retention Assessment and Analysis
Enhancing the Club Experience: Member Satisfaction Survey
Understanding Why Members Leave: Exit Survey
Understanding Membership Reports: Getting Started

29. Your Membership Plan

30. LEARNING OBJECTIVES Create or Refine a vision for your club
Develop a membership plan for your club

31. YOUR MEMBERSHIP PLAN Membership plan – part of club’s strategic plan
Visualize where the club should be in 3-5 years
Involve all members
Enter and track yearly goals on Rotary Club Central

32. TAKE ACTION Create a membership development plan Rotary resources
Strengthening Your Membership: Creating Your Membership Development Plan
Strategic Planning Guide
Be a Vibrant Club
Rotary Club Central Membership Reports

33. Evaluation Form
THANK YOU
For attending!