1. Search Engine Domination
Spring, 2008

2. Search Engine Domination: What Is It?
Generate leads through thought leadership, Internet Marketing
Integrate search engine optimization and lead capture with existing website
Streamline lead generation efforts with sales flow via customer relationship management (CRM) and sales cycle marketing systems

3. Search Engine Domination: Process
Lead Generation
Tools
Lead Distribution
&
Sales / Marketing
Management
Follow-up / Conversion
Referral Generation
Landing Pages
Search Engine Marketing
Social Marketing
Thought Leader Marketing
Direct Marketing
Customer Relationship Management (CRM) Platform
Sales Cycle Marketing Platform
General Search
Web
Site

4. Search Engine Marketing
Keyword Discovery
1000’s of relevant searches per month
Identify thousands of non-obvious terms
Create compelling ads with a meaningful offer
Paid Search Management
Daily position and bid management
Ad testing & Optimization
Reporting
Conversion Optimization
Funneling
Dedicated landing pages
Aggressive Lead Capture
Enables immediate call-backs

5. Proactive Social Marketing
Sophisticated Expertise and Tools
Three separate software tools,
Social Networks
MySpace, Facebook, HubPages, etc.
Social Bookmarking
Del.i.cious, Reddit, StumbleUpon, etc.
Classified Ad Networks
Craigslist, New York Times, Backpage, GoogleBase, LiveDeal, Oodle, Vast, Edgeio, etc.
Proactive Social Marketing
Metro by metro ads

6. Thought Leadership Marketing
Dominate natural search rankings in any market
Leverage knowledge of the exact terms people use and what volumes/competition they contain
Example Provided: San Antonio Luxury Condos
Rankings in top 10
Google: 20% out of 250k
Yahoo: 50% out of 1.6M
MSN: 80% out of 500k

7. Internet Marketing Programs
Level One
Level Two
Search: PPC
Weekly per click ad management
Daily per click ad management
Search: Natural search
Natural link optimization on multiple tiers of keywords
Analysis and Metrics
Analysis and recos on existing site based on keyword discovery
Landing Pages
Designed and Developed for all traffic
Marketing
List Management + Campaigns
Direct Marketing
Content, fulfillment, program management
Site Redesign
Revamp current site – 32 pages
Optimize navigation
No Flash, no integration
Revamp current site – add pages (total 50 pages)
Home page 3 frame flash
Integration
$3K/month + PPC media
$5K/month + PPC media
$4K total
$10K total

8. Backups

9. Scenarios to Discuss Scenario One: Internet Marketing only.
Search Marketing – Daily Pay per click ad management across thousands of terms
Search Marketing – Natural Link Domination in keyword niches (20-50% control of all links on top 10)  
SEO analysis and recommendations on existing site based on keyword discovery
Landing pages for all traffic
Scenario Two:  Internet Marketing + Sales Acceleration Platform
Internet Marketing Plan (above)
Sales Acceleration Platform (CRM system + Sales Cycle Marketing System) – Software and Marketing Customization + 50 user license + Content form/Landing page integration
Marketing  - List management + Campaigns
Scenario Three:  Internet Marketing + Sales Acceleration Platform + Webinar and Direct Marketing
Internet Marketing (above)
Sales Acceleration Platform (above)
Marketing + Webinar marketing ( s, lists)
Direct Marketing Support – write/design content (including door openers), fulfillment, sales calls coordination
Excludes:  webinar content, events, PR, corporate collateral, whitepapers, ads, although we can do those too.