1. AvePoint Battle Card for Office 365
Intended for internal sales - not partners
Company Overview
Products / Solution Summary
Company History
Company Name: AvePoint Headquarters: Jersey City, NJ but Engineering works primarily out of Beijing, China Founded: 2001 Ownership: Private - raised $90M in 2 private equity rounds from Goldman Sachs and Summit Partners
Revenue: $80M+
Positions itself as: Positions itself as the Microsoft expert, allowing enterprise customers to migrate, manage and protect their Office 365 and SharePoint service. Primarily used by on-prem companies who want to migrate to Office 365. Specialty is in migration - this is not a cloud company! It should be noted that DocAve is a product line of AvePoint, not an individual company.
Product Offerings & Pricing
Office 365 backup: ~$2 per user per month strictly for Office 365 backup
Founded in 2001, AvePoint is privately held and headquartered in Jersey City with the majority of their employees based out of Beijing, China. Their backup product was added on as an extension of their migration services and is manned by a small office of about employees.
Questions To Ask
AvePoint Weaknesses
Backupify is better because...
Are you looking for a SaaS backup vendor or an on-prem solution provider? AvePoint is primarily a migration company, whereas Backupify is a backup company. We were built in the cloud and as a result of our 8 years of experience, we’ve made a number of advancements in backup technology. How important is it to you that our business decisions are being made based on your backup products?
Lack of cloud expertise and focus
Backupify is a cloud expert with over 9 years experience in SaaS app backup
How much data are you trying to store? How important is it that your backup solution supports your business as it grows? AvePoint modeled their backup product after their migration tools, meaning that they attempt to bulk grab data from Microsoft Migration APIs, which are highly inefficient. We backup individual users by each service they use - this method allows us to scale by backing up data with much greater efficiency.
Struggles to scale - clients with 1TB+ of storage start getting inconsistent backups (ex: British Land saw only 80-90% backup success)
Scales with Enterprise growth
How much time do you have in your day-to-day to manage the nuances of your data backup across all of your company’s users? Setup in Backupify takes about 5 minutes and the addition or removal of users is fully automated. AvePoint is going to need you to install their software before proceeding, which requires some coding, and needs frequent user maintenance.
Lack of setup automation; hard to use
Easy to use; automated setup and user management functions
How much data are you currently storing in Azure? How much is it costing you for additional storage in Azure?
Companies must support their own storage on Azure
Unlimited Storage in Datto-owned cloud
AvePoint Weaknesses:
Lack of cloud expertise and focus
Struggles to scale - clients with 1TB+ of storage start getting inconsistent backups (ex: British Land saw only 80-90% backup success)
Lack of setup automation; hard to use
Questions:
“Are you looking for a SaaS backup vendor or an on-prem solution provider? AvePoint is primarily a migration company, whereas Backupify is a backup company. We were built in the cloud and as a result of our 8 years of experience, we’ve made a number of advancements in backup technology. How important is it to you that our business decisions are being made based on your backup products?”
“How much data are you trying to store? How important is it that your backup solution supports your business as it grows? AvePoint modeled their backup product after their migration tools, meaning that they attempt to bulk grab data from Microsoft Migration APIs, which are highly inefficient. We backup individual users by each service they use - this method allows us to scale by backing up data with much greater efficiency.”
“How much time do you have in your day-to-day to manage the nuances of your data backup across all of your company’s users? Setup in Backupify takes about 5 minutes and the addition or removal of users is fully automated. AvePoint is going to need you to install their software before proceeding, which requires some coding, and needs frequent user maintenance.”

2. AvePoint Battle Card for Office 365
Intended for internal sales - not partners
Company Overview
Products / Solution Summary
Company History
Company Name: AvePoint Headquarters: Jersey City, NJ but Engineering works primarily out of Beijing, China Founded: 2001 Ownership: Private - raised $90M in 2 private equity rounds from Goldman Sachs and Summit Partners
Revenue: $80M+
Positions itself as: Positions itself as the Microsoft expert, allowing enterprise customers to migrate, manage and protect their Office 365 and SharePoint service. Primarily used by on-prem companies who want to migrate to Office 365. Specialty is in migration - this is not a cloud company! It should be noted that DocAve is a product line of AvePoint, not an individual company.
Product Offerings & Pricing
Office 365 backup: ~$2 per user per month strictly for Office 365 backup
Founded in 2001, AvePoint is privately held and headquartered in Jersey City with the majority of their employees based out of Beijing, China. Their backup product was added on as an extension of their migration services and is manned by a small office of about employees.
Sharp Sticks
AvePoint is very well-known in Microsoft space - people who are moving from on-prem to O365 recognize them
How to knock them out: “How important is it to you that your backup provider has had a track record of success? How important is it to you that your backup provider have a history of backing up SaaS apps? How important is your data if you’re willing to go with an on-prem migration company rather than industry experts?”
AvePoint offers configurable storage locations: your data can be stored in a private cloud, Microsoft Azure, AWS or Dropbox
How to knock them out: “How comfortable are you with having your data stored in a 3rd party location that’s subject to things like shared bandwidth, security breaches or downtime? Datto’s private cloud is purpose built for backup and recovery, so it’s designed to work. Also, you’ll never share bandwidth with unrelated services (ie Netflix on AWS).”
Leveraging Datto’s cloud allows us to pass cost savings onto you as we do not charge for storage fees - leveraging a public cloud doesn’t provide the same kind of savings over time.
AvePoint has a more granular SharePoint backup tool (layouts, permissions etc.)
How to knock them out: “Can they backup all of your data in a timely fashion given and restore at the individual document level given its size? If you’re looking to store over a TB of data, AvePoint may not be able to back up all of your data.”
AvePoint is very well-known in Microsoft space - people who are moving from on-prem to O365 recognize them
How to knock them out: “How important is it to you that your backup provider has had a track record of success? How important is it to you that your backup provider have a history of backing up SaaS apps? How important is your data if you’re willing to go with an on-prem migration company rather than industry experts?”
AvePoint offers configurable storage locations: your data can be stored in a private cloud, Microsoft Azure, AWS or Dropbox
How to knock them out: “How comfortable are you with having your data stored in a 3rd party location that’s subject to things like shared bandwidth, security breaches or downtime? Datto’s private cloud is purpose built for backup and recovery, so it’s designed to work. Also, you’ll never share bandwidth with unrelated services (ie Netflix on AWS).”
Leveraging Datto’s cloud allows us to pass cost savings onto you as we do not charge for storage fees - leveraging a public cloud doesn’t provide the same kind of savings over time.
AvePoint has a more granular SharePoint backup tool (layouts, permissions etc.)
How to knock them out: “Can they backup all of your data in a timely fashion given and restore at the individual document level given its size? If you’re looking to store over a TB of data, AvePoint may not be able to back up all of your data.”