BRC RAM – FEBRUARY ‘17 1.

BRC RAM – FEBRUARY ‘17 1

The Transformation of an Audience Measurement System
BRC RAM COMES OF AGE The Transformation of an Audience Measurement System n=30,000 7 Jan 22 Dec 2

BRC RAM – MILESTONE CHART
We are here n=7500 n=7500 n=7500 n=7500 We are here Q1 (Jan – Mar) 4 days old new born Q2 (Apr – Jun) 7 year old child Q3 (Jul – Sep) 14 year old adolescent Q4 (Oct – Dec) 21 year old adult n=30,000 7 Jan 22 Dec 3

BRC RAM - VITAL SIGNS

BRC RAM – VITAL SIGNS Universe: Population age 15+ 38,3 million 9

BRC RAM – VITAL SIGNS Random selection, household flooding 30,872 Households 69,569 Individuals Jan–Dec’16 sample 10

39 60% 274 20% 20% BRC RAM – VITAL SIGNS
Consistent area split (sample frame) Stations included 60% 39 274 Metro Commercial and PBS stations Community stations 20% Small Urban 20% Rural 12 months sample: An additional 52 stations can be reported as they have a sample greater than 40. 11

STABILITY & TRENDING Jan–Dec’16 (sample=69,569 diaries)
Apr-Sep’16 (sample=36,879 diaries) Jul-Dec’16 (sample=33,122 diaries) 12

SCRUTINY & WEIGHTING

    THE FOUR GATES SAMPLE GATE STABILITY GATE WEIGHTING GATE
STATION CHANGE GATE 14

83% 84% 81% WEIGHTING Weighting efficiency JAN-JUN’16 APR-SEP’16
JUL-DEC’16 83% 84% 81% 15

KEY soundbites

RADIO REACH is … Apr-Sep 2016 Jul-Dec 2016 93% weekly reach =
Total Mon-Fri Sat Sun Total Mon-Fri Sat Sun 93% weekly reach = 35,4 million listeners listening anytime in the week 93% weekly reach = 35,5 million listeners listening anytime in the week 76% daily reach (Mon-Fri) = 28,9 million listeners on an average weekday 76% daily reach (Mon-Fri) = 29,2 million listeners on an average weekday 17 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

… EVERYWHERE! 9.2m 6.9m 4.0m 4.4m 3.3m 2.3m 2.7m 1.7m 670k 91% = 92% =
LP 90% = 2.3m 89% = 2.7m GP NW MP 86% = 1.7m FS KZN NC 96% = 6.9m 80% = 670k EC 89% = 4.0m WC 95% = 4.4m 18 Source: BRC RAM Jan-Dec’16 (n=69,569)

4h00 LONG LISTENING % Total: 3h30 3h54 4h06 4h12 4h18 4h36 5h00 3h36
GP KZN MP WC NC EC FS % LP NW 3h30 3h54 4h06 4h12 4h18 4h36 5h00 Total: 4h00 3h36 4h12 4h30 I W C B W 2h42 3h24 3h54 4h06 English Afrikaans Sepedi Zulu Tsonga Setswana Venda Xhosa Swati Sesotho Ndebele 3h06 3h48 3h54 4h06 4h12 4h24 4h30 4h36 20 Source: BRC RAM Jan-Dec’16 (n=69,569)

HEAVY LISTENING 52% Heavy Medium Light 27% (>20 hours pw)
21% 21 Source: BRC RAM Jan-Dec’16 (n=64,316), filtered on radio listeners

listen to only one station
LOYAL LISTENERS % KZN 56 58 64 65 69 70 73 77 GP WC EC MP NC FS NW LP Total: 64% listen to only one station 60 65 68 % English Xhosa Setswana Afrikaans Sepedi Tsonga Zulu Sesotho Swati Venda Ndebele 60 61 63 65 66 68 70 71 % 22 Source: BRC RAM Jan-Dec’16, Filter: radio listeners (n=64,316)

DEVICE captures HOW 77% 37% 26% 9% 2%
TV Radio Vehicle radio Cell phone Computer 23 Source: BRC RAM Jan-Dec’16 (n=69,569)

LOCATION captures WHERE
88% 33% 10% 6% Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home 24 Source: BRC RAM Jan-Dec’16 (n=69,569)

12 MONTH DATA PROVIDING KEY STATION MEASURES FOR MORE STATIONS

Exclusive listeners (%)
KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Ukhozi 5,484 7,311 3h18 Umhlobo Wenene 4,016 5,253 3h42 Lesedi FM 2,406 3,416 3h30 Metro FM 2,221 3,931 1h42 Thobela FM 2,020 2,829 3h06 Motsweding FM 1,797 2,621 RSG 998 1,386 3h12 Ikwekwezi 921 1,324 Gagasi 829 1,344 2h06 Jacaranda FM 742 1,247 1h54 26 Source: BRC RAM Jan-Dec’16 (National: n=69,569)

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Munghana Lonene 717 1,019 3h18 Ligwalagwala 673 934 3h12 East Coast Radio 660 970 2h00 947 611 926 1h48 Phalaphala 600 827 3h30 Heart FM 564 787 2h48 5FM 511 862 1h36 Kaya 472 837 KFM 458 672 2h24 YFM 360 648 1h30 27 Source: BRC RAM Jan-Dec’16 (National: n=69,569)

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Algoa FM 358 541 2h18 Good Hope 348 551 2h00 702 305 509 1h36 Radio 2000 208 425 1h30 Capricorn 192 430 1h18 Lotus FM 182 281 1h54 OFM 169 271 2h30 North West FM 137 230 2h06 Smile 97 140 SAfm 95 175 1h42 28 Source: BRC RAM Jan-Dec’16 (National: n=69,569)

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d trufm 70 134 1h36 Power 64 104 2h18 CapeTalk 62 87 Classic FM 41 67 1h24 Vuma 38 73 Rise 28 47 2h42 29 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Jozi 299 495 2h12 Unitra (UCR-FM) 177 311 1h42 Radio Tygerberg 141 225 2h24 Vukani 125 233 1h36 Star FM 124 172 3h24 Mahikeng 112 161 2h36 Radio Zibonele 102 193 2h00 Kasie 101 167 Radio Gamkaland 98 138 3h18 CCFM 94 144 30 Source: BRC RAM Jan-Dec’16 (National: n=69,569)

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Voice of the Cape 94 127 3h12 Forte 89 159 2h00 Voice of Tembisa 88 130 2h36 Thetha 87 141 2h42 Moretele 80 134 2h30 Valley 68 103 2h18 Izwi LoMzansi 67 104 2h24 Alfred Nzo 126 2h06 Bok Radio 96 Soshanguve 65 107 31 Source: BRC RAM Jan-Dec’16 (National: n=69,569)

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Inkonjane 65 118 2h00 QwaQwa 64 98 3h00 Mmabatho 59 87 3h18 Hindvani 57 90 2h06 Kouga 55 83 Radio Pulpit/Kansel 53 1h48 Imbokodo 82 2h48 Giyani (GCR) 94 2h42 Newcastle 52 89 Sekgosese 51 110 1h24 32 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Moutse 50 74 3h48 Emalahleni 49 79 1h54 Kurara 2h48 Umgungundlovu 48 75 2h30 Nkomazi 72 2h36 Divine/Itheku 45 60 3h24 Radio NFM 53 4h30 Radio Riverside 44 58 3h42 Mkhondo 42 62 Kopanong 41 67 2h06 33 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Bosveld 40 55 4h24 Motheo 77 1h48 Radio 786 67 2h18 Mala 39 68 Kasi FM/K Radio 38 65 2h36 Radio Khwezi 37 75 1h18 Bayfm 63 1h54 Radio West Coast 36 50 3h30 East/Oos Rand 35 53 2h42 The Rock 59 3h00 34 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Rainbow 34 57 2h12 Modiri 58 2h00 Highway 55 1h42 Tubatse 52 3h00 Mosupatsela 53 3h24 Lephalale 33 67 Mdantsane 32 69 1h12 Eden 47 3h12 Kofifi 31 Mams 30 50 35 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Maputaland 29 50 1h54 Link FM 28 52 1h18 Heartbeat 45 2h54 Inanda 27 51 1h24 Sekhukhune 53 2h24 Izwi Lethemba 48 1h48 Moletsi 26 2h06 Luister 35 2h18 Radio Pretoria 25 41 Radio Teemaneng 38 2h30 36 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Icora 24 34 2h48 Vaaltar 23 36 2h12 Nongoma 35 2h06 Phalaborwa 52 1h18 Namakwaland 28 4h30 VUT 22 Univen 57 1h06 Radio Rosestad 21 3h36 Radio Atlantis 2h36 Radio KC 31 1h36 37 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Radio Islam 20 34 1h18 Zululand 31 2h12 Nkqubela 45 1h12 Khanya 19 41 Fine Music 32 1h36 Alex 18 37 Al Ansaar 28 2h00 Vibe 1h54 Lukhanji 42 Energy 17 44 1h06 38 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Bushbuckridge 16 33 1h12 Impact 15 25 1h54 Nqubeko 30 1h24 TUT 13 21 2h12 Grootfm 12 23 2h00 Mix 24 1h18 Tuks 26 1h06 Radio Helderberg 1h36 Tshwane 11 Radio Disa 17 3h18 39 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Exclusive listeners (%) Avg. hrs p.d Hot 10 23 1h00 PE FM 16 2h12 Kingfisher 9 15 2h18 Bush Radio 8 17 1h12 Kumkani 7 19 0h54 40 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Additional stations available in the 12 month sample

DEVICE & LOCATION

Station listening by DEVICE Commercial and PBS
TV Radio Vehicle radio Cell phone Computer 42 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by DEVICE Community

Station listening by LOCATION Commercial and PBS
Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home 49 Source: BRC RAM Jan-Dec’16 (National: n=69,569) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION Community

THE CURVE (LONG, HEAVY, LOYAL)
% Radio listening by ¼ hour - National Avg. ¼ hour (Mon–Fri; Sat–Sun) 56 Source: BRC RAM Jan-Dec’16 (n=69,569)

THE PROVINCES

Mpumalanga LP GP MP NW FS KZN NC EC WC 58

4h06 % Listening Mpumalanga
Total Mon-Fri Sat Sun Avg. per day 4h06 % Mpumalanga 60 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Mpumalanga: n=3,728)

MPUMALANGA - SHARE Share of Audience Share of Listening
(% of 2,7m listeners who listen in a week) Share of Listening (% of 4,3b listening minutes a week) 61 Source: BRC RAM Apr-Sep’16 (n=1,975); Jul-Dec’16 (n=1,628)

EASTERN CAPE GP MP LP NW NC WC EC FS KZN 62

4h36 % Listening Eastern Cape
Total Mon-Fri Sat Sun Avg. per day 4h36 % Eastern Cape 64 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Eastern Cape: n=8,438)

EASTERN CAPE - SHARE Share of Audience Share of Listening

Free State LP GP MP NW FS KZN NC EC WC 66

My name is Lulane from Bloemfontein, I speak Sotho and I listen to
FREE STATE My name is Motseng AKA DK, from Bloemfontein speak Sotho and I listen to Lesedi FM My name is Lulane from Bloemfontein, I speak Sotho and I listen to Motheo FM 67

5h00 % Listening Free State
Total Mon-Fri Sat Sun Avg. per day 5h00 % Free State 68 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Free State: n=2,976)

FREE STATE - SHARE Share of Audience Share of Listening

Gauteng LP GP MP NW FS KZN NC EC WC 70

Listening Total Mon-Fri Sat Sun Avg. per day 3h30 % Gauteng 72 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Gauteng: n=23,486)

GAUTENG - SHARE Share of Audience Share of Listening

KwaZulu-Natal LP GP MP NW FS KZN NC EC WC 74

3h54 % Listening KwaZulu-Natal
Total Mon-Fri Sat Sun Avg. per day 3h54 % KwaZulu-Natal 76 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (KwaZulu-Natal: n=11,839)

KWAZULU-NATAL - SHARE Share of Audience Share of Listening

Limpopo LP GP MP NW FS KZN NC EC WC 78

Listening Total Mon-Fri Sat Sun Avg. per day 4h12 % Limpopo 80 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Limpopo: n=4,592)

LIMPOPO - SHARE Share of Audience Share of Listening * *
(% of 3,3m listeners who listen in a week) Share of Listening (% of 5,4b listening minutes a week) * * 81 Source: BRC RAM Apr-Sep’16 (n=2,424); Jul-Dec’16 (n=2,302); *Base size too small for analysis

North West LP NW GP MP FS KZN NC EC WC 82

4h18 % Listening North West
Total Mon-Fri Sat Sun Avg. per day 4h18 % North West 84 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (North West: n=2,975)

NORTH WEST - SHARE Share of Audience Share of Listening

Northern Cape LP GP NW MP FS KZN NC EC WC 86

4h18 % Listening Northern Cape
Total Mon-Fri Sat Sun Avg. per day 4h18 % Northern Cape 88 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Northern Cape: n=1,194)

NORTHERN CAPE - SHARE Share of Audience Share of Listening * *
(% of 0,6m listeners who listen in a week) Share of Listening (% of 1,2b listening minutes a week) * * 89 Source: BRC RAM Apr-Sep’16 (n=597); Jul-Dec’16 (n=554) *Base size too small for analysis

Western Cape LP GP NW MP FS KZN NC EC WC 90

4h06 % Listening Western Cape
Total Mon-Fri Sat Sun Avg. per day 4h06 % Western Cape 92 Radio listening by ¼ hour – National; Avg. ¼ hour (Mon–Fri; Sat–Sun) Source: BRC RAM Jan-Dec’16 (Western Cape: n=10,341)

WESTERN CAPE - SHARE Share of Audience Share of Listening

KEY STATION MEASURES (THE CURRENCY)
APR’16–SEP’16 JUL’16–DEC’16

Avg. daily cume (Mon-Sun) (‘000s)
KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Ukhozi 5,522 5,584 7,389 7,310 Umhlobo Wenene 4,009 4,016 5,263 5,274 Lesedi FM 2,347 2,398 3,387 3,404 Metro FM 2,129 2,160 3,791 3,674 Thobela FM 2,052 2,047 2,865 2,802 Motsweding FM 1,705 1,754 2,525 2,510 RSG 1,087 1,020 1,486 1,387 Ikwekwezi 958 967 1,388 1,371 Gagasi 838 836 1,393 1,273 Jacaranda FM 766 794 1,283 1,270 95 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Ukhozi 3h18 3h06 Umhlobo Wenene 3h42 3h30 Lesedi FM 3h24 Metro FM 1h48 1h42 Thobela FM Motsweding FM RSG 3h12 Ikwekwezi 2h54 Gagasi 1h54 2h12 Jacaranda FM 2h00 96 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Munghana Lonene 755 729 1,099 1,027 Ligwalagwala 632 661 896 935 East Coast Radio 636 648 971 931 947 628 618 958 891 Phalaphala 471 593 697 795 Heart FM 588 578 813 764 5FM 505 507 859 822 Kaya 502 491 892 843 KFM 492 450 706 647 YFM 377 345 681 609 97 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Munghana Lonene 3h12 3h06 Ligwalagwala 3h00 East Coast Radio 1h48 947 1h42 Phalaphala 2h48 3h24 Heart FM 5FM 1h24 1h30 Kaya 1h36 KFM 2h24 2h18 YFM 98 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Algoa FM 350 328 536 499 Good Hope 357 309 546 473 702 347 290 559 459 Lotus FM 186 192 278 293 Radio 2000 201 175 413 367 OFM 173 166 302 253 Capricorn 196 164 430 306 North West FM 103 143 181 233 Smile 98 92 137 128 SAfm 83 78 159 148 99 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Algoa FM 2h12 2h00 Good Hope 2h06 702 1h42 1h36 Lotus FM 1h48 Radio 2000 1h30 1h12 OFM 2h36 Capricorn 1h18 North West FM 2h18 Smile 1h54 SAfm 100 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 CapeTalk 63 70 91 96 Power 62 68 102 trufm 57 134 118 Classic FM 42 40 67 60 Vuma 32 33 64 101 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 CapeTalk 2h12 2h18 Power trufm 1h30 1h24 Classic FM 1h36 Vuma 102 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Jozi 316 339 525 537 Unitra (UCR-FM) 185 188 329 Star FM 126 182 239 Vukani 125 145 235 263 Radio Gamkaland 96 144 140 205 Radio Tygerberg 147 141 229 219 CCFM 101 123 150 179 Kasie 92 115 153 183 Voice of the Cape 74 106 138 Mahikeng 91 151 124 103 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Jozi 2h12 2h18 Unitra (UCR-FM) 1h42 1h36 Star FM 3h42 Vukani 1h30 Radio Gamkaland 3h00 3h30 Radio Tygerberg 2h36 CCFM 2h30 Kasie 1h48 Voice of the Cape 3h06 Mahikeng 2h42 104 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Radio Zibonele 105 83 195 162 Izwi LoMzansi 71 77 108 111 Forte 94 76 164 134 Thetha 84 75 142 103 Voice of Tembisa 100 74 152 118 Newcastle 55 93 120 Moretele 78 73 135 114 Alfred Nzo 65 126 Kouga 95 145 Hindvani 58 72 105 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Radio Zibonele 2h06 1h54 Izwi LoMzansi 2h24 2h42 Forte 2h36 1h42 Thetha 2h48 3h36 Voice of Tembisa Newcastle Moretele 2h12 Alfred Nzo 1h36 Kouga 3h00 Hindvani 1h48 106 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) (‘000s) One week cume (000’s) Apr-Sep’16 Jul-Dec’16 Inkonjane 65 70 122 128 Soshanguve 73 68 113 104 Radio Riverside 58 67 84 Kurara 50 63 81 105 Bok Radio 62 107 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122)

KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Apr-Sep’16 Jul-Dec’16 Apr-Sep’16 Jul-Dec’16 Inkonjane 2h12 1h54 Soshanguve 2h30 Radio Riverside 4h30 Kurara 3h24 2h54 Bok Radio 2h06 1h48 108 Source: BRC RAM Apr-Sep’16 (National: n=36,879) and Jul-Dec’16 (National: n=33,122); ranked on Avg. daily cume

STATION DASHBOARDS

TRENDING: JAN–JUN / APR-SEP / JUL-DEC

BRC RAM – FEBRUARY ‘17 1.

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BRC RAM – FEBRUARY ‘17 1.

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