1. Why IIFL Holdings Switched from
In-house to Cloud-based Transactional Services
Kalpit Jain Chief Executive Officer
Netcore Solutions
Ronil Bandarkar
AVP - Technology
IIFL Holdings
@kalpitpjain
@Ronil76

2. Things To Remember Slides & Recording Tweet Question
Use below hashtags and handle to tweet during the webinar
@netcoresolution
#NetcoreWebinar
#Falconide
#Transactional s
Tweet
You will get an with slides and recording post webinar
Slides & Recording
Please use the chat window to ask questions during the webinar
Question

3. Speakers Kalpit Jain Ronil Bandarkar
Chief Executive Officer, Netcore Solutions
@kalpitpjain
Kalpit has played a crucial role in Netcore’s journey from a startup to a modern Indian leader in Marketing Technology space. He has over two decades of experience playing varied roles within Digital Marketing Industry. Kalpit has also been instrumental in architecting Netcore’s flagship products.
Ronil Bandarkar
AVP Technology, IIFL Holdings
@Ronil76
Ronil is AVP Technology at IIFL Holdings Ltd. He has over 15 years of experience in software development and support of which 13 years is in the Broking Industry. He has worked with IIFL for the last 6 years and prior to that was working in Kotak Securities for 7 years.

4. Certain highly critical and eagerly awaited messages…
This has become an integral part of our lives…
These are the most critical mails to your which clearly defines the customer experience at the end.
And moving ahead on the path of Digital India, this is going to prevail.
These are equally critical
...this has become an integral part of our lives.

5. Your Customers Expect the ‘Now’ Experience Great Customer Experience
Immediate
Real-time
Relevant
Personalised
Great Customer Experience

6. But Global Email Stats Say…
22% of all messages sent worldwide never reach the Inbox - Returnpath
72% of the in-house senders do not follow all the needed Authentication Policies. - Returnpath
Kalpit on:
the overall transactional & triggered business, deliverability concerns and market opportunities and how netcore’s journey/ clients.
44% of companies currently use in-house infrastructure for their transactional s. - VentureBeat

7. Transactional Emails - Most valuable for your business!
Transactional/ Triggered s have 8x open rate as compared to traditional promotional s.
They also generate 6x more revenues as compared to batch & blast.
Not only higher open rates, but also a decent reading time. Users consider them important as they’re sent basis user action or request.
High deliverability and scalability with an additional opportunity to engage users with more information, cross selling and up selling.

8. BFSI, Job Portals, Telcos & E-Wallets
The top of the chart
BFSI, Job Portals, Telcos & E-Wallets
were heavily dependent on In-house Infra with limited performance…
Here Ronil will pitch in….
What was the initial resistance for cloud based service? Security? Integration? Delivery? Benefits?

9. We want to remain focused on our core activities.
Two Different Mind-sets…
High deliverability can be achieved through experts only.
It is Expensive & Risky.
Customer Experience is our prime concern.
Not much value addition through an external partner.
We want to remain focused on our core activities.
Transactional s are best managed by IT teams – Internal.
Enhanced Reporting Mechanism can help them predict future business actions – cross-sell/ up-csell.

10. Top 5 misconceptions Cloud-based Transactional Emails
why brands don’t easily switch to
Cloud-based Transactional s

11. 1. Cost Zero Cost >> Cost is a myth
In-house infra management (capital expenses)
Costs of staffing,
Hardware
Software
Maintenance
Storage
All of which will add up over time especially as you grow.
While they desired enhanced performance Security remained the Top Challenge for not moving to cloud and experimenting any service provider in this space.

12. 2. Security/ Trust Data Theft Confidentiality Leakage Reliability/ SLA
Data Centre Locations
Access Points at server levels
Encryption Levels
Third Party Audit Reports
Their Top Customer Reference
While they desired enhanced performance Security remained the Top Challenge for not moving to cloud and experimenting any service provider in this space.

13. 3. Integration Too Tedious Live Production gets affected
Time & Resource Crunch

14. 4. Customer Support Meeting SLAS - The Up-time
Priority – Fixing issues
Consultation
100% Up-time
24x7 Support
Constant Monitoring
Proactive Consultation

15. 5. Deliverability ..The Real Challenge
Hitting the Inbox
Reaching on Time
Reporting Matrix

16. How IIFL Holdings reduced its Email Bounce Rate by 70%
Case Study
How IIFL Holdings reduced its Bounce Rate by 70%

17. Business Logs are extremely critical, and there are stern regulations which the financial services industry must abide by. We faced two major challenges:
Challenge
Lengthy man-hours were spent to fetch and upload these logs
Increased bounces in transactional s

18. SOLUTION
Netcore Falconide made the logs readily available for us in an automated manner.
The webhooks feature was implemented to pull and upload these logs in real-time, saving multiple human hours.
Inbox delivery optimisation was leveraged and a large chunk of hard bounces was cleaned up.

19. 25 hours saved every month Improved domain reputation
Trusting and switching to Netcore Falconide to take charge of IIFL’s transactional ing, helped us experience a magical change and focus on our core business.
Results
25 hours saved every month
Improved domain reputation
70% hard bounces cleaned

20. Google Postmaster – Sender (IIFL) Reputation

21. The Journey that started with
1,000 Crore s/year
Today at
A Cloud Based Triggered/ Transactional Service That Delivers s To Inbox
Here Ronil will pitch in….
What was the initial resistance for cloud based service? Security? Integration? Delivery? Benefits?
ZERO
The Journey that started with
in 2013

22. Trusted by +300 Brands Top +20 BFSI Brands Travel Portals
& Premier Airlines
Payment Gateways & Wallets
Others
Online Retail Brands
& Classified
Portals

23. Key Takeaways Email Deliverability Zero Management Cost
Scalable and Reliable Infrastructure
Organisations can focus on their Core Business

24. Experience the Falconide Demo, email us on“ “
Q/A
Experience the Falconide Demo, us on

25. We will email the recording and slides to you soon “
Thank you for joining.
We will the recording and slides to you soon  “