1. Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods May 2, 2013
Presenters:
Phil Lempert, Consumer Trend Expert
Kristin Reimers, PhD, RD, Nutrition Manager, ConAgra Foods
Moderator:
James M. Rippe, MD – Leading cardiologist, Founder and Director,
Rippe Lifestyle Institute
Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics.
Original recording of the May 2, 2013 webinar and PDF download of presentation available at:

2. Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods
NUTRI-BITES®
Webinar Series
Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods
This webinar covered:
Review current trends and food innovations in the supermarket to help families eat more healthfully
Explore at least three common myths about frozen foods as part of a healthy diet
Identify strategies to encourage clients to make sustainable food choices

3. Why this “Fresh Look at Cool Foods” webinar is so important
Consumer needs change and evolve
Retail landscape is changing
The Millenials become the new commanders of food
The new information paradigm and breaking down the “food walls” 3

4. Trends among Shoppers #2: The New Proteins #1 Boomers Reality
76 million, control 52% of $706 billion spent on food (by 2015)
Largest food influencers & purchasers
Seek health benefits:
Diabetes
High Blood Pressure
Heart Disease
Driven by prices of animal protein & health concerns
Opportunities in nuts, tofu, chickpea, eggs

5. Trends among Shoppers 44% of all eating happens alone
#3 Frozen Foods evolve into ‘Foods that are Frozen’
#4: Men in the Supermarket & Kitchen
44% of all eating happens alone
Homemade ingredients
Touting nutritional and price benefits
52% of dads are primary grocery store shopper
31% of all grocery shoppers
52% of dads plan the weekly meals

6. All about the Millenials
Trend #5:
All about the Millenials
Passionate about food
High college debt
Low paying jobs
The evolution of the “palate”
Frozen Foods
Rise of food blogs build interest
Food Truck Phenomenon
LoSoPhoMo: mobile marketing – location, social, camera
Connection, conversation and sense of community

7. Anatomy of a Frozen Meal – Grilled Chicken Marinara
Penne Pasta
Water, Whole Grain, and Semolina
Prepared on site
Not dried, cooked
Broccoli
Field to freezer same day
Frozen produce transported from supplier
Placed on tray while still frozen
Chicken Tenderloins
Marinated for juiciness (cooked twice)
Dry rub applied (garlic, onion, paprika)
Baked in oven, branded for grill marks
Sliced, individually quick freeze
Marinara Sauce
Tomatoes, sauce, wine

8. Contributors of Sodium to the Diet
Yeast Breads
Chicken & chicken dishes
Pizza

9. Sodium:
Single Serve Frozen Meals have Less Sodium than the Average American Meal
Average daily sodium intake: 3,400 mg
Average American Meal: NHANES Lunch and Dinner Average, Age yr., Males & Females

10. Frozen Meals Improve Compliance & Enhance Weight Loss
Usual Care
N = 270
Frozen Meals Treatment
Breakfast, lunch, dinner
Self-selected fruit, vegetable, dairy, etc.
Usual Care Treatment
Dietary counseling
Exchange lists
Self-selected foods
Subjects
Adult males & females
Duration
10 weeks
Weight Loss (lbs)
P = 0.03
Arch Intern Med 1997

11. CALORIES:
Single Serve Frozen Meals have Fewer Calories than the Average American Meal
Average American Meal: NHANES Lunch and Dinner Average, Age yr., Males & Females

12. Cool Facts…
Single serve frozen meals are made of quality ingredients, by real people, and are not so different than what we make at home.
Single serve frozen meals are lower in sodium compared to typical meals
Single serve frozen meals are effective for weight loss