1. IAEWS Benchmark Study September 2011

2. Background and Purpose
Effort began in Jan 2011
Create an industry led benchmark study of key metrics for job board operations and effectiveness
Challenges in defining the scope and depth of questions
Significant work in developing common definitions from worldwide community
Use first year results as a baseline to improve and “dig deeper” in future year

3. Methodology
Input regarding scope and questions solicited from many boards worldwide
Jobg8.com sponsorship allowed for no-cost participation from worldwide boards
Contracted service from professional research company (Critical Insights) to improve online data collection and ensure data security
Relatively short time frame to create/ distribute/collect/correlate and publish results

4. Participation and Response
Solicited all IAEWS members and other worldwide job boards in June and July
154 Job boards registered to participate in first year study
124 boards submitted some response
101 boards completed the online survey
Invited to participate in discussion of results
Survey closed on August 8th- results published and distributed September 1st
High Level results to all IAEWS members today

5. Who participated?
Reporting region:

6. Types of Boards

7. Job Board- Years in business

8. Performance Metrics Data collected on 16 different KPI’s
Cross tabs done on 5 different segments
This morning’s participants requested that the 2hr. discussion focus on:
Sources of Traffic- relative importance
Comparison of Job board features and functionality
Application production rates for different postings
Expense ratios for Marketing/Sales/Technology
Sources of Job Postings

9. Some Interesting Metrics
Average time on Site- Median= 4.0 mins
Wide variations by region and type of board
Types of Traffic – Window Shoppers or Take action
Median= 70% “Window Shoppers”
Median = 30% “Take some action”
Wide variations based on region, type, tenure and size
Bounce Rates- Median = 41%
Wide variations based on region, tenure and type

10. Some interesting Metrics
Sources of Unique Visitors (May 2011)
Median %- All boards
Search Engine Marketing/Optimization
28.6
Pay per Click Campaigns
4.8
Aggregators
17.9
Direct
27.6
s with links back to site
9.8
Other
11.4
Significant variations based on region, type, tenure and size

11. Some interesting Metrics
Performance!- generating applications or candidates to an ATS
ATS Postings
Median = 5.0
Large variations based on region, size, tenure, type (range of 1-22)
“ ” postings
Median= 3.3
Large variations based on region, size, tenure, type (range of 1-28)
40% of respondents checked “Unknown”

12. Summary of Discussion Session this AM
Great opportunity for real discussion on common issues facing our industry
Candid discussion - sharing of some best practices
Further individual analysis by each participant to compare results against their niche- set goals as to where they want to be by next year
Confirmation that this study should be done again next year
Great suggestions on how to improve the instrument / process and participation

13. 2011 Study- Lessons Learned
Solicit members to participate in Steering Committee by late Fall
Scope, questions, promotion, response requirements
Utilize 2011 study and comments from member discussion to better craft questions- probe deeper on certain issues
Complete survey by early summer
Use steering committee to improve the survey
Focus on some additional areas of job board performance
Longer discussion period at Fall IAEWS

14. Final Thoughts
A great first year effort by the Association and the members who participated
If you did not participate- you missed the opportunity for some good data
Continuous improvement through continuous measurement and analysis
Watch the IAEWS newsletter for an opportunity to participate in the steering committee or as a survey respondent next year.