1. Chapter 1 Limits, Alternatives, & Choices
ECON 201
Chapter 1
Limits, Alternatives, & Choices

2. Learning Objectives
The definition of economics and the features of the economic perspective.
The role of economic theory in economics.
Compare microeconomics and macroeconomics.
The categories of scarce resources and the nature of the economizing problem.
About production possibilities analysis, including opportunity costs, and economic growth.

3. Definition of Economics
The social science that studies how individuals, institutions, and society make the best choices under conditions of scarcity.
Human wants exceed limited resources.

4. The Economic Perspective
Economic Perspective (scarcity and choice)
“How economists view things”
Resources can only be used for one purpose at a time.
Scarcity requires that choices be made.
The cost of any good, service, or activity is the value of what must be given up to obtain it. (opportunity cost).

5. Free Lunch? "There is no such thing as a free lunch.”
Products provided for “free” to someone are not free for society because of the required scarce resources to produce them.
Inputs of land, equipment, labor, etc. must be used to provide “lunch”. Society cold have used those resources for something else, so that sacrifice is known as the opportunity cost.

6. Purposeful Behavior
Utility is the pleasure or satisfaction obtained from consuming a good or service.
Rational self-interest entails making decisions to achieve maximum utility (weigh the costs & benefits).
Different preferences and circumstances lead to different choices.
Rational self-interest is not the same as selfishness.

7. Marginal Analysis: Benefits and Costs
Weighs the marginal benefit against the marginal cost.
Used in microeconomics - small changes in specific variables are studied in terms of the effect on related variables and the system as a whole.
The marginal cost of an action should not exceed its marginal benefits.

8. Marginal Analysis - Example
Diamond Engagement Ring
You want a nice diamond ring, but
at some point the cost outweighs the benefit.
The marginal cost of a larger ring is the added expense beyond the cost of the smaller ring. The marginal benefit is the perceived lifetime pleasure from the larger stone.
If the marginal benefit of the larger stone exceeds its marginal cost, then buy the larger stone.

9. Theories, Principles, and Models
Like other sciences, economists rely on the scientific method to establish theories, laws, and principles.
A well tested and widely accepted theory is referred to as an economic law or economic principle.
Theories, principles, & models are purposeful simplifications.

10. Economic Principles
Generalizations – Economic principles represent typical consumers.
Ceteris Paribus, or Other Things Equal Assumption – Assumes all variables, except those being considered are held constant.
Graphical Expressions – Economic models may be expressed graphically.

11. Macroeconomics & Microeconomics
Macroeconomics - examines the economy as a whole.
Microeconomics - looks at specific economic units.
Macro
measures of total output, total employment, total income, aggregate expenditures, and the general price level.
general overview examining the forest, not the trees.
Micro
concerned with the individual industry, firm or household and the price of specific products and resources.
trees.

12. Positive and Normative Economics.
Positive Economics describes economy as it actually is, avoiding value judgments and attempting to establish scientific statements about economic behavior (What is).
Normative Economics involves value judgments about what the economy should be like and the desirability of the policy options available (What ought to be).

13. Individual’s Economizing Problem
The need to make choices because economic wants exceed economic means.
Why?
Limited income – everyone, even the most wealthy, has a finite amount of money to spend.
Unlimited wants – people’s wants are virtually unlimited.

14. Budget line Budget Line
Curve that shows the various combinations of two products a consumer can purchase with a specific income.
The location of a budget line depends on a consumer’s income, and the prices of the two products under analysis.
A change in the price of one of the goods will change the slope of the budget line and change the purchasing power of the consumer.

15. Budget Line - Example
The slope of the graphed budget line is the ratio of the price of the good measured on the horizontal axis to the price of the good measured on the vertical axis.

16. Society’s Economizing Problem
Society must make choices under conditions of scarcity (just like an individual).
Scarce resources - Economic Resources or Factors of Production are limited relative to wants. Include all natural, human, and manufactured resources used to produce goods and services.
Resource Categories:
1. Land
2. Labor
3. Capital
4. Entrepreneurial ability

17. Production Possibilities Model
Aids in understanding the alternatives and choices that society faces in producing goods & services.
Graphically – Production Possibilities Curve.
Must assume:
Full Employment
Fixed Resources
Fixed Technology
Goods (consumer & capital)

18. Different combinations of two products, that can be produced with a specific amount of resources, and assuming full employment.

19. Data from the production possibilities table, is shown graphically as:

20. Law of Increasing Opportunity Costs
The amount of other products that must be foregone to obtain more of any given product is called the opportunity cost.
Economic Rationale:
Economic resources are not completely adaptable to alternative uses.
To get increasing amounts of pizza, resources that are not particularly well suited for that purpose must be used. Workers that are accustomed to producing robots on an assembly line may not do well as kitchen help.

21. Optimal Allocation
As long as the marginal benefit is more than the additional cost of the product, it is advantageous to have the additional product.
Conversely, if the additional (marginal) cost of obtaining an additional product is more than the additional benefit received, then it is not “worth” it to society to produce the extra unit.
MB=MC The optimal production of any item is where its marginal benefit is equal to its marginal cost.

22. End