1. Using Social Media Effectively
In Real Estate
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL

2. TC/Assistant Call TC/Assistant Call Important facts
There are 1.8 billion users on Facebook daily
91% of Millennials have a Facebook account
Average time users spend on Social Media is 22 minutes per day
60% of marketers acquire their customers through Social Media
Highest traffic for Facebook is weekdays from 1:00 to 3:00pm
Thursday & Friday traffic is 18% higher than other weekdays
1 in 5 page views for other websites stem from Facebook
40% of the world’s population has a Facebook account
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

3. Just plain Interesting…..
There are more devices connected to the internet than there are people on earth
24% of people have missed witnessing important moments because they were too busy writing about them on social media
40% of Americans spend more time communicating via social media than they do face to face
In 2016 over 2000 people were injured due to walking while looking at social media on their cell phone.
There are 83m fake profiles on Facebook
There are 3.7 degrees of separation with everyone on Facebook
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

4. What does this mean for realtors?
We must adapt and embrace the change
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

5. TC/Assistant Call TC/Assistant Call Social Media
Facebook – Gatherings; Engagement
Linkedin – Career Management
Twitter – Fast Paced; Scrolling on the go; opinions
YouTube – The leader in video sharing
Instagram – Visual sharing; Telling stories with photos
Pinterest – Hobbies; Ideas – Bulletin Boards
SnapChat – Disappearing Messages
Google+ - Facebook Wannabe
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

6. Your top Social Media Sites for Real estate Marketing
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

7. Know the difference
Profile (personal) Page
Business (fan) page
Friends
Be Interested
Comment on a conversation
Be Personal
Subtle or no advertising
People you know
Gather Information
Likes
Be Interesting
Initiate the conversation
Be Professional
All about getting business
Friends/Clients/Strangers
Provide Information
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL

8. Profile page operation
Be genuine/human/show your personal side
Post once or twice a week
Don’t over-do it
Always be positive
Be clean – stay away from politics, religion, sexual comments
Like people’s comments – especially children; pets
Comment/Congratulate on life events
Send private messages
Tag to personalize or recognize
Subtle advertising
Major life events
Phone Calls
Video Calls
Although more evasive and time consuming, nothing has been able to replace the precious human voice to convey true emotions.
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

9. TC/Assistant Call TC/Assistant Call Post Often business page
Build your Fan Base
Invite to “like”
Boost or Promote
Publicize your page
signatures
Business cards
Get them to engage
Ask questions
Calls to action
Complete contact information
Video
Home owner tips
Business promotion
Testimonials
Things of Value
Booklets
Items
Variety
Run contests
Guess the price
Post Listings
Community events
History/Landmarks
Trivia
Personalization
Announce contest winners
Congratulate new home owners
Tag clients
New homeowners
Share on your personal page
Post Often
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

10. TC/Assistant Call TC/Assistant Call Something new!
Broadcast in real time
Nothing fancy
No editing
You can see who’s watching
Saved to your timeline
What to video
Q&A sessions
Live tutorials
New listings
Open Houses
Live Customer Service
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

11. Make your channel page look as good as your website
Video Sharing
How-To videos – What every buyer and seller need to know
Interviews – Homeowners/area businesses/testimonials
Community Events
Client Events
Tips/Advice
Listings
Neighborhood overviews
Calls to action – ads; you in the office
White Board Animation
Make your channel page look as good as your website
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL

12. Use hashtags, but don’t go crazy
Photo Sharing
Listings – house/address
Unique home features
Happy clients – share on Facebook
Get personal sometimes
At the office shares
Area photos
Share on Facebook & Twitter #?
Automatic link
No spaces
No punctuation
No more than 3
Keep short
Use hashtags, but don’t go crazy
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL

13. Provide information….no hard selling
It’s all about the boards!
Home decorating
Gardening
Communities
Great for out of town buyers
Events
Advice
Staging
Preparing home for sale
Provide information….no hard selling
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL

14. Social Media Management tools
Managing multiple pages
Stream line your posts
Time Management!
Analyze performance
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

15. TC/Assistant Call TC/Assistant Call What is a landing page Ads
Used for lead generation
Stand alone – no ties to your website
Receives campaign traffic from:
Facebook
Twitter
Google
Etc.
Captures , addresses, phone numbers
Not for advertising YOU
For providing value in exchange for customer information
Ads
Landing Page
Website
Database
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

16. Lead generation companies
AgentJet
Bold Leads
Boomtown
Commissions Inc.
Curyator
Firepoint
Point2Homes
Prime Seller Leads
Smart Zip
Tiger Leads
Zurple
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call

17. TC/Assistant Call TC/Assistant Call Thank you!
Any ??, just
JEANNE OLSON| MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
TC/Assistant Call
TC/Assistant Call