1. Remember to finish your Masterclass for advanced tips -Deniz Sasal

2. Outline Sections 1 Strategy: Weekend vs. weekday sales at XXX
Business set-up:
XXX Ventures
XXX Investment projects
XXX
People and organization:
Adding value with integrity at XX for XXX
Operational improvement
XXX at XXX
Client outreach strategy
Xxx client avatar and personas

3. Strategy: Weekend vs. weekday sales at XXX
Section 1
Strategy: Weekend vs. weekday sales at XXX

4. Tools used to identify the root cause
Section 1 – Strategy: Weekend vs weekday sales at XXX
Strategy: Weekend vs weekday sales at XXX
Ignore the content written here. These are brain dumps
Situation
Significantly lower Revenue and Gross Profit in the weekends compared to weekdays.
Tools used to identify the root cause
Daily sales data covering 2 years history = Consistently low on weekends.
Daily unique visitors to XXX covering 2 years of history = Always low on the weekends
Sales and visitor figures of other e-commerce platforms = No material change in weekends
Our consumer behaviour = Negative sentiment on late delivery
Seasonal effects = None material factor
Solution
Mystery deal to attract traffic
We felt comfortable with our determination for the root cause of the problem and started putting deals in the weekend that can immediately be utilized in a day or two, such as; tickets. After an 8 week trial, we have realized that our weekend sales have gone up considerably (Over 50%) without affecting our weekday sales.
Consumers have developed a behaviour that XXX deals can’t be utilized in short term, due to high influx of mass customers contacting the merchant. Therefore, customer no longer buy items in the weekend knowing that they can’t use immediately.

5. XXX Ventures Ignore the content written here. These are brain dumps
Section 2 – Business set-up
XXX Ventures Ignore the content written here. These are brain dumps
REVIEW
ASSESS
DESIGN
IMPLEMENT
Situation
XXX has significant excess cash flow that it generates from its e-commerce activities. Certain percentage from this excess cash flow is invested in various ventures that are locally identified and presented to the head-office for the approval of allocation of funds.
4-Phase Approach
Review = Inputs used; XXX’s sales data (Who doesn’t work with us?!), Feasibility Study, Market analysis, competitors,
Assess = Analysis; Financials, Revenue Model, Capex, Opex, Sensitivity.
Design = Business Plan; Resources & Capabilities required, Regulations, Ops flow charts, Responsibility Assignment Matrix (RACI).
Implement = Execute, Invest, Project-Close
After our detailed 4-phase approach to new ventures, we have decided that the most feasible investment opportunity is a Water Sports Business.
We have set-up the company and is fully operational with brand name XXX.

6. Graduated from College High-Level of experience in XXX
Explain what you have learned
Explain what you have achieved
Explain what you have achieved
Employer C
Employer E
Employer F
Explain what you have learned
Employer A
Graduated from College
High-Level of experience in XXX
Employer B
Employer D
Explain what you have learned
Explain what you have achieved

7. Challenges & Lessons Learned
Explain the challenges when you were hired.
Was there a particular problem you were hired to solve?
Or was there an opportunity that you needed to explore?
This is where you talk about the challenges.
What action did you take? Talk about the roadmap rather than particular activities you took. It should be high level, for example;
Direct the investment strategies towards sports science and medical support
Created funds for sustainable social welfare programs
Increased cost efficiencies to prevent lay-offs
What were the results? You may talk about the KPIs you initially set and how you met them. Give numbers and quantitative results.
Challenge
Action
Result

8. Sales Funnel Management (***)
Skill-sets benchmark
Applicable skill-sets
Character traits
Consulting
Marketing & CRM
Project Management
General Management
Business Development
Sales and BDM (**)
Sales Funnel Management (***)
CRM & PR
Implement
Design
Assess
Review
Strategy Execution
Strategy Development
Management Consulting
Conventional, Digital & Marketing
Presentation & Public Speaking
Project Implementation
Team Management
Management Accounting (*)
Go-getter
Punctual
Assertive
Determined
Extrovert
People’s person
Confident
(*) Financial analysis, Forecasting, Profitability analysis, Financial modelling
(**) JV, Affiliates, Partnerships, and Brand representatives
(***) Evergreen launches, Landing page optimization, Conversions

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