1. Film4
Quarterly Update
Q1 2017

2. Film4 Highlights
Film4 continues to be the biggest film channel, reaching more than the Sky Movies channels combined
Film4 had an average monthly reach of 35% for ABC1 Men
Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & Men’s Health)
8 of the top 10 rating films for adults were shown at 9pm. The exceptions were Fantastic Four and Paddington
Film4’s share of ABC1’s saw a +23% uplift YoY
Paddington was the highest rating film this quarter with 646k viewers, followed by Non-Stop with 598k.
5. Top rating films of the quarter - pick out top ones
INDIVIDUALS Title 000s Time shown
1 FILM: PADDINGTON (2014) :12:10
2 FILM: NON-STOP (2014) :02:05
3 FILM: FANTASTIC FOUR (2005) :48:53
4 FILM: ST. VINCENT (2014) :00:37
5 FILM: THE WOLF OF WALL STREET (2013) :03:09
6 FILM: A GOOD DAY TO DIE HARD (2013) :00:03
7 FILM: THE HUNGER GAMES (2012) :00:16
8 FILM: COMMANDO (1985) :02:43
9 FILM: ESCAPE PLAN (2013) :00:23
10 FILM: THE HUNGER GAMES: CATCHING FIRE :02:28
Source: BARB/Advantedge

3. Audience Insight

4. Film4 has a strong male profile
Source: BARB/Techedge, Q1 2017, profile base = 16+

5. Film4 continues to achieve more than the combined reach of all Sky Movies
Source: BARB/Advantedge. Q ; reach condition = 3 consecutive mins.

6. ABC1 Men Average Monthly Reach (000s) Q1 2017
…and has a higher monthly reach
than competing media
ABC1 Men Average Monthly Reach (000s) Q1 2017
Source: BARB/Advantedge Q GB TGI 2017 Q1 (Jan-Dec 2016) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more, Magazines = AIR – read in the last 4 weeks)

7. Top Rating Films Adults
Rank
Programme Title
TVR
'000 (AVG) 1
FILM: NON-STOP (2014)
1.1
577 2
FILM: THE WOLF OF WALL STREET (2013)
556 3
FILM: ST. VINCENT (2014)
554 4
FILM: A GOOD DAY TO DIE HARD (2013)
538 5
FILM: ESCAPE PLAN (2013)
533 6
FILM: FANTASTIC FOUR (2005)
529 7
FILM: COMMANDO (1985)
1.0
524 8
FILM: THE HUNGER GAMES (2012)
522 9
FILM: PADDINGTON (2014)
521 10
FILM: MISSION: IMPOSSIBLE - GHOST PROTOC
499
Source: BARB/Advantedge, Q Highest Occurrence, Adults 16+

8. Top Rating Films ABC1 Men
Rank
Programme Title
TVR
'000 (AVG) 1
FILM: THE WOLF OF WALL STREET (2013)
1.3
167 2
FILM: ST. VINCENT (2014)
1.1
150 3
FILM: ALL IS LOST (2013)
140 4
FILM: NON-STOP (2014)
1.0
137 5
FILM: PADDINGTON (2014) 6
FILM: SALT (2010) 7
FILM: THE IMITATION GAME (2014)
133 8
FILM: TWELVE ANGRY MEN (1957)
0.9
121 9
FILM: THE INBETWEENERS MOVIE (2011)
119 10
FILM: LONE SURVIVOR (2013)
114
Source: BARB/Advantedge, Q ,Highest Occurrence, ABC1 Men

9. Film4 viewers are commercially receptive
“I find TV advertising interesting and quite often it gives me something to talk about” (Index=113)
“I often notice products or brands that appear in films” (Index = 113)
Enjoy shopping and having new things
“If I Like Something, I Just Buy It Without Considering The Price ” (Index 116)
“When I Go Shopping I Always Buy A Lot” (Index 121)
“I often do things on the spur of the moment ” (Index 120)
“I love anything new” (Index 110)
Film4 - 1st favourite ~ Favourite Channel - 1st Favourite
When I Go Shopping I Always Buy A Lot ~ Yes 121.2
DA/TA I often do things on the spur of the moment ~ Personal - Lifestyle And Motivations 119.5
If I Like Something, I Just Buy It Without Considering The Price ~ Yes 115.9
DA/TA I tend to buy products from companies who sponsor exhibitions or music events ~ Other Media And Promotions 114.8
When I Go Out, I Want To Look Elegant ~ Yes 114.4
I Only Use Good Quality Toiletries ~ Yes 114.1
DA/TA I often notice products or brands that appear in TV programmes and films ~ Television 113.5
DA/TA I find TV advertising interesting and quite often it gives me something to talk about ~ Television 113.0
I Love Anything New ~ Yes 109.4
I Usually Shop In The Best Outlets ~ Yes 106.9
What I Want Most In My Life Is To Have Fun, Enjoy Life`S Pleasures ~ Yes 106.4
DA/TA I like to listen to new bands ~ Leisure 104.9
DA/TA I take great pleasure in looking after my appearance ~ Personal - Appearance 103.9
DA/TA On television I enjoy the adverts as much as the programmes ~ Television 103.8
I Often Eat In Good Restaurants ~ Yes 102.8
Source: GB TGI 2017 Q1 base = all adults, any agree, viewers defined as all adults who have watched Film4 in the last week

10. What’s coming up
Q2 2017

11. Mission Impossible – Ghost Protocol
Lucy
Coming up in Q2 2017
The Gunman
SALT
Some blockbuster hits coming up in Q2 2017, including The Raid 2, Surrogates, Survivor, The Bourne Legacy & Robocop.
Mission Impossible – Ghost Protocol