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P R E S E N T I N G RE-SEALABLE PACKAGE
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Meeting the Consumer’s Needs
Clean Eating: Paleo claims are up +56%: Paleo positioned items have grown by over +$2.5MM to $4.5MM dollars Gluten free flour outperforms traditional flour which is declining % Chg vs YA 7.2 5.4 Dietary Restrictions: One in three Americans suffers from an allergy, but more than half restrict diet 51% -0.5 $ GF NON GF U-1.9 Follow a diet that limits/prohibits consumption of foods or ingredients SOURCE DATA: SPINS TPL CONVENTIONAL CHANNEL 52 WEEKS ENDING APRIL 16, 2017; NIELSEN GLOBAL SURVEY SENSITIVE EATERS – Q – US; SPINS Conventional TTL US FOOD 52 WEEKS ENDING
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Nut Flour Growth Across the Country
$ Share by Region Nut Flour Is a $25.9M segment that continues to grow in sales and depth of product mix 5.3% 26.1% 13.8% 13.5% 12.0% 12.6% 4.6% 12.1% 11.4% Dollar Growth 16.9% Unit Growth U % Chg YA California Great Lakes 17.5 15.2 West Mid-South 18.9 15.7 Plains Southeast 11.8 23.7 South Central Northeast 5.7 15.5 SOURCE: SPINS NPI TTL US FOOD 52 WEEKS ENDING *NUT FLOUR- ALMOND FLOUR, COCONUT FLOUR & HAZELNUT FLOUR
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Bob’s Red Mill Drives Nut Flour Growth with an 81% Segment Share
Description UPC PRODUCT TYPE Dollars Dols, % Chg, Yago Units Units, % Avg % ACV Dollars SPP Dollar Shr Total Nut Flour $ 25,918,914 11.4% 2,958,246 16.4% 7.0 $355,394 100% Bobs Red Mill Almond Meal/flour 16 Oz FLOUR - ALMOND $ 14,535,188 3.2% 1,339,403 2.4% 56.5 $199,303 56.1% Bobs Red Mill Coconut Flour Og 16 Oz FLOUR - COCONUT $ 4,006,675 -7.4% 732,743 13.8% 45.3 $ 58,203 15.5% King Arthur Almond Flour 24 Oz $ 2,152,930 64.2% 207,552 72.5% 13.1 $ 84,728 8.3% Bobs Red Mill Natural Almond Meal 16 Oz $ 1,733,937 106.1% 155,339 105.8% 11.0 $ 78,282 6.7% Hodgson Mill Almond Flour Meal 11 Oz $ 1,305,170 38.4% 159,938 39.1% 11.1 $ 62,062 5.0% Hodgson Mill Coconut Flour 11 Oz $ 440,657 100,472 11.8% 8.6 $ 22,494 1.7% Nutiva Coconut Flour Og 16 Oz $ 389,036 47.8% 75,149 46.6% 7.1 $ 28,564 1.5% Bobs Red Mill Hazelnut Flour/meal 14 Oz FLOUR - NUT / SEED $ 373,560 23.8% 28,794 23.2% 3.5 $ 31,874 1.4% Arowhd Coconut Flour Og 16 Oz $ 259,917 - 58,471 6.1 $ 18,958 1.0% Bobs Red Mill Almond Meal Flour 40 Oz $ 251,615 -13.2% 10,569 -24.1% 1.3 $107,070 Lets Do Organic Coconut Flour Og 16 Oz $ 155,027 9.6% 26,542 10.5% 2.2 $ 32,030 0.6% Amazonas Pumpkin Seed Meal 8 Oz $ 75,748 17.0% 18,328 14.6% 0.5 $ 92,376 0.3% Made With Coconut Flour Og 16 Oz $ 45,628 1,997.8% 8,334 1,771.1% 0.4 $ 44,299 0.2% Better Body Foods Coconut Flour Og 16 Oz $ 34,413 -47.5% 6,036 -46.3% 1.0 $ 10,654 0.1% Arrowhead Fair Trade Coconut Flour Og 20 Oz $ 29,398 -78.6% 5,112 -76.7% $ 6,837 Pamelas Grain Free Gf Nut Flour Blnd Ogc 16oz $ 27,158 2,508 $ 10,863 Hickory Harvest Walnut Meal 6 Oz $ 24,177 -13.0% 5,061 -24.6% 0.3 $ 14,222 Better Body Foods Coconut Flour Og 36 Oz $ 20,677 2,538 $ 11,299 Coconut Secret Coconut Flour Raw Og 16 Oz $ 18,597 -28.3% 3,210 -27.5% $ 19,997 Vitaminka Coconut Flour 3.48 Oz $ 9,605 -3.4% 7,718 -3.5% 0.1 $ 73,883 0.0% Better Body Coconut Flour Og 16oz $ 8,956 -68.7% 1,379 -72.7% 0.2 $ 13,778 Now Almond Flour 10 Oz $ 7,545 -32.7% 1,191 -31.6% 0.0 $ 75,455 Now Raw Almond Flour 22oz $ 6,955 1,341.1% 537 1,407.6% $115,911 Now Coconut Flour Og 16 Oz $ 3,346 -47.7% 560 -47.9% $ 47,793 Brads Org Coconut Flour Og 16 Oz $ 3,000 29.6% 760 52.3% $ 27,274 SOURCE: SPINS NPI TTL US FOOD 52 WEEKS ENDING *NUT FLOUR- ALMOND FLOUR, COCONUT FLOUR & HAZELNUT FLOUR
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The Consumer has Spoken
Transparent food packaging can help build trust and increase purchasing confidence 81% of consumers say that they would choose re-sealable packaging over non- re-sealable packaging Food packaging with a cut-out window accounted for 12% of all new carton-based launches in the first five months of 2016 Would pay more for packaging with added features such as re-sealable or portion controlled 54% 54% of shoppers agree it’s important to see a product through its packaging SOURCE: “Global Packaging Trends 2017” Mintel; “Reduce, Reuse or Recycle…” Mintel Aug 2016
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New Packaging: Speaks to Consumers’ Demand for Convenience and Transparency
EASY OPENING RE-SEALABLE TRUSTED BRAND PRODUCT ATTRIBUTES BRIGHT PRODUCT NAME CALLOUT HIGHLIGHTS THE PRODUCT QUALITY RIGHT SIZING CONTINUED NON-GMO STANDARD
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Natural Almond Flour NEW Item: 4998S164 UPC: 0-39978-02380-3
NEW SUP... NEW LOWER EVERYDAY PRICE! NEW Item: 4998S164 UPC: Case GTIN: Weight: 16oz Pack: 4 Bags OLD Item: 4998C164 UPC: Case GTIN: Weight: 16oz Pack: 4 Bags
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Almond Flour Blanched NEW Item: 4999S164 UPC: 0-39978-05381-7
NEW SUP... NEW LOWER EVERYDAY PRICE! NEW Item: 4999S164 UPC: Case GTIN: Weight: 16oz Pack: 4 Bags OLD Item: 4999C164 UPC: Case GTIN: Weight: 16oz Pack: 4 Bags
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Almond Flour Blanched NEW Item: 4999S324 UPC: 0-39978-04381-8
NEW SUP... NEW LOWER NEW Item: 4999S324 UPC: Case GTIN: EVERYDAY PRICE! Weight: 32oz Pack: 4 Bags OLD Item: 4999C404 UPC: Case GTIN: Weight: 40oz Pack: 4 Bags
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Hazelnut Flour/Meal NEW Item: 1811S144 UPC: 0-39978-01750-5
Case GTIN: Weight: 14oz Pack: 4 Bags OLD Item: 1811C144 UPC: Case GTIN: Weight: 14oz Pack: 4 Bags
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Organic Coconut Flour NEW Item: 6135S164 UPC: 0-39978-01815-1
Case GTIN: Weight: 16oz Pack: 4 Bags OLD Item: 6135C164 UPC: Case GTIN: Weight: 16oz Pack 4 Bags
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New Shippers OG Coconut Flour Shipper Almond Flour Shipper
Item #: 1889B9 Shipper GTIN: Case Pack: 9 Cases Product Count: 36 Bags Product Description: Organic Coconut Flour Product UPC: Almond Flour Shipper Item #: 1888B9 Shipper GTIN: Case Pack: 9 Cases Product Count: 36 Bags Product Description: Almond Flour Blanched Product UPC: Hazelnut Meal Shipper Item #: 1811B9 Shipper GTIN: Product Description: Hazelnut Flour/Meal Product UPC:
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NEW SUP... NEW LOWER EVERYDAY PRICE!
Natural Almond Flour 4998S164 Weight- 16oz Pack- 4 Bags 5.25 W x 8.25 H x 9.5 L OLD Natural Almond Flour 4998C164 Weight 16oz Pack- 4 Bags 4 W x 8 H x 9.5 L NEW SUP... NEW LOWER EVERYDAY PRICE! Almond Flour 4999S164 Weight- 16oz Pack- 4 Bags 5.25 W x 8.25 H x 9.5 L Almond Flour 4999C164 Weight- 16oz Pack- 4 Bags 4 W x 8 H x 9.5 L Almond Flour 4999S324 Weight- 32oz Pack- 4 Bags W x 8.25 H x L Almond Flour 4999C404 Weight- 40oz Pack- 4 Bags 6 W x 8 H x 13 L Organic Coconut Flour 6135S164 Weight- 16oz Pack- 4 Bags 5.25 W x 8.5 H x 9.5 L Organic Coconut Flour 6135C164 Weight- 16oz Pack- 4 Bags 4 W x 8 H x 9.5 L Hazelnut Flour/Meal 1811S144 Weight- 14oz Pack- 4 Bags 5.25 W x 8.25 H x 9.5 L Hazelnut Flour/Meal 1811C144 Weight- 14oz Pack- 4 Bags 4 W x 8 H x 9.5 L
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New Item Details
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Product Specifications
Prepacks Item No Description Pck Net Wgt UOM Case Wgt W H L Cube Unit UPC Case GTIN Shelf Life Pallet Pattern Pallet Count 1811S144 Hazelnut Flour/Meal Natural 4 14 oz lb 5.25 8.25 9.5 0.238 cf 12 Months 8 (H) x 38 304 4998S164 Almond Flour Natural 16 4.5 4999S164 Almond Flour Blanched 8.5 4999S324 32 6.8125 13.25 0.431 8 (H) x 21 168 6135S164 Organic Coconut Flour Shippers Item No GTIN Description Gross Weight UOM Width Height Length Cube Shelf Life Pallet Pattern Pallet Count BOM Component #1 1811B9 SHIPPER HAZELNUT MEAL 9CS 44.47 LB 12.19 28.82 17.44 3.55 cf 12 Months 2 (H) x 8 16 1811S144, HAZELNUT FLOUR/MEAL NATURAL, , Qty: 9 1888B9 SHIPPER ALMOND FLOUR 9CS 48.97 4999S164, ALMOND FLOUR BLANCHED, , Qty: 9 1889B9 SHIPPER OG COCONUT FLOUR 9CS 6135S164, ORGANIC COCONUT FLOUR, , Qty: 9
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