1. Tutorial for MICA Indian Marketing Intelligence (MIMI)
A Product from MICA
Tutorial for MICA Indian Marketing Intelligence (MIMI)

2. Home Page

3. Introduction of MIMI (MICA Indian Market Intelligence )

4. Please Enter Your Login Credentials
Log-in Page
Please Enter Your Login Credentials

5. Explore Data-base(District level/Urban Agglomeration)
Explore District Database by clicking here.

6. Explore the Database as per your requirement.

7. A Sample Case Study: Branch Expansion in Rural Bihar
A leading Bank would like to expand its rural branch network in the
state of Bihar. How can they prioritize five districts with the help of
MIMI?
For this, You may please select following variables from Explore Data
Screen :
1) Rural MPI
2) Rural Population
3) Rural Value of Crop Production
4) Rural Value of Crop Production Agriculture
5) Rural Value of Crop Production Horticulture
6) Rural Amount Deposit
7)Rural Shop or Offices

8. Exploring the database for Case Study
Click Here to Explore Data

9. Check Your Explored Database in Various Formats
Please Click here to view your Selected Variables
Click here to Export your Selected Database

10. Downloaded data in ‘.xls’ file format

11. You can easily represent your selected data in graphical mode by using three different types of Graphs
Please Select /Change type of Graph
Please Click here to Export Graph for selected Data in ‘PDF‘

12. Downloaded Bar Chart in ‘PDF’ file format

13. Line Chart Please Select /Change type of Graph
Please Click here to Export Graph for selected Data in ‘PDF‘

14. Radar Chart Please Select /Change type of Graph
Please Click here to Export Graph for selected Data in ‘PDF‘

15. G.I.S.(Geographic Information System) Application
Click here to modify your selections
Click here to Export Map in ‘PDF’
Click here for full-screen display
Click here to view selected data for that particular District

16. G.I.S. Application in PDF File Format

17. Thematic Query (With One Variable)
Select Your Preferred Variable
Up to ‘5 ‘ Groups

18. Out put of Thematic Query (With One Variable)
Click here to Export Map in PDF
Click here for full-screen display

19. Thematic Query (With Two Variables)
Select Your Preferred Variable
Up to ‘5 ‘ Groups

20. Out put of Thematic Query (With Two Variables)

21. Thematic Query (With Three Variables)
Select Your Preferred Variable
Up to ‘5 ‘ Groups

22. Out put of Thematic Query (With Three Variables)

23. Quartiles (Color-Based Representation of Your Selected Database)
Click here to Export the ‘Quartile ‘ in ‘PDF’
Click here for full-screen display

24. Full Screen Display of ‘Quartiles’
Click here to Export the ‘Quartile ‘ in ‘PDF’

25. Exported ‘Quartiles’ in ‘.xls’ file format

26. Compare Potentiality of Districts With ‘Potential Meter’
Select District / Variable

27. Compare Potentiality of Districts With ‘Potential Meter’

28. Please Click ‘+’ to Open ‘Selection Summary’ Menu

29. Selection Summary Page
List of Your Selected Variables

30. Selection Summary Page
Customize new Variable

31. Add new variable by using some Mathematical Operations

32. Customize new variable by using simple Mathematical Operations

33. Out-Put of Newly created Variable in ‘Data Table’

34. Modify Newly Created Variable by Using ‘Manage’
You can Edit Newly created variable as per your requirement

35. Save your present Selection as Workspace for future use
Save Present Selection as Workspace

36. Edit or delete your workspace within the portal
You can edit/delete Workspace

37. Modify Your Selections as per Your Requirement

38. Explore Data of Urban Agglomeration
Explore Urban Agglomeration Database by clicking here.

39. Urban Agglomeration Database
Click here to Export your Selected Database

40. My Account
Click here to get information regarding your Account

41. My Account Information

42. Way to change Password
Click here to change password

43. Choose Your Password

44. Thanks a lot….
Let’s build a solid marketing strategy for India with MIMI today
Contact us :- Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad
Gujarat, India
Tel: –
Web-address: