1. Association of Latino
Professionals For America

2. ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors
Wednesday, March 29, 2017
4:30 – 5:30 p.m. EDT
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3. ALPFA AGENDA Women of ALPFA Presentation
Girl Scouts & Junior Achievement Updates
Marketing Update
MPL Update
Convention Update
Chapter Related Updates
Chapter Revenue Discussion
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4. ALPFA WOMEN OF ALPFA Ileana Musa Chair, ALPFA Corporate Advisory Board
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5. ALPFA GIRL SCOUTS / JUNIOR ACHIEVEMENT UPDATE Pavel Payano
Director, Boston Chapter Operations
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6. ALPFA Status of Girl Scouts and ALPFA partnership 5
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7. Junior Achievement
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8. BOARD RECRUITMENT
Radhames Nova joins Junior Achievement of Northern New England as President and CEO.
Featured in February Edition of Latino Leaders
“Nova became involved in the Boston chapter of ALPFA and worked to bring more Latinos on the
boards of JA chapters and get professionals to
volunteer with JA in the classroom.”
Cindy Izzo KPMG’s only Latina Partner joins
board of JA of Northern New England.
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9. INCREASING LATINO VOLUNTEERS
Pavel is re-introducing new Chapter President to respective JA Presidents.
Several ALPFA Chapters like ALPFA Michigan, ALPFA Chicago, and ALPFA Pittsburg collaborate regularly with their JA Counterparts.
ALPFA Atlanta is looking to increase partnerships with JA and adopt a local school.
In April JA and ALPFA will be formulating a national volunteer activity named ALPFA – JA in a Month, where JA Areas and ALPFA Chapters work together to put on a JA in a Day activity during the month of September or October.
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10. ALPFA ALPFA SOLUTIONS UPDATE Pavel Payano
Director, Boston Chapter Operations
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11. ALPFA MARKETING UPDATE Luis Vargas Chief Marketing Officer
Carlos Perez
Creative Director
Jacqueline Lopez
Marketing Coordinator
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12. MARKETING Chapter Driven Content Development
FACT #1: hundreds of ALPFA local events every year produce great content useful to all ALPFA members
FACT #2: we are not leveraging this great content to enhance our brand value to members
FACT #3: offering scale to partners sponsoring these local events could drive increased sponsorship $$ at the local level (i.e. local events with national distribution and branding impact through co-branded social media series of clips/tips/takeaways from event)
FACT #4: we hired an overseas rich media professional that can help us transform raw video into highly interactive (i.e. video, animated infographics, etc), and value added content
THE PLAN: Run a pilot program with 1 – 2 chapters to build an organically generated content library that is evergreen and available to all members and chapters
THE ASK TO 1-2 CHAPTERS: Need local chapter events (i.e. workshops, keynote speakers, etc) to be videotaped
COST: less that $300 can buy a simple camera and a tripod. Cost could be more than offset by either:
selling co-branding opportunities in social media, or
increase in sponsorship fees from co-branded national distribution of content generated at event )
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13. MARKETING alpfa.org Chapter Website Optimization
Upcoming Webinar Social Media 101
April 7th, 2017
What does March Look Like
Updating Chapter Websites
Social Media Basics
Outlining Agendas
Annual Strategies
Engagements + Metrics
Creating Webinar Slides
Videos and Photos
Inviting Chapters to View Progress + Learn
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14. ALPFA MOST POWERFUL LATINA UPDATE Katie Schlomann
VP of Membership and NY Chapter Operations
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16. Summit Agenda • 8:00AM – 5:45PM
8:00 Registration and Networking Breakfast (Low Library Rotunda)
9:00 Welcome Remarks by Fortune & ALPFA (Faculty Room)
9:20 Making U.S. History
9:40 How Purpose Led to Airbnb Success
10:00 How to Become a Fortune 500 CEO or Corporate Board Member
10:30 Break
10:45 Could You be the Next CEO?
11:10 How the Most Powerful Women Build Their Brand
11:35 An Intimate Conversation with Mary Dillon, Fortune’s #3 Businessperson of the Year (only woman in the Top 10)
12:00 “Leading with Purpose: One Woman’s Courage & Resilience While Caught in the Storm of War”
12:20 Luncheon, Keynote, and Awards Program (Low Library Rotunda)

17. Summit - Saturday, May 20, 2017 • 8:00AM – 5:45PM
1:15 Keynote: The Art of Choosing
1:45 Awards – 2017 Most Powerful Latinas
2:00 Break
2: Interactive Table Led Discussions by America’s Most Powerful Women
3:00 Report Out by Groups Table Leaders
3:30 Break
4:00- MPL Group / Warren Room 1: How the Navy SEALs, Liverpool F.C. (Football 4:45 Club), Google, and NASA,
4:45 Create and Manage Top-Performing Teams
5:00- MPL Group (stays in Warren Room 1): How to Receive an Offer to Join a Fortune 500 Board
5:45
5:00- Stars Group (stays in Warren Room 2): How the Navy SEALs, Liverpool F.C. (Football Club), Google, NASA, and Create 5:45 and Manage Top-Performing Teams

18. Celebratory Dinner Agenda • 6:00PM – 9:00PM
6:00 Reception and Silent Auction
7:00 Welcome Remarks
7:15 Celebratory Dinner
7:45 Morley composes and Releases New Song Tonight on "Leading With Purpose" for Women of ALPFA
with New York City's Top Female Artists
8:05 Live Auction and Silent Award Winners
8:45 ALPFA Distinguished Service Awards
9:00 Closing Remarks

20. ALPFA MPL Updates for Chapter Leaders
All Chapter Leaders get a 50% discount on tickets for the fundraising dinner (discounted rate of $500).
Code to use during registration: CHAPTERLEADERMPL
Looking for donations of awards to auction during fundraiser. Any leads please contact Katie at
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21. ALPFA
CONVENTION UPDATE
Migdalia Diaz
COO
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22. ALPFA
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23. ALPFA STATUS UPDATES Registration expected to open first week in April
WoA content spread throughout convention
Power Breakfast now a Business to Business Breakfast
Industry Panels
Business to Professional Networking Session changes
Student breakfast/hospitality rooms
CEO panel changed to interview format
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24. ALPFA ADDITIONAL UPDATES Chapter leader rates will apply as follows:
End of May 6/1 to 7/24 Onsite
Chapter Leader $ $750 $850
Chapter President $ $300 $400
Code will be provided to all chapter leaders on rosters as registration opens.
Chapter Leaders will be needed as MCs of main stage programs and opening workshops. Please advise if you will be attending convention
Chapter Leader trainings on the Sunday before convention. Plan accordingly.
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25. ALPFA
CHAPTER UPDATES
Migdalia Diaz
COO
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26. ALPFA REMINDER: CORPORATE PARTNER CONTRACTS
Must include start and end date for annual sponsorships
Membership revenue must be identified
Career Center revenue must be identified
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27. ALPFA MEMBERSHIP REVENUE
Membership revenue imbedded in chapter contracts remains 100% with chapter
Membership revenue from individual sales is split 50/50 as part of initiative to combine National and Local efforts on larger membership drive
Need to address concerns with chapters who do not have relationships with any of companies targeted for the drive.
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28. ALPFA MEMBERSHIP REVENUE Membership Drive Companies:
PricewaterhouseCoopers
Ernst & Young
Deloitte
KPMG
Bank Of America
State Street
JPMorgan Chase
Prudential
Morgan Stanley
New York Life
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29. ALPFA
MEMBER DATA
Chapter Leaders are responsible for cleanup of member data for members of your chapter. Please work with Katie Schlomann on best process:
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30. ALPFA CHAPTER REVENUE DISCUSSION Migdalia Diaz COO 5
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31. ALPFA ANALYSIS AND NEEDS Chapter training needs Local Research
Using 2016 as a Benchmark
Regional Sales calls
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